B&M European Value Retail operates as a general merchandise value retailer. The Company's stores offer products in various categories, such as home furnishings and adornments, electricals, toys, clothing and footwear products, household goods, toiletries, foods, confectioneries, soft drinks, alcohol, Halloween and Christmas goods, giftware, stationery and crafts, pet care products, DIY and decorating products, and travel accessories, as well as gardening, outdoor and leisure products.