Blippar is the world’s leading visual browser, harnessing augmented reality and image-recognition technology to bring the physical world to life through smartphones, tablets and wearables. Blippar enables brands, publishers and agencies to use their products, packaging, newspapers, magazines, and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app.

Once the Blippar app is downloaded and opened on a mobile device, users are able to hold their phones over physical blippable content - from products to posters - to trigger an engaging digital experience known as “blipping.” 

Since launching in 2011, Blippar™ has expanded rapidly internationally - with offices in London, NYC, San Francisco, Chicago, LA, Istanbul, Delhi and Amsterdam - through partnerships with some of the largest international media owners and brands - including Condé Nast, TIME Inc., Procter&Gamble, Kraft, Nestlé, Heinz, Coca-Cola, Anheuser Busch, L'Oréal, Universal Pictures and Jaguar. In June 2014, Blippar™ acquired Layar™, a pioneering AR company founded in the late 2000s. The combined user base, data and technology makes Blippar™ the world’s most influential AR company. 
Company Growth (employees)
London, GB
Size (employees)
241 (est)+5%
Blippar was founded in 2011 and is headquartered in London, GB

Key People at Blippar

Ambarish Mitra

Ambarish Mitra

Founder & CEO
Omar Tayeb

Omar Tayeb

Jessica Butcher

Jessica Butcher

Co-Founder & Director
Lisa Hu

Lisa Hu

Senior Vice President

Blippar Office Locations

Blippar has offices in London, New York, San Francisco, Mountain View and in 12 other locations
London, GB (HQ)
1 London Bridge
Singapore, SG
128 Prinsep St
Beşiktaş, TR
75 76 Süleyman Seba Cd.
Amsterdam, NL
109 Weteringschans
Austin, US
110 14205 Burnet Rd
Chicago, US
2100 203 N La Salle St
Mountain View, US
210 Castro Station 100 W Evelyn Ave
San Francisco, US
340 Pine St
New York, US
236 W 30th St

Blippar Metrics

Summary Metrics

Founding Date


Total Funding

$99 m

Latest funding size

$54 m

Time since last funding

about 1 year


Blippar's latest funding round in March 2016 was reported to be $54 m. In total, Blippar has raised $99 m. Blippar's latest valuation is reported to be £232 m.

Blippar Financial Metrics

Revenue (2016)

£8.5 m

Gross profit

£2.5 m

Gross profit margin (2016), %


Net income (2016)

(£26.1 m)

Market valuation

£232 m
Blippar's revenue was reported to be £8.5 m in FY, 2016 which is a 91% increase from the previous period.
Y, 2013FY, 2014FY, 2016


£3.1 m£4.5 m£8.5 m

Revenue growth, %


Cost of goods sold

£1.4 m£2.3 m£6 m

Gross profit

£1.7 m£2.1 m£2.5 m

Gross profit Margin, %


General and administrative expense

£1.6 m£7.1 m£28.6 m

Operating expense total

£1.6 m£7.1 m£28.6 m


£99.1 k(£5 m)(£26.1 m)

EBIT margin, %


Interest expense

£42 k£13.1 k£45.6 k

Interest income

£91£3.9 k£21.1 k

Pre tax profit

£57.2 k(£5 m)(£26.1 m)

Income tax expense

£9.7 k

Net Income

£57.2 k(£5 m)(£26.1 m)

Blippar Operating Metrics

Blippar's Monthly Users was reported to be 65 m in Apr, 2017
Y, 2013Y, 2015Apr, 2017

Monthly Active Users

518 k504 k

Patents Granted


Monthly Users

65 m

Blippar Revenue Breakdown

Blippar Median Salaries

Source: 17 public H-1B filings from Blippar

Blippar Online Presence

Blippar News

Blippar Company Life

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