Blippar is a technology company specializing in augmented reality, artificial intelligence and computer vision. Its flagship product, Blippar app, is a visual discovery application, harnessing augmented reality and artificial intelligence to bring the physical world to life through smartphones. The сompany enables brands, publishers and agencies to use their products, packaging, newspapers, magazines and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app.

Employee Rating

HQLondon, GB
Cybersecurity ratingBMore
Blippar was founded in 2011 and is headquartered in London, GB
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Key People/Management at Blippar

Ambarish Mitra

Ambarish Mitra

Founder & Chief Product Officer
Faisal Galaria

Faisal Galaria

Omar Tayeb

Omar Tayeb

CTO & Co-founder
Steven Spencer

Steven Spencer

Co-Founder and Chief Creative Officer
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Blippar Office Locations

Blippar has an office in London
London, GB (HQ)
1 London Bridge
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Blippar Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$141 m


In total, Blippar had raised $141 m

Blippar Revenue

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Blippar's revenue was reported to be £5.7 m in FY, 2017
GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016FY, 2017



Revenue growth, %


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Gross profit

GBPMar, 2018





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GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016FY, 2017



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GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016FY, 2017

Net Income


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Accounts Payable


Cash From Operating Activities

GBPFY, 2011

Financial Leverage

5.7 x
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Blippar Operating Metrics

Y, 2013Y, 2015Apr, 2017

Monthly Active Users

518 k504 k

Patents Issued



65 m

Blippar Acquisitions / Subsidiaries

Company NameDateDeal Size
BinocularOctober 29, 2015
LayarJune 19, 2014

Blippar Revenue Breakdown

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Blippar revenue breakdown by geographic segment: 32.7% from United Kingdom, 53.7% from Rest of World and 13.6% from Rest of European Union

Blippar Cybersecurity Score

Cybersecurity ratingPremium dataset



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Blippar Online and Social Media Presence

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Blippar Company Culture

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Blippar News and Updates


Blippar, once valued at £1 billion, has burned through huge amounts of cash and is struggling to find recurring revenue

Blippar, once valued at £1 billion, has burned through huge amounts of cash and is struggling to find recurring revenueBlippar, one of the best-funded tech startups in the UK, is burning through cash, has low user engagement numbers, and is struggling to nail down its business model, former employees have told Business Insider.

Blippar expands US presence to meet the growing demand for AR self-creation platforms and solutions

LONDON, April 14, 2022 (GLOBE NEWSWIRE) -- Blippar, the leading technology and content platform specializing in augmented reality (AR), announced today that the company has experienced 200 percent year-over-year growth and doubled its headcount since the beginning of 2021. The company’s increased …

After its near-death experience, AR pioneer Blippar is back with $5M in funding and a B2B model

Augmented Reality pioneer Blippar – which has had a tortuous history after early investors pulled out and the company had to scramble for new backers – has now closed a $5 million funding round, after 18 months of re-positioning as a B2B company in the AR space. The pre-Series A round was co-led by …

Worldwide Augmented Reality Gaming Industry to 2026 - Key Players Include Augmented Pixels, Aurasma and Blippar Among Others

DUBLIN, March 1, 2021 /PRNewswire/ -- The "Augmented Reality Gaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026" report has been added to's offering. The global augmented reality gaming market reached a value of US$ 4.7...

Augmented Reality and Virtual Reality Apps Market Witness Highest Growth in near future| Leading Key Players: Augmented Pixels, Blippar, Aurasma, Catchoom, DAQRI

ReportsWeb Adds “Global AUGMENTED REALITY AND VIRTUAL REALITY APPS Market” offers an up-to-date analysis of the Market with regards to the innovations, current competitive landscape and latest trends and drivers, to provide new predictions for the forecast period. Posted via Industry Today. Follow u…

Augmented Reality Software Market CAGR of 58.20% Emerging Technologies and Opportunities by 2026 | Key Players Are Atheer, Augmate Corporation, Hewlett-Packard Development, Blippar, Catchoom, DAQRI, EON Reality, Immerseport

SAN FRANCISCO, Nov. 11, 2020 (GLOBE NEWSWIRE) -- Data Bridge Market research has recently released expansive research titled “Augmented Reality Software Market”. Best practice models and research methodologies are employed in the reliable Augmented Reality Software Market report to present compreh…
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Blippar Blogs

Bringing augmented reality to life with Blippar

Technology journalist, writer, and self-proclaimed AR lover, Lily Snyder, shares her experiences of easily creating AR with Blippar.It's one thing to read about the Metaverse, avatars, and virtual worlds, where anything goes; it's another thing to create these experiences yourself. I first heard of …

The Tools for Building the Metaverse Are Here and It’s Easier Than You Think to Get Started

Article originally published by Advertising Week.The metaverse has arrived at an important tipping point. After years on the margins, easy-to-use and scalable tools and technologies to support real experimentation are here and the commercial incentive is compelling. These factors have led to a burs…

We've made multi-player AR games possible

Players can go head-to-head in our new 14 Hands' Unicorn Rosé experienceOur recent AR campaign for 14 Hands' new Unicorn Rosé, transports users on a holiday unlike any other, allowing friends and family to join from all over the globe.The pool party can be brought to life in two ways; users are able…

Which technologies will help build a scalable Metaverse?

In the next installment of our 3D Future series, we explore how AI, automation and no-code solutions will help to scale Metaverse experiences and platforms.You can explore technical principles and axioms, or even search for a standardised definition, but ultimately the promise of the Metaverse is be…

Augmented Reality and the impact on our state of mind

We explore the positive implications of AR on user innovation and creativity.While it is widely regarded that AR is a progressive medium, we want to go one step further and consider the positive impact of the technology on the user’s state of mind. When testing out an AR experience, users are presen…

Is Augmented Reality the gateway to the Metaverse?

Following the success of his recently published book, ‘The Metaverse: A Professional Guide’, writer and XR expert Tom Ffiske, talks us through the significance of AR and its potential in terms of the trending phenomenon that is the Metaverse.Conversations around the Metaverse tend to ebb between abs…
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Blippar Frequently Asked Questions

  • When was Blippar founded?

    Blippar was founded in 2011.

  • Who are Blippar key executives?

    Blippar's key executives are Ambarish Mitra, Faisal Galaria and Omar Tayeb.

  • How many employees does Blippar have?

    Blippar has 261 employees.

  • What is Blippar revenue?

    Latest Blippar annual revenue is £5.7 m.

  • What is Blippar revenue per employee?

    Latest Blippar revenue per employee is £21.8 k.

  • Who are Blippar competitors?

    Competitors of Blippar include 8th Wall, Banuba and Augment.

  • Where is Blippar headquarters?

    Blippar headquarters is located at 1 London Bridge, London.

  • Where are Blippar offices?

    Blippar has an office in London.

  • How many offices does Blippar have?

    Blippar has 1 office.