Blippar is the leading visual browser, harnessing augmented reality and image-recognition technology to bring the physical world to life through smartphones, tablets and wearables. Its flagship product, Blippar app, is a visual discovery app, harnessing augmented reality and artificial intelligence to bring the physical world to life through smartphones. Once the Blippar app is downloaded and opened on a mobile device, users are able to hold their phones over physical blippable content - from products to posters - to trigger an engaging digital experience known as “blipping”. Blippar enables brands, publishers and agencies to use their products, packaging, newspapers, magazines, and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app. 

Company Growth (employees)
London, GB
Size (employees)
230 (est)-3%
Blippar was founded in 2011 and is headquartered in London, GB

Key People at Blippar

Ambarish Mitra

Ambarish Mitra

Founder & CEO
Omar Tayeb

Omar Tayeb

Jessica Butcher

Jessica Butcher

Co-Founder & Director
Lisa Hu

Lisa Hu

Senior Vice President

Blippar Office Locations

Blippar has offices in London, New York, San Francisco, Mountain View and in 6 other locations
London, GB (HQ)
1 London Bridge
Gurugram, IN
Unit No. 802, 8th Floor, Bptp Park Centra, Nh8
Chicago, US
20 W Kinzie St
Los Angeles, US
5792 W Jefferson Blvd
Mountain View, US
100 W Evelyn Ave
San Francisco, US
340 Pine St
New York, US
236 W 30th St

Blippar Data and Metrics

Summary Metrics

Founding Date


Total Funding

$99 m

Latest funding size

$54 m

Time since last funding

over 1 year


Blippar's latest funding round in March 2016 was reported to be $54 m. In total, Blippar has raised $99 m. Blippar's latest valuation is reported to be £232 m.

Blippar Financial Metrics

Blippar's revenue was reported to be £8.5 m in FY, 2016 which is a 91% increase from the previous period.
Numbers are in £, GBP

Revenue (FY, 2016)

8.5 m

Gross profit (FY, 2016)

2.5 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(26.1 m)

EBIT (FY, 2016)

(26.1 m)

Market valuation

232 m

Cash (30-Nov-2014)

1.4 m
Y, 2013FY, 2014FY, 2016


3.1 m4.5 m8.5 m

Revenue growth, %


Cost of goods sold

1.4 m2.3 m6 m

Gross profit

1.7 m2.1 m2.5 m

Gross profit Margin, %


General and administrative expense

1.6 m7.1 m28.6 m

Operating expense total

1.6 m7.1 m28.6 m


99.1 k(5 m)(26.1 m)

EBIT margin, %


Interest expense

42 k13.1 k45.6 k

Interest income

913.9 k21.1 k

Pre tax profit

57.2 k(5 m)(26.1 m)

Income tax expense

9.7 k

Net Income

57.2 k(5 m)(26.1 m)
FY, 2014


1.4 m

Accounts Receivable

2 m

Current Assets

4.2 m


252.2 k


4.2 m

Total Assets

8.6 m

Accounts Payable

254.3 k

Current Liabilities

1.9 m

Retained Earnings

(5 m)

Total Equity

6.7 m

Financial Leverage

1.3 x
FY, 2014

Cash From Operating Activities

(5.1 m)

Cash From Financing Activities

10.2 m
Numbers are in £, GBPY, 2016


32.2 k

Blippar Operating Metrics

Blippar's Monthly Active Users was reported to be 504 k in 2015. Blippar's Monthly Users was reported to be 65 m in Apr, 2017
Y, 2013Y, 2015Apr, 2017

Monthly Active Users

518 k504 k

Patents Granted


Monthly Users

65 m

Blippar Revenue Breakdown

Blippar Median Salaries

Source: 17 public H-1B filings from Blippar

Blippar Online and Social Media Presence

Blippar News and Updates

Blippar Company Life and Culture

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