Blippar is the world’s leading visual browser, harnessing augmented reality and image-recognition technology to bring the physical world to life through smartphones, tablets and wearables. Blippar enables brands, publishers and agencies to use their products, packaging, newspapers, magazines, and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app.

Once the Blippar app is downloaded and opened on a mobile device, users are able to hold their phones over physical blippable content - from products to posters - to trigger an engaging digital experience known as “blipping.” 

Since launching in 2011, Blippar™ has expanded rapidly internationally - with offices in London, NYC, San Francisco, Chicago, LA, Istanbul, Delhi and Amsterdam - through partnerships with some of the largest international media owners and brands - including Condé Nast, TIME Inc., Procter&Gamble, Kraft, Nestlé, Heinz, Coca-Cola, Anheuser Busch, L'Oréal, Universal Pictures and Jaguar. In June 2014, Blippar™ acquired Layar™, a pioneering AR company founded in the late 2000s. The combined user base, data and technology makes Blippar™ the world’s most influential AR company. 
Company Growth (employees)
London, GB
Size (employees)
230 (est)-3%
Blippar was founded in 2011 and is headquartered in London, GB

Key People at Blippar

Ambarish Mitra

Ambarish Mitra

Founder & CEO
Omar Tayeb

Omar Tayeb

Jessica Butcher

Jessica Butcher

Co-Founder & Director
Lisa Hu

Lisa Hu

Senior Vice President

Blippar Office Locations

Blippar has offices in London, New York, San Francisco, Mountain View and in 13 other locations
London, GB
Istanbul, TR
Bengaluru, IN
Shibuya, JP
Singapore, SG
Gurgaon, IN
Beşiktaş, TR
Amsterdam, NL
Austin, US
Chicago, US
Los Angeles, US
Mountain View, US
San Francisco, US
New York, US

Blippar Metrics

Blippar Summary

Founding Date


Market valuation*

£232 m

Total Funding

$99 m

Latest funding size

$54 m

Time since last funding

about 1 year


* Source: Company Filings
We estimate that Blippar's latest funding round in March 2016 was $54 m. In total, Blippar has raised $99 m. We estimate that Blippar's latest valuation is £232 m.

Blippar Financials

We estimate that Blippar's revenue is £360 k in 2013 which is a 91.9% decrease from the previous period.
Y, 2013Y, 2014


£360 k£4.5 m

Revenue growth, %


Pre tax profit

(£50 k)(£5 m)

Net Income

(£50 k)(£5 m)

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