Bluecore

OverviewSuggest Edit

Bluecore (formerly known as TriggerMail) is a marketing technology company providing a multi-channel personalization platform for retailers. It uses predictive shopper and product data matching to allow clients to personalize communications with one-to-one content, offers, and recommendations delivered to shoppers across email, site, paid media, social, and SMS.
TypePrivate
Founded2013
HQNew York, NY, US
Websitebluecore.com
Employee Ratings4.3
Overall CultureB

Latest Updates

Employees (est.) (Aug 2022)409
Job Openings21
Cybersecurity ratingCMore
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Key People/Management at Bluecore

Fayez Mohamood

Fayez Mohamood

Co-Founder & CEO
Michelle McComb

Michelle McComb

CFO
Sherene Hilal

Sherene Hilal

CPO
Brent Lassi

Brent Lassi

CISO
Kim Surko

Kim Surko

Senior Vice President of Customer Success and Services
Mark Servati

Mark Servati

Vice President, Sales
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Bluecore Office Locations

Bluecore has offices in New York and Noida
New York, NY, US (HQ)
222 Broadway 16th Floor
Noida, IN
Studio 212-213, 2nd Floor, IHDP Business Park, Sector 127
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Bluecore Financials and Metrics

Summary Metrics

Founding Date

2013

Bluecore total Funding

$238.1 m

Bluecore latest funding size

$125 m

Time since last funding

a year ago

Bluecore investors

Bluecore's latest funding round in August 2021 was reported to be $125 m. In total, Bluecore has raised $238.1 m. Bluecore's latest valuation is reported to be $148 m.
View all funding rounds

Bluecore Revenue

Market valuation

148.0m
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Bluecore Operating Metrics

Bluecore's Customers was reported to be 400 in Oct, 2017.
Oct, 2017Jul, 2021Dec, 2021

Brands

400

Customers

400

Products

200 m

Trademarks

6

Bluecore Acquisitions / Subsidiaries

Company NameDateDeal Size
BetaoutOctober 25, 2018
BLUECORE TECHNOLOGIES, LTD

Bluecore Cybersecurity Score

Cybersecurity ratingPremium dataset

C

77/100

SecurityScorecard logo

Bluecore Online and Social Media Presence

Embed Graph

Bluecore Company Culture

  • Overall Culture

    B

    81/100

  • CEO Rating

    A+

    87/100

  • Compensation

    C-

    66/100

Learn more on Comparably

Bluecore News and Updates

Bluecore lands $125M Series E on $1B valuation as e-commerce personalization grows

During the pandemic, especially when we were in lock down, just about every retailer had to build its online presence and do it quickly. As people move to shop online in larger numbers, being able to personalize that experience has become more crucial. That made the pandemic a pivotal moment for Blu…

Bluecore raises $125M to drive retail customer retention with big data

Bluecore, a marketing platform that helps major retailers "transform casual shoppers into lifetime customers," has raised $125 million.

Bluecore raises $50M for its first-party, AI-based marketing automation tools

As more online brands look for ways to move beyond third-party cookies as a way of gaining more direct insights about their users and customers, a startup that has developed a platform to help them has raised a big round of funding. Bluecore, a marketing technology firm that uses data gained from di…

Bluecore raises $35M to help brands target shoppers online

In the Amazon.com Inc. era, retailers and other consumer-facing companies are increasingly doing their business online. Bluecore Inc. is using analytics to help them better target shoppers on the web. More than 400 brands work with the New York-based startup, which on Wednesday announced that it has…

Bluecore nabs $35 mln Series C

Bluecore, a decision platform for retail and brand marketers, has raised $35 million in Series C financing. Norwest Venture Partners led the round with participation from previous backers Georgian Partners, FirstMark Capital and Felicis Ventures. In addition to the funding, Scott Beechuk, a partner …

Bluecore Blogs

How to Activate Predictive Personalization in Text Message Marketing

The post How to Activate Predictive Personalization in Text Message Marketing appeared first on Bluecore.

Preparing for the Retail Holiday from Inflation to Inventory: A Conversation with Top Retail Marketers

The post Preparing for the Retail Holiday from Inflation to Inventory: A Conversation with Top Retail Marketers appeared first on Bluecore.

How to Become Your Shopper’s Next Best Friend with Personalized Texting

The post How to Become Your Shopper’s Next Best Friend with Personalized Texting appeared first on Bluecore.

Key Takeaways from eTail West, Shoptalk & Women in Retail

The post Key Takeaways from eTail West, Shoptalk & Women in Retail appeared first on Bluecore.

Optimizing Your Retail Marketing Tech Stack in a Post-Pandemic World

The post Optimizing Your Retail Marketing Tech Stack in a Post-Pandemic World appeared first on Bluecore.

Defining Retail Loyalty: Advice From Top Retail Marketers

The post Defining Retail Loyalty: Advice From Top Retail Marketers appeared first on Bluecore.
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Bluecore Frequently Asked Questions

  • When was Bluecore founded?

    Bluecore was founded in 2013.

  • Who are Bluecore key executives?

    Bluecore's key executives are Fayez Mohamood, Michelle McComb and Sherene Hilal.

  • How many employees does Bluecore have?

    Bluecore has 409 employees.

  • Who are Bluecore competitors?

    Competitors of Bluecore include Drip, ActiveCampaign and Wunderkind.

  • Where is Bluecore headquarters?

    Bluecore headquarters is located at 222 Broadway 16th Floor, New York.

  • Where are Bluecore offices?

    Bluecore has offices in New York and Noida.

  • How many offices does Bluecore have?

    Bluecore has 2 offices.