OverviewSuggest Edit

Baidu (百度) is a technology company specializing in Internet-related services and products. It operates through two segments: Baidu Core and iQIYI. The Baidu Core segment primarily comprises search plus feed, including Baidu App; short video products; knowledge and information products, such as Baidu Knows, Baidu Wiki, and Baidu Post; as well as online marketing services. It also provides AI products, such as DuerOS (a voice assistant and smart devices), Baidu Cloud (AI solutions and cloud services), and Apollo (autonomous driving and smart transportation). iQIYI is an online video platform with a content library that includes licensed movies, television series, cartoons, variety shows, and other programs.

HQBeijing, CN
Employee Ratings4.2
Overall CultureA

Latest Updates

Employees (est.) (Dec 2020)41,000(+9%)
Job Openings482
Revenue (FY, 2020)¥107.1 B
Share Price (May 2022)$116.9(+9%)
Cybersecurity ratingFMore
Discover new suppliers and conduct deeper comparison analysis with Craft for EnterpriseLearn more
Banner background

Key People/Management at Baidu

Robin Li

Robin Li

Co-Founder, Chairman and Chief Executive Officer
Herman Yu

Herman Yu

Chief Strategy Officer
Haifeng Wang

Haifeng Wang

Chief Technology Officer
Rong Luo

Rong Luo

Chief Financial Officer
Victor Liang

Victor Liang

Senior Vice President
Shanshan Cui

Shanshan Cui

Senior Vice President
Show more

Baidu Office Locations

Baidu has offices in Beijing, Shanghai, Shenzhen Shi and Sunnyvale
Beijing, CN (HQ)
Baidu Campus, 10 Shangdi 10th St, Haidian Qu
Beijing, CN
Baidu Technology Park Building No.1-No.5 No.10, Xi Bei Wang Dong Lu, Haidian Qu
Beijing, CN
No.17 Building, Zhongguancun Software Park, 8 Dongbeiwang West Road, Haidian Qu
Beijing, CN
POWER CREATIVE D, No, 1 Shangdi E Rd, Haidian Qu
Shanghai, CN
701, Na Xian Lu, Pudong Xinqu
Shenzhen Shi, CN
Baidu International Building,, Xue Fu Lu, Nanshan Qu
Show all (7)

Baidu Financials and Metrics

Baidu Revenue

Baidu's revenue was reported to be ¥107.07 b in FY, 2020

Revenue (Q2, 2021)


Gross profit (Q2, 2021)


Net income (Q2, 2021)


EBITDA (Q2, 2021)


EBIT (Q2, 2021)


Market capitalization (13-May-2022)


Closing stock price (13-May-2022)


Cash (30-Jun-2021)



Baidu's current market capitalization is $41.3 b.
CNYFY, 2018FY, 2019FY, 2020



Cost of goods sold


Gross profit


R&D expense

CNYQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021



Cost of goods sold


Gross profit


R&D expense

CNYFY, 2018FY, 2019FY, 2020



Accounts Receivable


Prepaid Expenses

CNYQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021



Accounts Receivable

CNYFY, 2018FY, 2019FY, 2020

Net Income


Depreciation and Amortization


Accounts Payable

CNYQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021
CNYFY, 2018


Show all financial metrics

Baidu Operating Metrics

FY, 2017Q1, 2018Jun, 2018Q2, 2018Sep, 2018Q3, 2018Dec, 2018Q4, 2018FY, 2018Mar, 2019Jun, 2019Sep, 2019Dec, 2019Mar, 2020Jun, 2020

Active Online Marketing Customers

775 k475 k511 k522 k529 k856 k

Revenue per Online Marketing Customer

$14.37 k$5.8 k$6.2 k$6.3 k$5.8 k$13.9 k

Daily Active Users (Baidu App)

148 m151 m161 m174 m188 m189 m195 m222 m204 m

Daily Active Users (Haokan)

