Bellabox

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bellabox is a beauty subscription service and online store. Established in 2011, bellabox is Asia-Pacific’s market leading beauty box that is delivered to more than 40,000 subscribers each month. bellabox features cosmetics, skincare, fragrances and accessories. For just $15 per month, subscribers enjoy an individualised beauty box tailored to their skin, hair type and personal preferences. “It’s truly affordable luxury,” says co-founder Sarah Hamilton. In 2011, Sarah co-founded bellabox with her twin sister Emily Hamilton. Sarah runs operations from Melbourne and Emily is based in Singapore. Since its inception, bellabox has attracted a wide range of members and has recorded double-digit growth quarter-on-quarter. Fundamental to its “super-engaged” relationship with members is in-depth information about each client’s beauty and lifestyle preferences. bellabox has more than 100,000 Facebook followers and 20,000 Instagrammers. bellabox has been featured in Mashable, BRW, SmartCompany and SMH. Its cult products are a regular feature in fashion and beauty media and monthly boxes are known to sell out right after release. Initially self-funded, the bellabox model understands the power of e-commerce in the social media age, where customer interaction and engagement through social media is a fundamental part of the customer experience. “We are always in conversation with our customers, they love beauty and they love talking about it,” says Sarah. “It’s also a big part of what sets us apart from similar services.” With such a strong subscriber list, bellabox has been able to collaborate with the best beauty brands in the world, from market leaders Lancôme, Estée Lauder and L'Oréal through to cult brands including Bobbi Brown, Benefit and ModelCo. bellaboxes are “boxed” locally and sent out in signature aqua trimmed boxes around the world. In 2014, Fairfax Media (ASX:FXJ) purchased a major stake in bellabox.
TypePrivate
Founded2011
HQMelbourne, AU
Websitebellabox.com.au

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Latest Updates

Employees (est.) (Dec 2019)38

Bellabox Office Locations

Bellabox has an office in Melbourne
Melbourne, AU (HQ)
1 289 Flinders Ln
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Bellabox Financials and Metrics

Summary Metrics

Founding Date

2011

Bellabox total Funding

$4.1 m

Bellabox latest funding size

$2.70 m

Time since last funding

5 years ago

Bellabox investors

Bellabox's latest funding round in September 2014 was reported to be $2.7 m. In total, Bellabox has raised $4.1 m
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Bellabox Online and Social Media Presence

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Bellabox Blogs

AU December Unboxing

Happy December bellas! Can you believe we've approached that time of the year? The long-awaited festive season is here and what better way to kick off the holidays than with a spread of fresh new beauty. This month, we're celebrating with the theme Holiday Haul to get you in the perfect mood befor…

NZ December Unboxing

Happy December bellas! Can you believe we've approached that time of the year? The long-awaited festive season is here and what better way to kick off the holidays than with a spread of fresh new beauty. This month, we're celebrating with the theme Holiday Haul to get you in the perfect mood befor…

4 Ways To Make Your Manicure Stand Out This Summer

As the end of the year comes to a close, it can only mean two things: the beginning of summer and fun holiday Christmas parties. Whether you enjoy lounging by the pool, soaking up some sun (with SPF of course) or frolicking along the beach, hair dripping with saltwater. Or even camped in front of …

Bellobox x GQ Unboxing

The long-awaited sunny season has finally arrived and so has your latest bellobox. To kick off the holidays, we’ve made sure to make the last box of the year (and decade!) extra special. We wanted to bring you the best in grooming, so we have proudly teamed up with the leaders of men’s style, GQ A…

Bellobox x GQ

NOTE: The GQ box contains the same products as the bello summer box. If you have any questions please contact our CS team at help@bellabox.com.au   I AMERICAN CREW POMADE (full size) Keep your locks maintained with American Crew’s range of hair products, suited to all hair types. Each pomade is moi…

Vogue Luxe Beauty Box Unboxing

If you’re looking to update your beauty kit, we’d say you’re safe looking to Vogue for pointers. They seem to know a thing or two about luxurious beauty. We’re excited to have once again collaborated with the beauty powerhouse to bring you a limited collection of luscious treats, just in time for t…
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Bellabox Frequently Asked Questions

  • When was Bellabox founded?

    Bellabox was founded in 2011.

  • How many employees does Bellabox have?

    Bellabox has 38 employees.

  • Who are Bellabox competitors?

    Competitors of Bellabox include Birchbox, Ulta Beauty and Mented Cosmetics.

  • Where is Bellabox headquarters?

    Bellabox headquarters is located at 1 289 Flinders Ln, Melbourne.

  • Where are Bellabox offices?

    Bellabox has an office in Melbourne.

  • How many offices does Bellabox have?

    Bellabox has 1 office.