Booking Holdings (formerly Priceline Group) is a provider of online travel and related services to consumers and local partners. The company operates six primary brands: Booking.com, priceline.com, KAYAK, agoda.com, Rentalcars.com, and OpenTable. Through its online platforms, consumers can make car rental and dinner reservations, book accommodations, cruises, flights, vacation packages, tours, and activities, as well as use meta-search services to compare travel reservation information from various online travel platforms. In addition, Booking Holdings offers a range of other services to consumers, such as insurance products and restaurant management services to restaurants.