19 m22 m
Show all operating metrics

Baidu Acquisitions / Subsidiaries

Company NameDateDeal Size
YY.comNovember 16, 2020$3.6 b
REDFINGERJune 10, 2020¥50 m
KITT.AIJuly 05, 2017
XPerceptionApril 13, 2017
Raven TechFebruary 16, 2017
popInMay 01, 2015
AnquanbaoApril 16, 2015
Peixe UrbanoOctober 09, 2014
Beijing Huanxiang Zongheng Chinese LiteratureDecember 27, 2013
Blogfarki.comJuly 15, 2013$1.9 b
Show more

Baidu Revenue Breakdown

Embed Graph

Baidu revenue breakdown by business segment: 27.7% from IQIYI, 73.5% from BAIDU CORE and -1.2% from Other

Human Capital Metrics

Embed Graph
Show all human capital metrics

Baidu Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Baidu Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset


out of 100

CSRHub logo

Baidu Online and Social Media Presence

Embed Graph

Baidu Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



Learn more on Comparably

Baidu News and Updates

Baidu Stock Is Trading Cheap. Is It Worth The Risk?

Baidu’s core advertising business is also witnessing a slow down due to weaker GDP growth in China and the trend is likely to get worse over Q1 2022, as the country contends with Covid-19 related lockdowns in multiple regions.

Outlook on the Speech-to-text API Global Market to 2027 - Players Include Baidu, Twilio and Amazon Web Services Among Others

Dublin, May 06, 2022 (GLOBE NEWSWIRE) -- The "Global Speech-to-text API Market Size, Share & Industry Trends Analysis Report By Component (Solution and Services), By Vertical, By Organization Size, By Deployment Type, By Application, By Regional Outlook and Forecast, 2021-2027" report has been…

Thinking about trading options or stock in Apple, Pinduoduo, Alibaba, Baidu, or Eli Lilly?

NEW YORK, April 29, 2022 /PRNewswire/ -- InvestorsObserver issues critical PriceWatch Alerts for AAPL, PDD, BABA, BIDU, and LLY. Click a link below then choose between in-depth options trade idea report or a stock score report. Options Report – Ideal trade ideas on up to seven different...

Baidu Gets Green Light For Autonomous Beijing Taxis, Premier Li Highlights Internet Companies

Asian equities had a strong night as all markets gained, led by Japan as the Yen hit a low versus the US dollar not seen since 2002.

Baidu, Pony.AI win first driverless robotaxi permits in China

Chinese internet giant Baidu and autonomous vehicle company Pony.ai have received permits to provide driverless ride-hailing services to the public on open roads in Beijing, according to both companies. To date, numerous cities in China have allowed autonomous vehicle companies to test self-driving …

China's capital city Beijing loosens robotaxi restrictions for Baidu, Pony.ai

In a first for China, Baidu's Apollo Go and Pony.ai received permission from Beijing city to remove the safety driver for part of their robotaxi business.
Show more

Baidu Frequently Asked Questions

  • When was Baidu founded?

    Baidu was founded in 2000.

  • Who are Baidu key executives?

    Baidu's key executives are Robin Li, Herman Yu and Haifeng Wang.

  • How many employees does Baidu have?

    Baidu has 41,000 employees.

  • What is Baidu revenue?

    Latest Baidu annual revenue is ¥107.1 b.

  • What is Baidu revenue per employee?

    Latest Baidu revenue per employee is ¥2.6 m.

  • Who are Baidu competitors?

    Competitors of Baidu include NetEase, Shanghai Weaver Network Technology and 51job.

  • Where is Baidu headquarters?

    Baidu headquarters is located at Baidu Campus, 10 Shangdi 10th St, Haidian Qu, Beijing.

  • Where are Baidu offices?

    Baidu has offices in Beijing, Shanghai, Shenzhen Shi and Sunnyvale.

  • How many offices does Baidu have?

    Baidu has 7 offices.