Founded by 3 friends who were tired of finding the same uninspiring flowers across the internet, BloomNation allows local artisan florist to list their own designs for sale in an online marketplace, so consumers can discover and send unique handcrafted arrangements that are hand delivered locally. BloomNation also provides enterprise services to local florists to manage their online and offline business, including a website builder, Point of Sale System (POS), email marketing, social media management and CRM services.