beryl (formerly Blaze) are using innovative technology to solve the many challenges facing urban cyclists, starting with the biggest barrier, personal safety. The Company develops the Laserlight, a radical innovation tackling the greatest cause of cyclist fatality – being caught in the ‘blind spot’ and vehicles turning across an unseen bike. Laserlight is a high quality front light, which uses a green laser to project the image of a cyclist down onto the road ahead. It alerts drivers in front of the rider of their presence, preventing them turning across their path.