Blippar is a technology company specializing in augmented reality, artificial intelligence and computer vision. Its flagship product, Blippar app, is a visual discovery application, harnessing augmented reality and artificial intelligence to bring the physical world to life through smartphones. The Company enables brands, publishers and agencies to use their products, packaging, newspapers, magazines and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app.

Type
Private
HQ
London, GB
Founded
2011
Size (employees)
195 (est)+2%
Blippar was founded in 2011 and is headquartered in London, GB
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Key People/Management at Blippar

Ambarish Mitra

Ambarish Mitra

Founder & CEO
Omar Tayeb

Omar Tayeb

Founder
Danny Lopez

Danny Lopez

COO
Steven Spencer

Steven Spencer

Co-founder and Chief Creative Officer
Jessica Butcher

Jessica Butcher

Co-Founder & Director
Ranj Bath

Ranj Bath

SVP, Head of Consumer Marketing
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Blippar Office Locations

Blippar has offices in Singapore, New York, Mountain View, Gurugram and in 4 other locations
London, GB (HQ)
1 London Bridge
Bengaluru, IN
Maruthi Emerald Business Center
Gurugram, IN
Unit No. 802, 8th Floor, BPTP Park Centra, NH8
Singapore, SG
#27-02, Oxley Tower 138 Robinson Rd
Chicago, US
20 W Kinzie St
Los Angeles, US
5792 W Jefferson Blvd
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Blippar Financials and Metrics

Summary Metrics

Founding Date

2011

Total Funding

$99 m

Latest funding size

$54 m

Time since last funding

2 years ago

Investors

Blippar's latest funding round in March 2016 was reported to be $54 m. In total, Blippar has raised $99 m. Blippar's latest valuation is reported to be £232 m.

Blippar Financials

Blippar's revenue was reported to be £8.49 m in FY, 2016
GBP

Revenue (FY, 2016)

8.5 m

Gross profit (FY, 2016)

2.5 m

Gross profit margin (FY, 2016), %

29.7%

Net income (FY, 2016)

(26.1 m)

EBITDA (FY, 2016)

(25.4 m)

EBIT (FY, 2016)

(26.1 m)

Market valuation

232 m

Cash (31-Mar-2016)

31.7 m
GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016

Cash

46.9 k4.5 k230 k1.4 m31.7 m

Accounts Receivable

147.8 k348.8 k1.6 m2 m1.2 m

Prepaid Expenses

377.1 k2 m

Current Assets

207.4 k531.3 k2 m4.2 m35.5 m
GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016

Net Income

36 k(117.2 k)57.2 k(5 m)(26.1 m)

Depreciation and Amortization

60.3 k233.9 k633.2 k

Accounts Payable

403.1 k663.9 k2 m

Cash From Operating Activities

(494.4 k)(5.1 m)(21.6 m)
GBPY, 2016

Revenue/Employee

34.4 k

Financial Leverage

1.1 x
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Blippar Operating Metrics

Blippar's Monthly Active Users was reported to be 504 k in Y, 2015. Blippar's Users was reported to be 65 m in Apr, 2017.
Y, 2013Y, 2015Apr, 2017

Monthly Active Users

518 k504 k

Patents Issued

175

Users

65 m
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Blippar Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Binocular October 29, 2015
Layar June 19, 2014
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Blippar News and Updates

Blippar, once valued at £1 billion, has burned through huge amounts of cash and is struggling to find recurring revenue

Blippar, once valued at £1 billion, has burned through huge amounts of cash and is struggling to find recurring revenueBlippar, one of the best-funded tech startups in the UK, is burning through cash, has low user engagement numbers, and is struggling to nail down its business model, former employees have told Business Insider.

Augmented Reality In Retail Market Is Likely to Experience a Tremendous Growth in Near Future, focusing on top key vendors like Atracsys LLC, Augmented Pixels, Blippar, Cognitive Operational Systems, Inc., liateR, Google Inc., Holition, Infinity AR Inc.,

The Global Augmented Reality In Retail Market Report includes a comprehensive analysis of the present market. The report starts with the basic Augmented Reality In Retail Market overview and then goes into each and every detail. Posted via Industry Today. Follow us on Twitter @IndustryToday

Mobile Augmented Reality Market for Marketing and Advertising in the US 2017: Analysis by Key Players – Augmented Pixels, Aurasma, Blippar, Catchoom, Metaio

Wiseguyreports.Com Publish New Market Research Report On -“Mobile Augmented Reality Market for Marketing and Advertising in the US - Industry Analysis, Size, Share, Trends, Growth and Forecast 2017 - 2021” Posted via Industry Today. Follow us on Twitter @IndustryToday

Augmented Reality for Advertising Market 2017-2022 Key Players: Augmented Pixels, Wikitude, Blippar, Aurasma, Catchoom, BBDO, McCANN, PTC, Google, Metaio, NGRAIN, Leo Burnett, Total Immersion, Zappar

This report covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies Posted via Industry Today. Follow us on Twitter @IndustryToday

Augmented Reality (AR) Market Analysis, 2015 - 2021: Industry is Booming expected to reach USD 133.78 Billion

According to the report, global augmented reality market was valued at around USD 3.33 Billion in 2015 and is expected to reach approximately USD 133.78 Billion in 2021, growing at a CAGR of slightly above 85.2% between 2016 and 2021. Posted via Industry Today. Follow us on Twitter @IndustryToday

Augmented Reality Market Evolving Latest Trends To Lead Global Industry By 2021

Global augmented reality (AR) market is expected to reach USD 133.78 Billion in 2021, growing at a CAGR of 85.2% between 2016 and 2021. Posted via Industry Today. Follow us on Twitter @IndustryToday
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