OverviewSuggest Edit

Baozun Commerce is a brand e-commerce solutions provider. Its business ranges from online shopping platforms – Tmall and JD.com, as well as social mobile shopping malls, to brands’ official stores and off-line smart stores. The company also offers digital marketing, technology, customer, and supply chain management services.
TypePublic
Founded2006
HQShanghai, CN
Websitebaozun.com

Latest Updates

Employees (est.) (Jul 2021)6,076
Revenue (FY, 2017)$637.7 M(+31%)
Share Price (Sept 2021)$19.4
Cybersecurity ratingCMore

Key People/Management at Baozun

Vincent Wenbin Qiu

Vincent Wenbin Qiu

Chairman of the Board of Directors and Chief Executive Officer
Junhua Wu

Junhua Wu

Director and Chief Growth Officer
Arthur Junrui Yu

Arthur Junrui Yu

Chief Financial Officer
Satoshi Okada

Satoshi Okada

Director
Aaron Kwok Yuen Lung

Aaron Kwok Yuen Lung

Chief Human Resource Officer
Peter Tao Liang

Peter Tao Liang

Logistics and Supply Chain VP
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Baozun Office Locations

Baozun has an office in Shanghai
Shanghai, CN (HQ)
1268 Wan Rong Lu
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Baozun Financials and Metrics

Baozun Revenue

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Baozun's revenue was reported to be $637.66 m in FY, 2017 which is a 30.6% increase from the previous period.
USD

Revenue (FY, 2017)

637.7m

Revenue growth (FY, 2016 - FY, 2017), %

30.6%

Gross profit (FY, 2017)

343.0m

Gross profit margin (FY, 2017), %

53.8%

Net income (FY, 2017)

32.1m

EBIT (FY, 2017)

39.4m

Market capitalization (23-Sept-2021)

1.4b

Closing stock price (23-Sept-2021)

19.4

Cash (31-Dec-2017)

37.6m

EV

1.4b
Baozun's current market capitalization is $1.4 b.
USDFY, 2015FY, 2016FY, 2017

Revenue

401.1m488.3m637.7m

Revenue growth, %

22%31%

Cost of goods sold

268.0m276.8m294.7m

Gross profit

133.2m211.5m343.0m
USDFY, 2015FY, 2016FY, 2017

Cash

121.5m132.1m37.6m

Accounts Receivable

56.3m90.0m166.4m

Prepaid Expenses

17.3m15.6m32.6m

Inventories

51.6m44.9m59.1m
USDFY, 2015FY, 2016FY, 2017

Net Income

3.5m12.3m32.1m

Depreciation and Amortization

3.6m5.2m7.8m

Inventories

(17.4m)(2.4m)(16.4m)

Accounts Payable

26.3m9.4m8.4m
USDFY, 2015

Financial Leverage

1.5 x
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Baozun Operating Metrics

FY, 2013FY, 2014Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017

Average GMV per Partner

¥46 m¥61 m¥75 m¥102 m

Gross Merchandise Volume

¥2.62 b¥4.25 b¥2.37 b¥3.78 b¥6.74 b¥1.85 b¥2.2 b¥6.5 b¥11.26 b¥3 b

Partners

719399109113116120127133136
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Baozun Revenue Breakdown

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Baozun revenue breakdown by business segment: 99.3% from Brand E-commerce and 0.7% from Other

Baozun Cybersecurity Score

Cybersecurity ratingPremium dataset

C

78/100

SecurityScorecard logo

Baozun Online and Social Media Presence

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Baozun News and Updates

Baozun Announces Second Quarter 2021 Unaudited Financial Results

SHANGHAI, China, Aug. 19, 2021 (GLOBE NEWSWIRE) -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun” or the “Company”), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced its unaudited financial results for the second quar…

Baozun to Announce Second Quarter 2021 Unaudited Financial Results on August 19, 2021

SHANGHAI, China, Aug. 05, 2021 (GLOBE NEWSWIRE) -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun" or the "Company"), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced that it will release its unaudited financial result…

