Baidu

OverviewSuggest Edit

Baidu (百度) is a technology company specializing in Internet-related services and products. It operates through two segments: Baidu Core and iQIYI. The Baidu Core segment primarily comprises search plus feed, including Baidu App; short video products; knowledge and information products, such as Baidu Knows, Baidu Wiki, and Baidu Post; as well as online marketing services. It also provides AI products, such as DuerOS (a voice assistant and smart devices), Baidu Cloud (AI solutions and cloud services), and Apollo (autonomous driving and smart transportation). iQIYI is an online video platform with a content library that includes licensed movies, television series, cartoons, variety shows, and other programs.

TypePublic
Founded2000
HQBeijing, CNMap
Websitebaidu.com
Employee Ratings3.9More
Overall CultureAMore
View Jobs (3,561)

Recent NewsAll News

Latest Updates

Employees (est.) (May 2021)41,000(+9%)
Job Openings3,561
Revenue (FY, 2019)¥107.4 B(+6%)
Share Price (Jun 2021)$187.7(-1%)
Cybersecurity ratingFMore

Key People/Management at Baidu

Robin Li

Robin Li

Co-Founder, Chairman and Chief Executive Officer
Herman Yu

Herman Yu

Chief Financial Officer
Haifeng Wang

Haifeng Wang

Chief Technology Officer
Victor Liang

Victor Liang

Senior Vice President
Shanshan Cui

Shanshan Cui

Senior Vice President
Dou Shen

Dou Shen

Executive Vice President
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Baidu Office Locations

Baidu has offices in Beijing, Shanghai, Shenzhen Shi and Sunnyvale
Beijing, CN (HQ)
Baidu Campus, 10 Shangdi 10th St, Haidian Qu
Beijing, CN
Baidu Technology Park Building No.1－No.5 No.10, Xi Bei Wang Dong Lu, Haidian Qu
Beijing, CN
No.17 Building, Zhongguancun Software Park, 8 Dongbeiwang West Road, Haidian Qu
Beijing, CN
POWER CREATIVE D, No, 1 Shangdi E Rd, Haidian Qu
Shanghai, CN
701, Na Xian Lu, Pudong Xinqu
Shenzhen Shi, CN
Baidu International Building,, Xue Fu Lu, Nanshan Qu
Show all (7)

Baidu Financials and Metrics

Baidu Revenue

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View revenue for all periods
Baidu's revenue was reported to be ¥107.41 b in FY, 2019 which is a 5% increase from the previous period.
CNY

Revenue (Q2, 2020)

26.0b

Gross profit (Q2, 2020)

12.9b

Gross profit margin (Q2, 2020), %

49.6%

Net income (Q2, 2020)

2.8b

EBIT (Q2, 2020)

3.6b

Market capitalization (11-Jun-2021)

63.2b

Closing stock price (11-Jun-2021)

187.7

Cash (30-Jun-2020)

20.3b

EV

120.0b
Baidu's current market capitalization is $63.2 b.
Annual
CNYFY, 2017FY, 2018FY, 2019

Revenue

84.8b102.3b107.4b

Revenue growth, %

20%21%5%

Cost of goods sold

43.1b51.7b62.9b

Gross profit

41.7b50.5b44.6b
Quarterly
CNYQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020

Revenue

20.9b26.0b28.2b24.1b26.3b28.1b22.5b26.0b

Cost of goods sold

9.9b12.0b14.2b14.8b16.1b16.4b14.7b13.1b

Gross profit

11.0b14.0b14.0b9.3b10.2b11.7b7.9b12.9b

Gross profit Margin, %

53%54%50%38%39%42%35%50%
show all
Annual
CNYFY, 2017FY, 2018FY, 2019

Cash

11.1b27.6b33.4b

Accounts Receivable

4.6b6.0b7.4b

Current Assets

151.2b155.1b165.6b

PP&E

12.5b17.9b18.3b
Quarterly
CNYQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020

Cash

21.0b28.9b15.8b32.4b20.7b14.6b21.8b20.3b

Accounts Receivable

4.8b4.9b5.5b5.9b6.9b6.6b7.9b6.7b

Current Assets

166.8b178.0b140.0b157.9b155.3b154.8b165.3b172.0b

PP&E

13.7b14.6b16.2b19.7b19.3b19.0b17.2b16.9b
show all
Annual
CNYFY, 2017FY, 2018FY, 2019

Net Income

18.3b22.6b(2.3b)

Depreciation and Amortization

11.7b16.2b19.2b

Accounts Payable

5.1b4.1b(1.7b)

Cash From Operating Activities

32.9b36.0b28.5b
Quarterly
CNYQ1, 2019Q2, 2019Q1, 2020Q2, 2020

Cash From Operating Activities

1.7b7.0b2.2b8.2b

Cash From Investing Activities

(4.6b)(10.5b)(12.7b)(7.7b)

