OverviewSuggest Edit

BlackCurve provides a cloud-based software platform for pricing optimization. The Company's platform analyses data from different sources, from sales history and website page performance to competitor pricing and stock levels. It allows the customers to create dynamic pricing rules for their specific business. The Company photography, pet supplies, stationery, automotive parts, toys and games, and beauty and healthcare.

HQLondon, GB
Employee Ratings5

Latest Updates

Employees (est.) (Sept 2021)16
Cybersecurity ratingAMore

Key People/Management at BlackCurve

Philip Huthwaite

Philip Huthwaite

Founder & CEO
Charles Huthwaite

Charles Huthwaite

Founder & CTO
Emmanuel Aremu

Emmanuel Aremu

Growth Director
Rob Horton

Rob Horton

Product Director
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BlackCurve Office Locations

BlackCurve has offices in London and Chipping Campden
London, GB (HQ)
30 Great Guildford St
Chipping Campden, GB
Castle Nurseries
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BlackCurve Financials and Metrics

Summary Metrics

Founding Date


BlackCurve total Funding

$2.7 m

BlackCurve latest funding size

$1.99 m

Time since last funding

2 years ago

BlackCurve investors

BlackCurve's latest funding round in March 2019 was reported to be $2 m. In total, BlackCurve has raised $2.7 m
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BlackCurve Revenue

GBPFY, 2017FY, 2018FY, 2019

Accounts Receivable


Current Assets

FY, 2017

Financial Leverage

-9.7 x
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BlackCurve Cybersecurity Score

Cybersecurity ratingPremium dataset



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BlackCurve Online and Social Media Presence

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BlackCurve Blogs

E030 eCommerce Matters - Your Pricing Checklist

In this, the last episode in the first Series of eCommerce Matters, Philip and Rob discuss how and why maintaining your position in the market gives you a tactical and strategic edge. Not just that, but giving you a breakdown of your 'Pricing Checklist' to help you str…

E029 eCommerce Matters - Who Can Benefit From Better Pricing?

On this week's episode of eCommerce Matters... Who can benefit from better pricing? And the answer is, well, everyone! Thinking about your position in the market, and how you can start to use competitor data to inform your pricing decisions, can transform your sales pe…

E028 eCommerce Matters - Competitor Product Matching Explained

This week, the discussion is on product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters.  See the full…

E027 eCommerce Matters - What is Pricing Power? (And How to Get it)

This week, Philip and Rob discuss Pricing Power. What it is, how to get it, and some examples of brands that really have it. Not something that exists in isolation from the rest of your strategy, pricing power is relevant to your brand, your stock, and most of all, you…

British Startup BlackCurve, receives £1m of new funding in an over-subscribed round

BlackCurve, the pricing optimisation company, has announced the closing of a £1m funding round, led by their Chairman, Martin Fincham, with participation from Nauta Capital, The Cambridge Angels Network and other prominent Angels, members of The ScaleUp Group and then bolstered by a matc…

E026 eCommerce Matters - Why Price Automation should be your New Years Resolution

In this week’s episode, Philip and Rob discuss what Price Automation actually is, and why it should be a focus area for online retailers in 2021. The pros and cons are all covered. 
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BlackCurve Frequently Asked Questions

  • When was BlackCurve founded?

    BlackCurve was founded in 2016.

  • Who are BlackCurve key executives?

    BlackCurve's key executives are Philip Huthwaite, Charles Huthwaite and Emmanuel Aremu.

  • How many employees does BlackCurve have?

    BlackCurve has 16 employees.

  • Who are BlackCurve competitors?

    Competitors of BlackCurve include Revionics, Price Technologies and Futrli.

  • Where is BlackCurve headquarters?

    BlackCurve headquarters is located at 30 Great Guildford St, London.

  • Where are BlackCurve offices?

    BlackCurve has offices in London and Chipping Campden.

  • How many offices does BlackCurve have?

    BlackCurve has 2 offices.