Baozun Deepens Strategic Partnership with Cainiao

BEIJING, China, July 22, 2021 (GLOBE NEWSWIRE) -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) (“Baozun” or the “Company”), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, announced today that Baozun and its wholly-owned subsidiary, Baotong…

Baozun Announces Changes to Board of Directors

BEIJING, China, July 21, 2021 (GLOBE NEWSWIRE) -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) (“Baozun” or the “Company”), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, announced today that Ms. Yang Liu has been appointed to its Board of…

Baozun Announces US$125 million Share Repurchase Program

SHANGHAI, China, May 18, 2021 (GLOBE NEWSWIRE) -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun” or the “Company”), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced that its board of directors has authorized a share r…

Baozun Announces First Quarter 2021 Unaudited Financial Results

SHANGHAI, China, May 18, 2021 (GLOBE NEWSWIRE) -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun” or the “Company”), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced its unaudited financial results for the first quarte…
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Baozun Blogs

Baozun Acquires eFashion China to Extend its Reach in Branded Fashion Sector

Baozun Acquires eFashion China to Extend its Reach in Branded Fashion Sector Content Import Mon, 06/28/2021 - 17:00 Baozun Acquires eFashion China to Extend its Reach in Branded Fashion Sector June 28, 2021 at 5:00 PM EDT This release is a backfill from a News…

Baozun Releases 2020 Chairman Letter

Baozun Releases 2020 Chairman Letter Content Import Mon, 04/12/2021 - 18:30 Baozun Releases 2020 Chairman Letter April 12, 2021 at 6:30 PM EDT This release is a backfill from a News Wire General SHANGHAI, China, April 12, 2021 (GLOB…

Baozun Files Annual Report on Form 20-F for Fiscal Year 2020

Baozun Files Annual Report on Form 20-F for Fiscal Year 2020 Content Import Mon, 04/12/2021 - 17:33 Baozun Files Annual Report on Form 20-F for Fiscal Year 2020 April 12, 2021 at 5:33 PM EDT This release is a backfill from a News Wire General …

Arthur Junrui Yu

Arthur Junrui Yu Ephraim.DeGuia… Mon, 11/30/2020 - 19:43 Arthur Junrui Yu Chief Financial Officer Mr. Arthur Junrui Yu has served as Baozun's Chief Financial Officer since December 2020. Before joining Baozun in September 2020 as Vice President of Finance, Mr. Yu…

Baozun Announces Pricing of Global Offering

SHANGHAI, China , Sept. 23, 2020 (GLOBE NEWSWIRE) -- Baozun Inc. (Nasdaq: BZUN) (“Baozun” or the “Company”), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China , today announced the pricing of the global offering (the “Global Offering”) of

Baozun to Announce Second Quarter 2020 Unaudited Financial Results on August 21, 2020

SHANGHAI, China , Aug. 10, 2020 (GLOBE NEWSWIRE) -- Baozun Inc. (Nasdaq: BZUN) ("Baozun" or the "Company"), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced that it will release its unaudited financial results for the
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Baozun Frequently Asked Questions

  • When was Baozun founded?

    Baozun was founded in 2006.

  • Who are Baozun key executives?

    Baozun's key executives are Vincent Wenbin Qiu, Junhua Wu and Arthur Junrui Yu.

  • How many employees does Baozun have?

    Baozun has 6,076 employees.

  • What is Baozun revenue?

    Latest Baozun annual revenue is $637.7 m.

  • What is Baozun revenue per employee?

    Latest Baozun revenue per employee is $104.9 k.

  • Who are Baozun competitors?

    Competitors of Baozun include Beijing Watertek Information Technology, Alibaba and JD.com.

  • Where is Baozun headquarters?

    Baozun headquarters is located at 1268 Wan Rong Lu, Shanghai.

  • Where are Baozun offices?

    Baozun has an office in Shanghai.

  • How many offices does Baozun have?

    Baozun has 1 office.