Bayer is a life sciences company specializing in healthcare and nutrition. It operates in three segments: Crop Science, Pharmaceuticals, and Consumer Health. The Crop Science segment engages in the development, production, and marketing of seeds, plant traits, crop protection, digital solutions, and customer services to promote sustainable agriculture. The Pharmaceuticals segment provides prescription products primarily for cardiology and women's health, specialty therapeutics in the areas of oncology, hematology, and ophthalmology, as well as diagnostic imaging equipment and contrast agents. The Consumer Health segment offers nonprescription over-the-counter medicines, medical products, cosmetics, and other self-care solutions in the categories of dermatology, nutritional supplements, pain and cardiovascular risk prevention, digestive health, allergy, and cough and cold.