Blippar is a technology company specializing in augmented reality, artificial intelligence and computer vision. Its flagship product, Blippar app, is a visual discovery application, harnessing augmented reality and artificial intelligence to bring the physical world to life through smartphones. The сompany enables brands, publishers and agencies to use their products, packaging, newspapers, magazines and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app.

Employee Rating

HQLondon, GB
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Blippar was founded in 2011 and is headquartered in London, GB

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Key People/Management at Blippar

Ambarish Mitra

Ambarish Mitra

Founder & Chief Product Officer
Faisal Galaria

Faisal Galaria

Omar Tayeb

Omar Tayeb

CTO & Co-founder
Steven Spencer

Steven Spencer

Co-Founder and Chief Creative Officer
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Blippar Office Locations

Blippar has an office in London
London, GB (HQ)
1 London Bridge
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Blippar Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$141 m


In total, Blippar had raised $141 m

Blippar Revenue

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Blippar's revenue was reported to be £5.7 m in FY, 2017
GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2016FY, 2017



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Cash From Operating Activities

GBPFY, 2011

Financial Leverage

5.7 x
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Blippar Operating Metrics

Y, 2013Y, 2015Apr, 2017

Monthly Active Users

518 k504 k

Patents Issued



65 m
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Blippar Acquisitions / Subsidiaries

Company NameDateDeal Size
BinocularOctober 29, 2015
LayarJune 19, 2014

Blippar Revenue Breakdown

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Blippar revenue breakdown by geographic segment: 32.7% from United Kingdom, 13.6% from Rest of European Union and 53.7% from Rest of World

Blippar Cybersecurity Score

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Blippar Online and Social Media Presence

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Blippar Company Culture

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Blippar News and Updates


Blippar, once valued at £1 billion, has burned through huge amounts of cash and is struggling to find recurring revenue

Blippar, once valued at £1 billion, has burned through huge amounts of cash and is struggling to find recurring revenueBlippar, one of the best-funded tech startups in the UK, is burning through cash, has low user engagement numbers, and is struggling to nail down its business model, former employees have told Business Insider.

After its near-death experience, AR pioneer Blippar is back with $5M in funding and a B2B model

Augmented Reality pioneer Blippar – which has had a tortuous history after early investors pulled out and the company had to scramble for new backers – has now closed a $5 million funding round, after 18 months of re-positioning as a B2B company in the AR space. The pre-Series A round was co-led by …

Worldwide Augmented Reality Gaming Industry to 2026 - Key Players Include Augmented Pixels, Aurasma and Blippar Among Others

DUBLIN, March 1, 2021 /PRNewswire/ -- The "Augmented Reality Gaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026" report has been added to's offering. The global augmented reality gaming market reached a value of US$ 4.7...

Augmented Reality and Virtual Reality Apps Market Witness Highest Growth in near future| Leading Key Players: Augmented Pixels, Blippar, Aurasma, Catchoom, DAQRI

ReportsWeb Adds “Global AUGMENTED REALITY AND VIRTUAL REALITY APPS Market” offers an up-to-date analysis of the Market with regards to the innovations, current competitive landscape and latest trends and drivers, to provide new predictions for the forecast period. Posted via Industry Today. Follow u…

Augmented Reality Software Market CAGR of 58.20% Emerging Technologies and Opportunities by 2026 | Key Players Are Atheer, Augmate Corporation, Hewlett-Packard Development, Blippar, Catchoom, DAQRI, EON Reality, Immerseport

SAN FRANCISCO, Nov. 11, 2020 (GLOBE NEWSWIRE) -- Data Bridge Market research has recently released expansive research titled “Augmented Reality Software Market”. Best practice models and research methodologies are employed in the reliable Augmented Reality Software Market report to present compreh…

Blippar and the Perils of Visionary Founders

Being able to conjure an alternative reality is a great skill for a CEO. Until it's not.
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Blippar Blogs

AR is poised to propel ESG forward in 2021

Last year put a brighter spotlight on environmental, societal and governance (ESG) concerns.So, as we settle into 2021, it’s no surprise that stepping up ESG efforts is high on the agenda for businesses. From Boeing committing to flying planes with 100% sustainable aviation fuel by 2030, and Ocado’s…

Blippar ramps up AR capabilities for 2021

2020 was a big one for Blippar – we created many amazing augmented reality (AR) experiences for our clients. Take a look at a retrospective of our work here:Last year we moved with speed and agility, and in 2021 we will take that a step further. For over a decade, Blippar has been a trailblazer at t…

Exploring the many applications of AR technology

While 2020 was a year to forget for many reasons, it was an exciting one for the augmented reality (AR) sector. With in-person interactions and events severely limited by the pandemic, there was high demand for the technology to facilitate virtual, contactless experiences.Brands made particularly ef…

Blippar bolsters US leadership team with two new hires

Carla Henderson appointed as VP Brand Partnerships and Jack Hallahan as EVP Partnerships.LONDON and NEW YORK – 4th January 2021 – Blippar, the leading Augmented Reality (AR) technology company, has today announced the appointments of Carla Henderson as VP Brand Partnerships and Jack Hallahan as EVP …

New Year’s resolution inspirations: 4 tech entrepreneurs reveal their goals for 2021

UK Tech News interviewed 4 entrepreneurs including our CEO, Faisal Galaria, about their News Year’s resolutions.2020 has finally come to an end, and 2021 has just begun. The start of a new calendar year is a perfect time to sit down, reflect, and prepare a list of changes you want to make in your li…

How augmented reality is set to transform retail

AR has been around for a while but, apart from the brief Pokémon Go craze, has never quite caught on with the public. The current shift to online shopping is about to change all that, says Blippar CEO Faisal Galaria.An ongoing shift from offline to online shopping is being expedited by the global pa…
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Blippar Frequently Asked Questions

  • When was Blippar founded?

    Blippar was founded in 2011.

  • Who are Blippar key executives?

    Blippar's key executives are Ambarish Mitra, Faisal Galaria and Omar Tayeb.

  • How many employees does Blippar have?

    Blippar has 261 employees.

  • What is Blippar revenue?

    Latest Blippar annual revenue is £5.7 m.

  • What is Blippar revenue per employee?

    Latest Blippar revenue per employee is £21.8 k.

  • Who are Blippar competitors?

    Competitors of Blippar include 8th Wall, Banuba and Augment.

  • Where is Blippar headquarters?

    Blippar headquarters is located at 1 London Bridge, London.

  • Where are Blippar offices?

    Blippar has an office in London.

  • How many offices does Blippar have?

    Blippar has 1 office.