The Bijou Brigitte product range includes approx. 10.000 items with high value for money. Constant material checks guarantee a high quality standard. The target group comprises fashion-conscious, mainly female customers who cannot be categorised according to age and level of income. As one of the market leaders in the fashion jewellery and accessories sector in Europe, the Bijou Brigitte Group operates a network of more than 1, 100 stores in Germany and abroad.
On the search for new colour schemes, unusual forms and different materials the purchase team travels to the major cities of the world visiting the international fashion fairs. Current trends are realised in the themes of our new collections. Then, the saleability of the fashion items is strategically monitored. Our membership of the German Fashion Institute and our long-term experience as a market leader are also an important basis for the selection, development and purchase of all products.