BeMyEye is changing how people work and giving people the chance to earn money on their smartphones through gamified challenges. We are facilitating Europe’s largest crowd of real world data gatherers (known as ‘Eyes’) and are connecting them with businesses looking for location-specific information, such as checking in-store promotion and prices, generating sales leads or gathering street level data for mapping enrichment. The method of mobile crowdsourcing empowers businesses to “see” thousands of locations in just a few days. The insights they uncover enable companies to observe, audit and take control of their physical presence; giving them the intelligence to identify to grow sales, spot new market opportunities and significantly reduce costs.” Looking to the crowd is the new era of real world data capture – it’s revealing insights about the real world, in real-time, that companies have never had access to before and is enabling unparalleled reach and precision. Founded in 2011 by Italian entrepreneur and innovator, Gian Luca Petrelli, BeMyEye is established across Europe with 250,000 Eyes subscribing to tasks set by leading companies including Coca Cola, P&G, Mattel, Nestle, Samsung, Heineken, Lavazza and Universal. BeMyEye has offices in the UK, France, Germany, Spain and Italy, is a VC-backed company.