Cash From Financing Activities

8.1b(8.4b)(1.4b)(1.4b)

Net Change in Cash

4.7b(11.6b)(11.7b)(893.0m)
show all
CNYFY, 2017

Revenue/Employee

2.2m

Debt/Equity

0.4 x

Debt/Assets

0.2 x

Financial Leverage

2.1 x
Show all financial metrics

Baidu Operating Metrics

FY, 2017Q1, 2018Jun, 2018Q2, 2018Sep, 2018Q3, 2018Dec, 2018Q4, 2018FY, 2018Mar, 2019Jun, 2019Sep, 2019Dec, 2019Mar, 2020Jun, 2020

Active Online Marketing Customers

775 k475 k511 k522 k529 k856 k

Revenue per Online Marketing Customer

$14.37 k$5.8 k$6.2 k$6.3 k$5.8 k$13.9 k

Daily Active Users (Baidu App)

148 m151 m161 m174 m188 m189 m195 m222 m204 m

Daily Active Users (Haokan)

19 m22 m
Show all operating metrics

Baidu Acquisitions / Subsidiaries

Company NameDateDeal Size
YY.comNovember 16, 2020$3.6 b
KITT.AIJuly 05, 2017
XPerceptionApril 13, 2017
Raven TechFebruary 16, 2017
popInMay 01, 2015
AnquanbaoApril 16, 2015
Peixe UrbanoOctober 09, 2014
Beijing Huanxiang Zongheng Chinese LiteratureDecember 27, 2013
Blogfarki.comJuly 15, 2013$1.9 b
PPSMay 07, 2013
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Baidu Revenue Breakdown

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Baidu revenue breakdown by business segment: 73.3% from Baidu Core and 26.7% from iQIYI

Human Capital Metrics

Source: csr.baidu.com
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Show all human capital metrics

Baidu Cybersecurity Score

Cybersecurity ratingPremium dataset

F

40/100

Learn more about our premium products
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Baidu Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

40-49

out of 100

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Baidu Online and Social Media Presence

Baidu's Trends

Embed Graph

Baidu Company Culture

  • Overall Culture

    A

    76/100

  • CEO Rating

    A+

    80/100

  • Compensation

    A

    78/100

  • Diversity

    A-

    76/100

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Baidu News and Updates

May 18, 2021

Baidu Extends Post-Covid Recovery With Quarterly Sales Beat

Baidu Extends Post-Covid Recovery with Quarterly Sales Beat
May 17, 2021

What Is The Likelihood Of Baidu Stock Rising In The Near Future?

Baidu, China’s google rival, saw its stock fall by 2.8% to $186 over the last five trading days as the technology stocks fell due to inflation jitters. In comparison, the broader S&P500 fell by 1.3% over the last five trading days. In the last few months the stock has witnessed a fall over conce…
April 30, 2021

Baidu Launches Robotaxi Service Outside Beijing. How ‘Fully Driverless’ Is It Vs. AutoX?

Baidu, the leading search engine in China, has launched a robotaxi service in Shougang Park - an industrial park on the outskirts of Beijing which will be a site for the 2023 winter Olympics. How does it compare with AutoX's offering and is it the first?
April 29, 2021

Report: Baidu to launch driverless ride-hailing service in Beijing

Baidu will operate in western Beijing’s Shougang Industrial Park beginning May 2 with its fleet of 10 driverless vehicles.
April 23, 2021

Baidu to Report First Quarter 2021 Financial Results on May 18, 2021

BEIJING, April 23, 2021 /PRNewswire/ -- Baidu, Inc. (Nasdaq: BIDU and HKEX: 9888), a leading AI company with strong Internet foundation, today announced that it will report its financial results for the first quarter ended March 31, 2021, before the U.S. market opens on May 18, 2021....
April 23, 2021

Baidu, Geely JV unit to invest $7.7b to enter China’s EV market

Jidu Auto, a joint venture between the two Chinese giants, plans to onboard between 2,500 and 3,000 staff as part of this effort.
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 Baidu Frequently Asked Questions

  • When was Baidu founded?

    Baidu was founded in 2000.

  • Who are Baidu key executives?

    Baidu's key executives are Robin Li, Herman Yu and Haifeng Wang.

  • How many employees does Baidu have?

    Baidu has 41,000 employees.

  • What is Baidu revenue?

    Latest Baidu annual revenue is ¥107.4 b.

  • What is Baidu revenue per employee?

    Latest Baidu revenue per employee is ¥2.6 m.

  • Who are Baidu competitors?

    Competitors of Baidu include NetEase, Shanghai Weaver Network Technology and 51job.

  • Where is Baidu headquarters?

    Baidu headquarters is located at Baidu Campus, 10 Shangdi 10th St, Haidian Qu, Beijing.

  • Where are Baidu offices?

    Baidu has offices in Beijing, Shanghai, Shenzhen Shi and Sunnyvale.

  • How many offices does Baidu have?

    Baidu has 7 offices.