Blippar is a technology company specializing in augmented reality, artificial intelligence and computer vision. Its flagship product, Blippar app, is a visual discovery application, harnessing augmented reality and artificial intelligence to bring the physical world to life through smartphones. The Company enables brands, publishers and agencies to use their products, packaging, newspapers, magazines and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app. 

Company Growth (employees)
London, GB
Size (employees)
223 (est)-2%
Blippar was founded in 2011 and is headquartered in London, GB

Key People at Blippar

Ambarish Mitra

Ambarish Mitra

Founder & CEO
Omar Tayeb

Omar Tayeb

Jessica Butcher

Jessica Butcher

Co-Founder & Director
Lisa Hu

Lisa Hu

Senior Vice President

Blippar Office Locations

Blippar has offices in London, New York, San Francisco, Mountain View and in 6 other locations
London, GB (HQ)
1 London Bridge
Gurugram, IN
Unit No. 802, 8th Floor, BPTP Park Centra, NH8
Chicago, US
20 W Kinzie St
Los Angeles, US
5792 W Jefferson Blvd
Mountain View, US
100 W Evelyn Ave
San Francisco, US
340 Pine St
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Blippar Data and Metrics

Summary Metrics

Founding Date


Total Funding

$99 m

Latest funding size

$54 m

Time since last funding

over 1 year


Blippar's latest funding round in March 2016 was reported to be $54 m. In total, Blippar has raised $99 m. Blippar's latest valuation is reported to be £232 m.

Blippar Financial Metrics

Blippar's revenue was reported to be £8.5 m in FY, 2016 which is a 91% increase from the previous period.

Revenue (FY, 2016)

8.5 m

Gross profit (FY, 2016)

2.5 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(26.1 m)

EBIT (FY, 2016)

(26.1 m)

Market valuation

232 m

Cash (30-Nov-2014)

1.4 m
GBPY, 2013FY, 2014FY, 2016


3.1 m4.5 m8.5 m

Revenue growth, %


Cost of goods sold

1.4 m2.3 m6 m

Gross profit

1.7 m2.1 m2.5 m

Gross profit Margin, %


General and administrative expense

1.6 m7.1 m28.6 m

Operating expense total

1.6 m7.1 m28.6 m


99.1 k(5 m)(26.1 m)

EBIT margin, %


Interest expense

42 k13.1 k45.6 k

Interest income

913.9 k21.1 k

Pre tax profit

57.2 k(5 m)(26.1 m)

Income tax expense

9.7 k

Net Income

57.2 k(5 m)(26.1 m)
GBPFY, 2014


1.4 m

Accounts Receivable

2 m

Current Assets

4.2 m


252.2 k


4.2 m

Total Assets

8.6 m

Accounts Payable

254.3 k

Current Liabilities

1.9 m

Total Liabilities

1.9 m

Retained Earnings

(5 m)

Total Equity

6.7 m

Financial Leverage

1.3 x
GBPFY, 2014

Cash From Operating Activities

(5.1 m)

Cash From Financing Activities

10.2 m
GBPY, 2016


32.2 k

Blippar Operating Metrics

Blippar's Monthly Users was reported to be 65 m in Apr, 2017. Blippar's Monthly Active Users was reported to be 504 k in 2015
Y, 2013Y, 2015Apr, 2017

Monthly Active Users

518 k504 k

Patents Issued


Monthly Users

65 m

Blippar Revenue Breakdown

Blippar Median Salaries

Source: 17 public H-1B filings from Blippar

Traffic Overview of Blippar

Blippar Online and Social Media Presence

Blippar News and Updates

Blippar, once valued at £1 billion, has burned through huge amounts of cash and is struggling to find recurring revenue

Blippar, one of the best-funded tech startups in the UK, is burning through cash, has low user engagement numbers, and is struggling to nail down its business model, former employees have told Business Insider.

Blippar, once valued at £1 billion, has burned through huge amounts of cash and is struggling to find recurring revenue

Blippar has gone through several pivots since it was founded as an augmented reality startup in 2010. Sources tell Business Insider the company has burned through millions in the process. Blippar has raised £79 million in investment so far but will soon need more cash, acc…

The CEO of Blippar has been accused of making misleading claims about his life story

The CEO of London augmented reality startup Blippar, Ambarish Mitra, has quietly updated his LinkedIn profile after a Financial Times investigation found he had made some misleading statements about his life story. Mitra updated his profile to alter the dates he was studyin…

Facial scan app wants to get to know you

Augmented reality app Blippar can now recognise the faces of 70,000 public figures.

AR startup Blippar added real-time facial recognition to its app

Blippar, the AR (augmented reality) startup aiming to build a visual catalog of every object in the world, has added real-time facial recognition technology to its mobile app, allowing users to create "Augmented Reality Face Profiles." The new technology enables users to sc…

Sony, Kabam, and Blippar: AR is the gateway drug to VR

Sony’s launch of its PlayStation VR (PSVR) headset could mark an inflection point in virtual reality’s steady march toward mainstream adoption. The headset is compatible with the wildly popular PS4 platform; at $500, it’s being offered at a reasonable price point (and one that’s less expensive than …
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Blippar Company Life and Culture

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