BeMyEye

OverviewSuggest Edit

BeMyEye is changing how people work and giving people the chance to earn money on their smartphones through gamified challenges. We are facilitating Europe’s largest crowd of real world data gatherers (known as ‘Eyes’) and are connecting them with businesses looking for location-specific information, such as checking in-store promotion and prices, generating sales leads or gathering street level data for mapping enrichment. The method of mobile crowdsourcing empowers businesses to “see” thousands of locations in just a few days. The insights they uncover enable companies to observe, audit and take control of their physical presence; giving them the intelligence to identify to grow sales, spot new market opportunities and significantly reduce costs.” Looking to the crowd is the new era of real world data capture – it’s revealing insights about the real world, in real-time, that companies have never had access to before and is enabling unparalleled reach and precision. Founded in 2011 by Italian entrepreneur and innovator, Gian Luca Petrelli, BeMyEye is established across Europe with 250,000 Eyes subscribing to tasks set by leading companies including Coca Cola, P&G, Mattel, Nestle, Samsung, Heineken, Lavazza and Universal. BeMyEye has offices in the UK, France, Germany, Spain and Italy, is a VC-backed company.

TypePrivate
Founded2015
HQLondon, GB
Websitebemyeye.com
Employee Ratings3.9

Latest Updates

Employees (est.) (Jul 2022)110(+2%)
Revenue (FY, 2018)£1.2 M(+243%)
Cybersecurity ratingBMore
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Key People/Management at BeMyEye

Gian Luca Petrelli

Gian Luca Petrelli

Founder & Co-CEO

BeMyEye Office Locations

BeMyEye has offices in London, Paris, Frankfurt, Milano and in 2 other locations
London, GB (HQ)
s03, The York, 40 Islington High St, Islington
London, GB
6-8 Tokenhouse Yard
London, GB
Bon Marche Centre, 241-251 Ferndale Rd, Ferndale
Paris, FR
198B Rue la Fayette
Milano, IT
Piazza della Repubblica, 32
Moskva, RU
2-Ya Sinichkina Ulitsa, 9ас3
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BeMyEye Financials and Metrics

Summary Metrics

Founding Date

2015

BeMyEye total Funding

$21 m

BeMyEye latest funding size

$10.58 m

Time since last funding

5 years ago

BeMyEye investors

BeMyEye's latest funding round in November 2017 was reported to be $10.6 m. In total, BeMyEye has raised $21 m
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BeMyEye Revenue

BeMyEye's revenue was reported to be £1.19 m in FY, 2018
GBP

Revenue (FY, 2018)

1.2m

Net income (FY, 2018)

(990.2k)

EBIT (FY, 2018)

(914.9k)

Cash (31-Dec-2018)

231.3k
GBPFY, 2017FY, 2018

Revenue

346.7k1.2m

Depreciation and amortization

1.3k1.9k

EBIT

(500.3k)(914.9k)

EBIT margin, %

(144%)(77%)
GBPFY, 2016FY, 2017FY, 2018

Cash

3.0k10.9k231.3k

Accounts Receivable

2.6k175.3k516.3k

Current Assets

7.8k550.9k1.1m

PP&E

1.3k1.9k
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BeMyEye Acquisitions / Subsidiaries

Company NameDateDeal Size
Task360January 16, 2018

BeMyEye Cybersecurity Score

Cybersecurity ratingPremium dataset

B

87/100

SecurityScorecard logo

BeMyEye Online and Social Media Presence

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BeMyEye News and Updates

Mobile crowdsourcing startup BeMyEye raises $10.5 million Series C round

London-based crowdsourced marketing tech startup BeMyEye has raised $10.5 million in a Series C round led by FII Tech Growth with participation from Nauta Capital, P101 Ventures, and 360 Capital Partners. BeMyEye is a data as a service (DAAS) platform for crowdsourcing in-store data from customers’ …

BeMyEye Blogs

Junior Growth Marketer

BeMyEye are looking for a Junior Growth Marketer to join the team and help supercharge our marketing efforts! The post Junior Growth Marketer appeared first on BeMyEye.

What CPGs can expect from the 2021 holiday season

Will CPGs reap the benefits of an offline retail boom this holiday season? The post What CPGs can expect from the 2021 holiday season appeared first on BeMyEye.

What is a Planogram and why do you need one?

Planograms are a pivotal part of any CPG's retail execution strategy. If done right, they can directly lead to a boost in growth and revenue for the entire brand. But what is it about them that makes them so important? The post What is a Planogram and why do you need one? appeared first on BeMyEye.

What is a Category Manager?

The Category Manager is be an integral part of the success of any service or product in retail, so what exactly do they do? The post What is a Category Manager? appeared first on BeMyEye.

How does BeMyEye’s image recognition technology work?

Not all image recognition technology is made equal - especially in the world of retail. The post How does BeMyEye’s image recognition technology work? appeared first on BeMyEye.

Real-time image recognition for CPGs is here

The wait is over: field teams can now use real-time image recognition to improve total retail execution in stores. The post Real-time image recognition for CPGs is here appeared first on BeMyEye.
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BeMyEye Frequently Asked Questions

  • When was BeMyEye founded?

    BeMyEye was founded in 2015.

  • Who are BeMyEye key executives?

    BeMyEye's key executives are Gian Luca Petrelli.

  • How many employees does BeMyEye have?

    BeMyEye has 109 employees.

  • What is BeMyEye revenue?

    Latest BeMyEye annual revenue is £1.2 m.

  • What is BeMyEye revenue per employee?

    Latest BeMyEye revenue per employee is £10.9 k.

  • Who are BeMyEye competitors?

    Competitors of BeMyEye include Obsidian Entertainment, Phoenix Labs and Nexon.

  • Where is BeMyEye headquarters?

    BeMyEye headquarters is located at s03, The York, 40 Islington High St, Islington, London.

  • Where are BeMyEye offices?

    BeMyEye has offices in London, Paris, Frankfurt, Milano and in 2 other locations.

  • How many offices does BeMyEye have?

    BeMyEye has 8 offices.