Blippar
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Blippar

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    • Technologyapplication softwareartificial intelligenceaugmented realitycomputer vision

    Blippar is a technology company specializing in augmented reality, artificial intelligence and computer vision. Its flagship product, Blippar app, is a visual discovery application, harnessing augmented reality and artificial intelligence to bring the physical world to life through smartphones. The Company enables brands, publishers and agencies to use their products, packaging, newspapers, magazines and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app.

    Revenue(FY, 2016)
    £8.5 M
    Market valuation
    £232 M
    Total Funding
    $99 M
    Type
    Private
    HQ
    London, GB
    Founded
    2011
    Size (employees)
    195 (est)+2%
    Website
    blippar.com
    Blippar was founded in 2011 and is headquartered in London, GB
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    Key People/Management at Blippar

    Ambarish Mitra

    Ambarish Mitra

    Founder & CEO
    Omar Tayeb

    Omar Tayeb

    Founder
    Danny Lopez

    Danny Lopez

    COO
    Steven Spencer

    Steven Spencer

    Co-founder and Chief Creative Officer
    Jessica Butcher

    Jessica Butcher

    Co-Founder & Director
    Ranj Bath

    Ranj Bath

    SVP, Head of Consumer Marketing
    Show more

    Blippar Office Locations

    Blippar has offices in Singapore, New York, Mountain View, Gurugram and in 4 other locations
    London, GB (HQ)
    1 London Bridge
    Bengaluru, IN
    Maruthi Emerald Business Center
    Gurugram, IN
    Unit No. 802, 8th Floor, BPTP Park Centra, NH8
    Singapore, SG
    #27-02, Oxley Tower 138 Robinson Rd
    Chicago, US
    20 W Kinzie St
    Los Angeles, US
    5792 W Jefferson Blvd
    Show all (8)
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    Blippar Financials and Metrics

    Summary Metrics

    Founding Date

    		2011

    Total Funding

    		$99 m

    Latest funding size

    		$54 m

    Time since last funding

    		2 years ago

    Investors

    		Qualcomm Ventures, Khazanah Nasional Berhad
    Blippar's latest funding round in March 2016 was reported to be $54 m. In total, Blippar has raised $99 m. Blippar's latest valuation is reported to be £232 m.

    Blippar Financials

    Blippar's revenue was reported to be £8.49 m in FY, 2016
    GBP

    Revenue (FY, 2016)

    		8.5 m

    Gross profit (FY, 2016)

    		2.5 m

    Gross profit margin (FY, 2016), %

    		29.7%

    Net income (FY, 2016)

    		(26.1 m)

    EBITDA (FY, 2016)

    		(25.4 m)

    EBIT (FY, 2016)

    		(26.1 m)

    Market valuation

    		232 m

    Cash (31-Mar-2016)

    		31.7 m
    GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016

    Revenue

    		152.9 k935.8 k3.1 m4.5 m8.5 m

    Revenue growth, %

    		512%227%45%

    Cost of goods sold

    		13.2 k287.7 k1.4 m2.3 m6 m

    Gross profit

    		139.7 k648.2 k1.7 m2.1 m2.5 m
    show all
    GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016

    Cash

    		46.9 k4.5 k230 k1.4 m31.7 m

    Accounts Receivable

    		147.8 k348.8 k1.6 m2 m1.2 m

    Prepaid Expenses

    		377.1 k2 m

    Current Assets

    		207.4 k531.3 k2 m4.2 m35.5 m
    show all
    GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016

    Net Income

    		36 k(117.2 k)57.2 k(5 m)(26.1 m)

    Depreciation and Amortization

    		60.3 k233.9 k633.2 k

    Accounts Payable

    		403.1 k663.9 k2 m

    Cash From Operating Activities

    		(494.4 k)(5.1 m)(21.6 m)
    show all
    GBPY, 2016

    Revenue/Employee

    		34.4 k

    Financial Leverage

    		1.1 x
    Show all financial metrics

    Blippar Operating Metrics

    Blippar's Monthly Active Users was reported to be 504 k in Y, 2015. Blippar's Users was reported to be 65 m in Apr, 2017.
    Y, 2013Y, 2015Apr, 2017

    Monthly Active Users

    		518 k504 k

    Patents Issued

    		175

    Users

    		65 m
    Show all operating metrics

    Blippar Acquisitions / Subsidiaries

    Acquired CompanyDateDeal Size
    Binocular October 29, 2015
    Layar June 19, 2014
    Report incorrect company information

    Competitors

    Zappar
    Technology - Private
    Augment
    Technology - Private
    Banuba
    Technology - Private
    8th Wall
    Technology - Private
    Compare competitors

    Blippar News and Updates

    April 15, 2017

    Blippar, once valued at £1 billion, has burned through huge amounts of cash and is struggling to find recurring revenue

    Blippar, once valued at £1 billion, has burned through huge amounts of cash and is struggling to find recurring revenueBlippar, one of the best-funded tech startups in the UK, is burning through cash, has low user engagement numbers, and is struggling to nail down its business model, former employees have told Business Insider.
    April 05, 2018

    Augmented Reality In Retail Market Is Likely to Experience a Tremendous Growth in Near Future, focusing on top key vendors like Atracsys LLC, Augmented Pixels, Blippar, Cognitive Operational Systems, Inc., liateR, Google Inc., Holition, Infinity AR Inc.,

    The Global Augmented Reality In Retail Market Report includes a comprehensive analysis of the present market. The report starts with the basic Augmented Reality In Retail Market overview and then goes into each and every detail. Posted via Industry Today. Follow us on Twitter @IndustryToday
    December 15, 2017

    Mobile Augmented Reality Market for Marketing and Advertising in the US 2017: Analysis by Key Players – Augmented Pixels, Aurasma, Blippar, Catchoom, Metaio

    Wiseguyreports.Com Publish New Market Research Report On -“Mobile Augmented Reality Market for Marketing and Advertising in the US - Industry Analysis, Size, Share, Trends, Growth and Forecast 2017 - 2021” Posted via Industry Today. Follow us on Twitter @IndustryToday
    October 11, 2017

    Augmented Reality for Advertising Market 2017-2022 Key Players: Augmented Pixels, Wikitude, Blippar, Aurasma, Catchoom, BBDO, McCANN, PTC, Google, Metaio, NGRAIN, Leo Burnett, Total Immersion, Zappar

    This report covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies Posted via Industry Today. Follow us on Twitter @IndustryToday
    September 26, 2017

    Augmented Reality (AR) Market Analysis, 2015 - 2021: Industry is Booming expected to reach USD 133.78 Billion

    According to the report, global augmented reality market was valued at around USD 3.33 Billion in 2015 and is expected to reach approximately USD 133.78 Billion in 2021, growing at a CAGR of slightly above 85.2% between 2016 and 2021. Posted via Industry Today. Follow us on Twitter @IndustryToday
    September 18, 2017

    Augmented Reality Market Evolving Latest Trends To Lead Global Industry By 2021

    Global augmented reality (AR) market is expected to reach USD 133.78 Billion in 2021, growing at a CAGR of 85.2% between 2016 and 2021. Posted via Industry Today. Follow us on Twitter @IndustryToday
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