Blippar is a technology company specializing in augmented reality, artificial intelligence and computer vision. Its flagship product, Blippar app, is a visual discovery application, harnessing augmented reality and artificial intelligence to bring the physical world to life through smartphones. The Company enables brands, publishers and agencies to use their products, packaging, newspapers, magazines and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app. 

Company Growth (employees)
London, GB
Size (employees)
207 (est)
Blippar was founded in 2011 and is headquartered in London, GB

Key People/Management at Blippar

Ambarish Mitra

Ambarish Mitra

Founder & CEO
Omar Tayeb

Omar Tayeb

Jessica Butcher

Jessica Butcher

Co-Founder & Director
Lisa Hu

Lisa Hu

Senior Vice President

Blippar Office Locations

Blippar has offices in London, New York, San Francisco, Mountain View and in 6 other locations
London, GB (HQ)
1 London Bridge
Gurugram, IN
Unit No. 802, 8th Floor, BPTP Park Centra, NH8
Los Angeles, US
5792 W Jefferson Blvd
Mountain View, US
100 W Evelyn Ave
New York, US
236 W 30th St
San Francisco, US
340 Pine St
Show all (10)

Blippar Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$99 m

Latest funding size

$54 m

Time since last funding

almost 2 years


Blippar's latest funding round in March 2016 was reported to be $54 m. In total, Blippar has raised $99 m. Blippar's latest valuation is reported to be £232 m.

Blippar Financials

Blippar's revenue was reported to be £8.5 m in FY, 2016 which is a 90% increase from the previous period.

Revenue (FY, 2016)

8.5 m

Gross profit (FY, 2016)

2.5 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(26.1 m)

EBITDA (FY, 2016)

(25.4 m)

EBIT (FY, 2016)

(26.1 m)

Market valuation

232 m

Cash (31-Mar-2016)

31.7 m
GBPFY, 2011FY, 2012FY, 2013Y, 2013FY, 2014FY, 2016


152.9 k935.8 k3.1 m3.1 m4.5 m8.5 m

Revenue growth, %


Cost of goods sold

13.2 k287.7 k1.4 m1.4 m2.3 m6 m

Gross profit

139.7 k648.2 k1.7 m1.7 m2.1 m2.5 m
GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016


46.9 k4.5 k230 k1.4 m31.7 m

Accounts Receivable

147.8 k348.8 k1.6 m2 m1.2 m

Current Assets

207.4 k531.3 k2 m4.2 m35.5 m


2.9 k16.8 k170.2 k252.2 k985.8 k
    GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016

    Net Income

    36 k(117.2 k)57.2 k(5 m)(26.1 m)

    Cash From Operating Activities

    (494.4 k)(5.1 m)(21.6 m)

    Cash From Financing Activities

    1.2 m10.2 m53.5 m

    Net Change in Cash

    555.4 k1.1 m30.4 m
      GBPY, 2016


      34.4 k

      Financial Leverage

      1.1 x
      Show all financial metrics

      Blippar Operating Metrics

      Blippar's Monthly Users was reported to be 65 m in Apr, 2017. Blippar's Monthly Active Users was reported to be 504 k in 2015
      Y, 2013Y, 2015Apr, 2017

      Monthly Active Users

      518 k504 k

      Patents Issued


      Monthly Users

      65 m
      Show all operating metrics

      Blippar Revenue Breakdown

      Blippar Median Salaries

      Source: 17 public H-1B filings from Blippar

      Blippar's Web-traffic and Trends

      Blippar Online and Social Media Presence

      Blippar News and Updates

      Blippar, once valued at £1 billion, has burned through huge amounts of cash and is struggling to find recurring revenue

      Blippar, one of the best-funded tech startups in the UK, is burning through cash, has low user engagement numbers, and is struggling to nail down its business model, former employees have told Business Insider.

      Augmented Reality for Advertising Market 2017-2022 Key Players: Augmented Pixels, Wikitude, Blippar, Aurasma, Catchoom, BBDO, McCANN, PTC, Google, Metaio, NGRAIN, Leo Burnett, Total Immersion, Zappar

      This report covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies Posted via Industry Today. Follow us on Twitter @IndustryToday

      Augmented Reality (AR) Market Analysis, 2015 - 2021: Industry is Booming expected to reach USD 133.78 Billion

      According to the report, global augmented reality market was valued at around USD 3.33 Billion in 2015 and is expected to reach approximately USD 133.78 Billion in 2021, growing at a CAGR of slightly above 85.2% between 2016 and 2021. Posted via Industry Today. Follow us on Twitter @IndustryToday

      Augmented Reality Market Evolving Latest Trends To Lead Global Industry By 2021

      Global augmented reality (AR) market is expected to reach USD 133.78 Billion in 2021, growing at a CAGR of 85.2% between 2016 and 2021. Posted via Industry Today. Follow us on Twitter @IndustryToday

      Blippar Company Life and Culture

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