OverviewSuggest Edit

Blippar is a technology company specializing in augmented reality, artificial intelligence and computer vision. Its flagship product, Blippar app, is a visual discovery application, harnessing augmented reality and artificial intelligence to bring the physical world to life through smartphones. The Company enables brands, publishers and agencies to use their products, packaging, newspapers, magazines and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app.

StateClosed
TypePrivate
Founded2011
HQLondon, GB
Websiteblippar.com
Employee Ratings2.7

Latest Updates

Employees (est.) (Dec 2018)261(+100%)
Revenue (FY, 2017)£5.7 M(-32%)

Key People/Management at Blippar

Faisal Galaria

Faisal Galaria

CEO
Ambarish Mitra

Ambarish Mitra

CFO
Omar Tayeb

Omar Tayeb

Founder
Danny Lopez

Danny Lopez

COO
Steven Spencer

Steven Spencer

Co-Founder and Chief Creative Officer
Jessica Butcher

Jessica Butcher

Co-Founder & Director
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Blippar Office Locations

Blippar has offices in London, Chicago, Los Angeles, Mountain View and in 4 other locations
London, GB (HQ)
1 London Bridge
Bengaluru, IN
Maruthi Emerald Business Center
Gurugram, IN
Unit No. 802, 8th Floor, BPTP Park Centra, NH8
Singapore, SG
#27-02, Oxley Tower 138 Robinson Rd
Chicago, US
20 W Kinzie St
Los Angeles, US
5792 W Jefferson Blvd
Show all (8)

Blippar Financials and Metrics

Summary Metrics

Founding Date

2011

Blippar total Funding

$136 m

Blippar latest funding size

$37 m

Time since last funding

a year ago

Blippar investors

Blippar's latest funding round in September 2018 was reported to be $37 m. In total, Blippar has raised $136 m. Blippar's latest valuation is reported to be £232 m.
View all funding rounds

Blippar Revenue

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View revenue for all periods
Blippar's revenue was reported to be £5.70 m in FY, 2017
GBP

Revenue (Mar, 2018)

5.7m

EBIT (Mar, 2018)

(35.0m)

Market valuation

232.0m

Cash (31-Mar-2017)

10.1m
Annual
GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016FY, 2017

Revenue

152.9k935.8k3.1m4.5m8.5m5.7m

Revenue growth, %

512%227%45%

Cost of goods sold

13.2k287.7k1.4m2.3m6.0m4.3m

Gross profit

139.7k648.2k1.7m2.1m2.5m1.4m
Monthly
GBPMar, 2018

Revenue

5.7m

EBIT

(35.0m)

EBIT margin, %

(614%)

Pre tax profit

(34.5m)
GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016FY, 2017

Cash

46.9k4.5k230.0k1.4m31.7m10.1m

Accounts Receivable

147.8k348.8k1.6m2.0m1.2m940.4k

Prepaid Expenses

377.1k2.0m

Current Assets

207.4k531.3k2.0m4.2m35.5m13.1m
GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016FY, 2017

Net Income

36.0k(117.2k)57.2k(5.0m)(24.2m)(34.5m)

Depreciation and Amortization

60.3k233.9k633.2k

Accounts Payable

403.1k663.9k2.0m

Cash From Operating Activities

(494.4k)(5.1m)(18.4m)(22.3m)
GBPY, 2018

Revenue/Employee

28.8k
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Blippar Operating Metrics

Blippar's Monthly Active Users was reported to be 504 k in Y, 2015. Blippar's Users was reported to be 65 m in Apr, 2017.
Y, 2013Y, 2015Apr, 2017

Monthly Active Users

518 k504 k

Patents Issued

175

Users

65 m
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Blippar Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
BinocularOctober 29, 2015
LayarJune 19, 2014

Blippar Revenue Breakdown

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Blippar revenue breakdown by geographic segment: 32.7% from United Kingdom, 13.6% from Rest of European Union and 53.7% from Rest of World

Blippar Online and Social Media Presence

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Blippar News and Updates

pinned

Blippar, once valued at £1 billion, has burned through huge amounts of cash and is struggling to find recurring revenue

Blippar, once valued at £1 billion, has burned through huge amounts of cash and is struggling to find recurring revenueBlippar, one of the best-funded tech startups in the UK, is burning through cash, has low user engagement numbers, and is struggling to nail down its business model, former employees have told Business Insider.

