Blippar is a technology company specializing in augmented reality, artificial intelligence and computer vision. Its flagship product, Blippar app, is a visual discovery application, harnessing augmented reality and artificial intelligence to bring the physical world to life through smartphones. The сompany enables brands, publishers and agencies to use their products, packaging, newspapers, magazines and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app.

HQLondon, GB
Cybersecurity ratingAMore
Blippar was founded in 2011 and is headquartered in London, GB

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Key People/Management at Blippar

Ambarish Mitra

Ambarish Mitra

Founder & Chief Product Officer
Faisal Galaria

Faisal Galaria

Omar Tayeb

Omar Tayeb

CTO & Co-founder
Steven Spencer

Steven Spencer

Co-Founder and Chief Creative Officer
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Blippar Office Locations

Blippar has an office in London
London, GB (HQ)
1 London Bridge
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Blippar Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$136 m


In total, Blippar had raised $136 m

Blippar Revenue

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Blippar's revenue was reported to be £5.70 m in FY, 2017
GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016FY, 2017



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EBIT margin, %


Pre tax profit

GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016FY, 2017



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GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016FY, 2017

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Cash From Operating Activities

GBPFY, 2011

Financial Leverage

5.7 x
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Blippar Operating Metrics

Y, 2013Y, 2015Apr, 2017

Monthly Active Users

518 k504 k

Patents Issued



65 m
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Blippar Acquisitions / Subsidiaries

Company NameDateDeal Size
BinocularOctober 29, 2015
LayarJune 19, 2014

Blippar Revenue Breakdown

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Blippar revenue breakdown by geographic segment: 32.7% from United Kingdom, 13.6% from Rest of European Union and 53.7% from Rest of World

Blippar Cybersecurity Score

Cybersecurity ratingPremium dataset



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Blippar Online and Social Media Presence

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Blippar News and Updates


Blippar, once valued at £1 billion, has burned through huge amounts of cash and is struggling to find recurring revenue

Blippar, once valued at £1 billion, has burned through huge amounts of cash and is struggling to find recurring revenueBlippar, one of the best-funded tech startups in the UK, is burning through cash, has low user engagement numbers, and is struggling to nail down its business model, former employees have told Business Insider.

Augmented Reality Software Market CAGR of 58.20% Emerging Technologies and Opportunities by 2026 | Key Players Are Atheer, Augmate Corporation, Hewlett-Packard Development, Blippar, Catchoom, DAQRI, EON Reality, Immerseport

SAN FRANCISCO, Nov. 11, 2020 (GLOBE NEWSWIRE) -- Data Bridge Market research has recently released expansive research titled “Augmented Reality Software Market”. Best practice models and research methodologies are employed in the reliable Augmented Reality Software Market report to present compreh…

Augmented Reality Software 2019 Global Market Key Players - PTC, Wikitude GmbH, Daqri, Zugara, Blippar, Aurasma, Upskill, Augmate, Catchoom Technologies, Ubimax GmbH, Magic Leap, Atheer, Marxent Labs......

Augmented Reality Software – Global Market Growth, Opportunities, Analysis Of Top Key Players And Forecast To 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday

Blippar and the Perils of Visionary Founders

Being able to conjure an alternative reality is a great skill for a CEO. Until it's not.

Dan Wagner, the founder of failed tech unicorn Powa, wants to buy collapsed augmented-reality startup Blippar

British entrepreneur Dan Wagner is in early discussions to acquire what is left of failed augmented reality startup Blippar, Business Insider can reveal. Blippar collapsed into administration on Monday after an investor dispute meant it ran out of cash. Wagner is best known for founding Powa, the …

The rise and fall of augmented reality ‘unicorn’ Blippar

Blippar has come a long way since its inception, but it was perhaps a little too ahead of its time. AR is still maturing, and Blippar peaked too early.
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Blippar Blogs

Creating effective onboarding experiences with AR

Onboarding a new hire is a critical part of a their success, and the success of the organisation. But getting it right is a challenge for HR professionals. New starters tend to be directed to employee handbooks or intranets for information, which aren’t very engaging or personal. Last year, 32% of g…

5 ways augmented reality benefits the beverage industry

Augmented reality is an exciting and engaging medium. It can turn a physical product into a digital media channel to enhance it with unlockable, immersive content.This makes AR particularly powerful for drinks brands and offers marketers a new way to engage consumers and innovate. Whatever your mark…

Supercharging Car Buying with Computer Vision and Augmented Reality

USAA, a financial services firm focused on serving military members and their families, is piloting an augmented reality application that aims to make car buying easier for its members. The app, which uses our car recognition and AR technology, allows members who are in the market to buy a car to po…

In AR last month: launch a virtual clothing store anywhere

Futuristic fashion: from scannable catwalks to virtual storesLast week, wearable AR entered fashion. Guests of Moschino and H&M’s fashion show in New York were handed Magic Leap One headsets and led through a room fashioned as a giant TV set. From dancing bears to melting handbags, the augmented…

November events roundup - Web Summit, Social Media Week & more

Web Summit4th - 7th NovemberLisbon, PortugalWeb Summit is Europe’s largest technology conference. This year, over 70,000 people will attend, including CEOs, founders, startups, journalists, and investors. The summit will explore some of the biggest challenges facing technology today, from data scien…

Meet our updated SDK, with ARKit and ARCore integration

We’re excited to announce the release of a new version of our augmented reality SDK (software development kit). Version 3.0.0 offers new features that allow our users to create even better AR experiences. Read on for some of the key features.Harness marker-based SLAMOur augmented reality SDK now has…
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Blippar Frequently Asked Questions

  • When was Blippar founded?

    Blippar was founded in 2011.

  • Who are Blippar key executives?

    Blippar's key executives are Ambarish Mitra, Faisal Galaria and Omar Tayeb.

  • How many employees does Blippar have?

    Blippar has 261 employees.

  • What is Blippar revenue?

    Latest Blippar annual revenue is £5.7 m.

  • What is Blippar revenue per employee?

    Latest Blippar revenue per employee is £21.8 k.

  • Who are Blippar competitors?

    Competitors of Blippar include 8th Wall, Banuba and Augment.

  • Where is Blippar headquarters?

    Blippar headquarters is located at 1 London Bridge, London.

  • Where are Blippar offices?

    Blippar has an office in London.

  • How many offices does Blippar have?

    Blippar has 1 office.