OverviewSuggest Edit

Founded by 3 friends who were tired of finding the same uninspiring flowers across the internet, BloomNation allows local artisan florist to list their own designs for sale in an online marketplace, so consumers can discover and send unique handcrafted arrangements that are hand delivered locally. BloomNation also provides enterprise services to local florists to manage their online and offline business, including a website builder, Point of Sale System (POS), email marketing, social media management and CRM services.
HQSanta Monica, CA, US
Employee Ratings3.5
Overall CultureC+

Latest Updates

Employees (est.) (Apr 2021)16(-27%)
Cybersecurity ratingAMore

Key People/Management at BloomNation

Farbod Shoraka

Farbod Shoraka

Founder, CEO
Gregg Weisstein

Gregg Weisstein

Co-Founder, Chief Operating Officer
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BloomNation Office Locations

BloomNation has an office in Santa Monica
Santa Monica, CA, US (HQ)
1316 3rd St #301
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BloomNation Financials and Metrics

Summary Metrics

BloomNation total Funding

$19.9 m

BloomNation latest funding size

$11 m

Time since last funding

2 months ago

BloomNation investors

BloomNation's latest funding round in February 2021 was reported to be $11 m. In total, BloomNation has raised $19.9 m
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BloomNation Cybersecurity Score

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BloomNation Online and Social Media Presence

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BloomNation Company Culture

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BloomNation News and Updates

BloomNation is expanding beyond florists to pizzerias and liquor stores looking for alternatives to DoorDash and Uber Eats, after raising $11 million in venture capital

Summary List PlacementBloomNation, the startup that built an online marketplace for local florists across the US, is branching out. It announced earlier this month that it is forming a new parent company called Promenade and launching a platform to bring local pizzerias and liquor stores online.  …

BloomNation Blogs

Holiday Flower Arrangements to Bring Good Cheer in 2020

After a difficult year, this holiday season is even more heartfelt. As you prepare for the holiday rush, consider some merry flower arrangements. They may just bring the good cheer we all need in 2020.  Here are some of our best holiday flower arrangement ideas to lift customers’ spirits this season…

Arranging Growth with BloomNation: Our New Video Series

  (Source: Pixabay) 2020 has truly been a what-in-carnation sort of year. To celebrate it’s nearly over, we’re thrilled to announce our new video series. We’ve put together some tips and tricks to inspire your next arrangements. And we’re doing it with the help of our global partners!  We could all …

Must-Know Tips for Tipping Your Florist

To tip or not to tip? Tipping etiquette can be tricky, especially when it comes to your florist. Often we’re torn between sticking to a budget and showing appreciation for a job well-done. Sometimes service fees are included in the price too, which complicates matters.  As a general rule of thumb: t…

Florist Insider: Finding Your Niche

What makes you special? How do you standout, and most importantly, what unique element do you contribute to your community? Kate Nolan, from Crow River Floral, shares how they are able to separate themselves and be successful in the super competitive floral world. Finding your niche is the journey y…

Florist Insider: Guest Service by Watanabe Floral

Customer service is the bedrock of any retail operation.  Monty Pereira, from Watanabe Floral, gives his take on how guest service has made Watanabe one of the most successful flower shops in the country.   At Watanabe Floral, Inc. in Honolulu, Hawaii, our Mission and Core Values provide the foundat…

BloomNation Frequently Asked Questions

  • Who are BloomNation key executives?

    BloomNation's key executives are Farbod Shoraka and Gregg Weisstein.

  • How many employees does BloomNation have?

    BloomNation has 16 employees.

  • Who are BloomNation competitors?

    Competitors of BloomNation include Ninjacart, and CredR.

  • Where is BloomNation headquarters?

    BloomNation headquarters is located at 1316 3rd St #301, Santa Monica.

  • Where are BloomNation offices?

    BloomNation has an office in Santa Monica.

  • How many offices does BloomNation have?

    BloomNation has 1 office.