Augmented Reality Software 2019 Global Market Key Players - PTC, Wikitude GmbH, Daqri, Zugara, Blippar, Aurasma, Upskill, Augmate, Catchoom Technologies, Ubimax GmbH, Magic Leap, Atheer, Marxent Labs......

Augmented Reality Software – Global Market Growth, Opportunities, Analysis Of Top Key Players And Forecast To 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday

Blippar and the Perils of Visionary Founders

Being able to conjure an alternative reality is a great skill for a CEO. Until it's not.

Dan Wagner, the founder of failed tech unicorn Powa, wants to buy collapsed augmented-reality startup Blippar

British entrepreneur Dan Wagner is in early discussions to acquire what is left of failed augmented reality startup Blippar, Business Insider can reveal. Blippar collapsed into administration on Monday after an investor dispute meant it ran out of cash. Wagner is best known for founding Powa, the …

The rise and fall of augmented reality ‘unicorn’ Blippar

Blippar has come a long way since its inception, but it was perhaps a little too ahead of its time. AR is still maturing, and Blippar peaked too early.

Once-hyped augmented reality startup Blippar has laid off all of its employees after collapsing into administration

Once-hyped augmented reality startup Blippar has laid off all of its employees after it collapsed into administration. The company said it would wind down its augmented reality services after being unable to raise the necessary funding to stay alive. The decision leaves loyal Blippar employees in …
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Blippar Blogs

Creating effective onboarding experiences with AR

Onboarding a new hire is a critical part of a their success, and the success of the organisation. But getting it right is a challenge for HR professionals. New starters tend to be directed to employee handbooks or intranets for information, which aren’t very engaging or personal. Last year, 32% of g…

5 ways augmented reality benefits the beverage industry

Augmented reality is an exciting and engaging medium. It can turn a physical product into a digital media channel to enhance it with unlockable, immersive content.This makes AR particularly powerful for drinks brands and offers marketers a new way to engage consumers and innovate. Whatever your mark…

Supercharging Car Buying with Computer Vision and Augmented Reality

USAA, a financial services firm focused on serving military members and their families, is piloting an augmented reality application that aims to make car buying easier for its members. The app, which uses our car recognition and AR technology, allows members who are in the market to buy a car to po…

In AR last month: launch a virtual clothing store anywhere

Futuristic fashion: from scannable catwalks to virtual storesLast week, wearable AR entered fashion. Guests of Moschino and H&M’s fashion show in New York were handed Magic Leap One headsets and led through a room fashioned as a giant TV set. From dancing bears to melting handbags, the augmented…

November events roundup - Web Summit, Social Media Week & more

Web Summit4th - 7th NovemberLisbon, PortugalWeb Summit is Europe’s largest technology conference. This year, over 70,000 people will attend, including CEOs, founders, startups, journalists, and investors. The summit will explore some of the biggest challenges facing technology today, from data scien…

Meet our updated SDK, with ARKit and ARCore integration

We’re excited to announce the release of a new version of our augmented reality SDK (software development kit). Version 3.0.0 offers new features that allow our users to create even better AR experiences. Read on for some of the key features.Harness marker-based SLAMOur augmented reality SDK now has…
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Blippar Frequently Asked Questions

  • When was Blippar founded?

    Blippar was founded in 2011.

  • Who are Blippar key executives?

    Blippar's key executives are Faisal Galaria, Ambarish Mitra and Omar Tayeb.

  • How many employees does Blippar have?

    Blippar has 261 employees.

  • What is Blippar revenue?

    Latest Blippar annual revenue is £5.7 m.

  • What is Blippar revenue per employee?

    Latest Blippar revenue per employee is £21.8 k.

  • Who are Blippar competitors?

    Competitors of Blippar include 8th Wall, Banuba and Augment.

  • Where is Blippar headquarters?

    Blippar headquarters is located at 1 London Bridge, London.

  • Where are Blippar offices?

    Blippar has offices in London, Chicago, Los Angeles, Mountain View and in 4 other locations.

  • How many offices does Blippar have?

    Blippar has 8 offices.