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Black Swan Data is a predictive analytics and data science agency. The Company analyzes consumer behavior using public and private data, then builds edge technology based on predictive models to create better outcomes.

HQLondon, GB
Employee Ratings4

Latest Updates

Employees (est.) (Nov 2021)212(-3%)
Revenue (FY, 2017)£15.9 M
Cybersecurity ratingAMore
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Key People/Management at Black Swan Data

Steve King

Steve King

James Snell

James Snell

Hugo Amos

Hugo Amos

Chief Strategy Officer
Dave Robbins

Dave Robbins

Chief Operations Officer
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Black Swan Data Office Locations

Black Swan Data has offices in London, Devon, New York, Budapest and in 2 other locations
London, GB (HQ)
11 York Rd
Devon, GB
2nd Floor Kings Wharf, The Quay, Exeter
London, GB
10 York Rd, South Bank
Budapest, HU
44 Nagymező u.
Cape Town, ZA
Century City
New York, NY, US
450 Lexington Ave #407
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Black Swan Data Financials and Metrics

Summary Metrics

Founding Date


Black Swan Data total Funding

$9 m

Black Swan Data investors

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Black Swan Data Revenue

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Black Swan Data's revenue was reported to be £15.92 m in FY, 2017

Revenue (FY, 2017)


Gross profit (FY, 2017)


Gross profit margin (FY, 2017), %


Net income (FY, 2017)


EBIT (FY, 2017)


Cash (31-May-2017)

GBPFY, 2015FY, 2016FY, 2017



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Gross profit Margin, %

GBPFY, 2014FY, 2015FY, 2016FY, 2017



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Current Assets

GBPFY, 2014

Financial Leverage

-5.4 x
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Black Swan Data Cybersecurity Score

Cybersecurity ratingPremium dataset



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Black Swan Data Online and Social Media Presence

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Black Swan Data Blogs

Faster, Leaner, More Predictive: A Modern Innovation Stage-Gate Process

Many large CPG firms are struggling to innovate fast enough, and this is leading some to experiment with different business models and different ways to get things through their large systems. The cry of ‘be Agile!’ can be heard in many corporate offices, and with this push to be more agile it could…

Is it the beginning of the end of Primary Research?

Since the beginning of market research in the early 1900’s, companies have been trying to understand the needs of their customers, find ways of improving their products, and validate new ideas before spending large amounts of money developing them. To serve these needs, companies employed market res…

The Anatomy of a Pinterest Trend

As briefs go, it’s not often you get asked by a leading platform to explore what makes their content, and how people engage with it, unique. Yet, this is the challenge Pinterest and other content platforms face to keep Advertisers engaged and to differentiate themselves in an industry where ‘trends’…

Black Swan Data recognised as Official Twitter Partner

Our mission is to accurately predict and anticipate changes in consumer behaviour so that our customers can stay ahead of the curve, make better strategic decisions and launch more successful new product innovations to market.  To achieve this we work closely with social media platforms and data pro…

3 Trend Predictions for Non-Alcoholic Beverages

Consumers’ non-alcoholic beverage choices and preferences are evolving. 2020 was ripe for embracing the low- and no-alcohol trends, and consumers’ thirst for non-alcoholic beverages have continued to increase with attitudes towards moderation and balance becoming salient. Using our US Non-Alcoholic …

Shifting Consumer Habits in Cleaning & Home Care

Covid has undoubtedly shifted consumer’s cleaning habits and priorities. Although many of us are slowly easing out of the pandemic, and may feel ‘normality’ returning, the last 18 months has permanently elevated the importance of hygiene in the home, and consequently, purchasing behaviour. Tradition…
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Black Swan Data Frequently Asked Questions

  • When was Black Swan Data founded?

    Black Swan Data was founded in 2011.

  • Who are Black Swan Data key executives?

    Black Swan Data's key executives are Steve King, James Snell and Hugo Amos.

  • How many employees does Black Swan Data have?

    Black Swan Data has 212 employees.

  • What is Black Swan Data revenue?

    Latest Black Swan Data annual revenue is £15.9 m.

  • What is Black Swan Data revenue per employee?

    Latest Black Swan Data revenue per employee is £75.1 k.

  • Who are Black Swan Data competitors?

    Competitors of Black Swan Data include Braintree, Arity and Addo.

  • Where is Black Swan Data headquarters?

    Black Swan Data headquarters is located at 11 York Rd, London.

  • Where are Black Swan Data offices?

    Black Swan Data has offices in London, Devon, New York, Budapest and in 2 other locations.

  • How many offices does Black Swan Data have?

    Black Swan Data has 7 offices.