BookingBug is the most advanced multi-channel appointment booking technology available, enabling organisations to market and sell their services through multiple channels, spanning online, mobile, in-branch and call-centre. Whether a business takes bookings by the hour, day or week, or run events, classes or courses, BookingBug provides the tools to simply and securely manage multi-channel bookings from end-to-end. BookingBug also provides a series of advanced add-on features to help businesses manage, retain and upsell existing customers, attract new ones, run marketing campaigns and promotions, and analyse and use their booking data effectively. BookingBug has been built from the ground-up to work for all businesses types, from solo traders all the way through to governments and multi-national enterprises. BookingBug is a fully flexible, customisable platform that offers full API integration with other technologies, platforms, systems and processes. Founded in 2009, BookingBug now provides the online and multi-channel booking capabilities for thousands of service businesses, enterprises and public sector organisations across the UK, US, Europe and worldwide.
Company Growth (employees)
London, GB
Size (employees)
110 (est)+4%
BookingBug was founded in 2008 and is headquartered in London, GB

BookingBug Office Locations

BookingBug has offices in London, Boston, Sydney and Santa Monica
London, GB (HQ)
3-7 Herbal Hill
Santa Monica, US
929 Colorado Ave
Sydney, AU
201 Sussex St
Boston, US
50 Milk St

BookingBug Data and Metrics

Summary Metrics

Founding Date


Total Funding

$1.4 m

Latest funding size

$1 m

Time since last funding

over 3 years


BookingBug's latest funding round in January 2014 was reported to be $1 m. In total, BookingBug has raised $1.4 m

BookingBug Financial Metrics

BookingBug's revenue was reported to be £2.7 m in FY, 2016 which is a 61% increase from the previous period.

Revenue (FY, 2016)

2.7 m

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

1.7 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(1.2 m)

Cash (31-Mar-2016)

1.8 m
GBPFY, 2015FY, 2016


1.7 m2.7 m

Revenue growth, %


Cost of goods sold

119.6 k1 m

Gross profit

1.6 m1.7 m

Gross profit Margin, %


Pre tax profit

(735.5 k)(1.2 m)

Net Income

(650.4 k)(1.2 m)
GBPFY, 2014FY, 2015FY, 2016


142.4 k268 k1.8 m

Accounts Receivable

504.2 k858.6 k713.3 k

Current Assets

646.7 k1.4 m3.1 m


6.9 k129.3 k213.9 k

Total Assets

653.5 k1.5 m3.3 m

Accounts Payable

350 k187.9 k238.5 k

Current Liabilities

350 k1.2 m1.4 m

Total Liabilities

350 k1.2 m1.4 m

Retained Earnings

(650.4 k)(1.2 m)

Total Equity

303.5 k309.3 k1.9 m

Financial Leverage

2.2 x4.9 x1.8 x
GBPFY, 2015

Income Taxes Paid

85.1 k
GBPY, 2016


59.4 k

Financial Leverage

1.8 x

Traffic Overview of BookingBug

BookingBug Online and Social Media Presence

BookingBug Company Life and Culture

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