OverviewSuggest Edit

Bluecore (formerly known as TriggerMail) is a marketing technology company providing a multi-channel personalization platform for retailers. It uses predictive shopper and product data matching to allow clients to personalize communications with one-to-one content, offers, and recommendations delivered to shoppers across email, site, paid media, social, and SMS.
TypePrivate
Founded2013
HQNew York, NY, US
Websitebluecore.com
Employee Ratings4.1
Overall CultureB

Latest Updates

Employees (est.) (Jul 2021)316(+3%)
Job Openings41
Cybersecurity ratingBMore

Key People/Management at Bluecore

Fayez Mohamood

Fayez Mohamood

Co-Founder & CEO
Michelle McComb

Michelle McComb

CFO
Sherene Hilal

Sherene Hilal

SVP, Product Marketing & Business Operations
Max Bennett

Max Bennett

Co-Founder & Advisor
Kim Surko

Kim Surko

Senior Vice President of Customer Success and Services
Jeff Smith

Jeff Smith

VP of New Business Sales
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Bluecore Office Locations

Bluecore has offices in New York, Noida and London
New York, NY, US (HQ)
228 Park Ave S
Noida, IN
Studio 212-213, 2nd Floor, IHDP Business Park, Sector 127
London, GB
8wd, 34-35 Eastcastle St, Fitzrovia
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Bluecore Financials and Metrics

Summary Metrics

Founding Date

2013

Bluecore total Funding

$113.1 m

Bluecore latest funding size

$50 m

Time since last funding

a year ago

Bluecore investors

Bluecore's latest funding round in May 2020 was reported to be $50 m. In total, Bluecore has raised $113.1 m. Bluecore's latest valuation is reported to be $148 m.
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Bluecore Revenue

Market valuation

148.0m
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Bluecore Operating Metrics

Bluecore's Customers was reported to be 400 in Oct, 2017.
Oct, 2017May, 2020Jul, 2021

Brands

400

Customers

400

Partners

24

SKUs Managed

200 m
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Bluecore Acquisitions / Subsidiaries

Company NameDateDeal Size
BetaoutOctober 25, 2018

Bluecore Cybersecurity Score

Cybersecurity ratingPremium dataset

B

81/100

SecurityScorecard logo

Bluecore Online and Social Media Presence

Embed Graph

Bluecore Company Culture

  • Overall Culture

    B

    79/100

  • CEO Rating

    A+

    88/100

  • Compensation

    C-

    65/100

Learn more on Comparably

Bluecore News and Updates

Bluecore raises $50M for its first-party, AI-based marketing automation tools

As more online brands look for ways to move beyond third-party cookies as a way of gaining more direct insights about their users and customers, a startup that has developed a platform to help them has raised a big round of funding. Bluecore, a marketing technology firm that uses data gained from di…

Bluecore raises $35M to help brands target shoppers online

In the Amazon.com Inc. era, retailers and other consumer-facing companies are increasingly doing their business online. Bluecore Inc. is using analytics to help them better target shoppers on the web. More than 400 brands work with the New York-based startup, which on Wednesday announced that it has…

Bluecore nabs $35 mln Series C

Bluecore, a decision platform for retail and brand marketers, has raised $35 million in Series C financing. Norwest Venture Partners led the round with participation from previous backers Georgian Partners, FirstMark Capital and Felicis Ventures. In addition to the funding, Scott Beechuk, a partner …

Bluecore Blogs

Coffee & Commerce with Cascone: Staying Close to Shoppers with Hammacher Schlemmer’s Jenn Dumas

The post Coffee & Commerce with Cascone: Staying Close to Shoppers with Hammacher Schlemmer’s Jenn Dumas appeared first on Bluecore.

Meet the One-and-Done Buyer: Retail’s eCommerce Retention Opportunity

The post Meet the One-and-Done Buyer: Retail’s eCommerce Retention Opportunity appeared first on Bluecore.

Converting the One-and-Done Buyer: A Conversation with Top Retail Marketers

The post Converting the One-and-Done Buyer: A Conversation with Top Retail Marketers appeared first on Bluecore.

Life After Third Party Cookies: Reimagining Customer Retention with First Party Data

The post Life After Third Party Cookies: Reimagining Customer Retention with First Party Data appeared first on Bluecore.

Coffee & Commerce with Cascone: Mature Email Marketing with Jockey’s Adam Filz

The post Coffee & Commerce with Cascone: Mature Email Marketing with Jockey’s Adam Filz appeared first on Bluecore.

Death of the Third Party Cookie

The post Death of the Third Party Cookie appeared first on Bluecore.
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Bluecore Frequently Asked Questions

  • When was Bluecore founded?

    Bluecore was founded in 2013.

  • Who are Bluecore key executives?

    Bluecore's key executives are Fayez Mohamood, Michelle McComb and Sherene Hilal.

  • How many employees does Bluecore have?

    Bluecore has 316 employees.

  • Who are Bluecore competitors?

    Competitors of Bluecore include Drip, ActiveCampaign and Wunderkind.

  • Where is Bluecore headquarters?

    Bluecore headquarters is located at 228 Park Ave S, New York.

  • Where are Bluecore offices?

    Bluecore has offices in New York, Noida and London.

  • How many offices does Bluecore have?

    Bluecore has 3 offices.