BookingBug is the most advanced multi-channel appointment booking technology available, enabling organisations to market and sell their services through multiple channels, spanning online, mobile, in-branch and call-centre. Whether a business takes bookings by the hour, day or week, or run events, classes or courses, BookingBug provides the tools to simply and securely manage multi-channel bookings from end-to-end. BookingBug also provides a series of advanced add-on features to help businesses manage, retain and upsell existing customers, attract new ones, run marketing campaigns and promotions, and analyse and use their booking data effectively. BookingBug has been built from the ground-up to work for all businesses types, from solo traders all the way through to governments and multi-national enterprises. BookingBug is a fully flexible, customisable platform that offers full API integration with other technologies, platforms, systems and processes. Founded in 2009, BookingBug now provides the online and multi-channel booking capabilities for thousands of service businesses, enterprises and public sector organisations across the UK, US, Europe and worldwide.
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London, GB
Size (employees)
122 (est)+2%
BookingBug was founded in 2008 and is headquartered in London, GB
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Key People/Management at BookingBug

Glenn Shoosmith

Glenn Shoosmith

Founder & CEO
Andy Watt

Andy Watt

Greg Bock

Greg Bock

Joel Sturmfels

Joel Sturmfels

Head of Technology
Aldo King

Aldo King

Head of Product
Niall Giggins

Niall Giggins

Head of Engineering
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BookingBug Office Locations

BookingBug has offices in London, Boston, Sydney and Santa Monica
London, GB (HQ)
3-7 Herbal Hill
Sydney, AU
201 Sussex St
Boston, US
50 Milk St
Santa Monica, US
929 Colorado Ave
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BookingBug Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$1.4 m

Latest funding size

$1 m

Time since last funding

4 years ago


BookingBug's latest funding round in January 2014 was reported to be $1 m. In total, BookingBug has raised $1.4 m

BookingBug Financials

BookingBug's revenue was reported to be £4.54 m in FY, 2017

Revenue (FY, 2017)

4.5 m

Gross profit (FY, 2017)

2.2 m

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

(3.7 m)

EBITDA (FY, 2017)

(4 m)

EBIT (FY, 2017)

(4 m)

Cash (31-Mar-2017)

1.6 m
GBPFY, 2015FY, 2016FY, 2017


1.7 m2.8 m4.5 m

Revenue growth, %


Cost of goods sold

119.6 k1.1 m2.4 m

Gross profit

1.6 m1.7 m2.2 m
GBPFY, 2015FY, 2016FY, 2017

Net Income

(650.4 k)(1.7 m)(3.7 m)

Income Taxes Paid

85.1 k
GBPY, 2017


57.7 k


-0.3 x


0.1 x

Financial Leverage

-2.5 x
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