OverviewSuggest Edit

Baidu (百度) is a technology company specializing in Internet-related services and products. It operates through two segments: Baidu Core and iQIYI. The Baidu Core segment primarily comprises search plus feed, including Baidu App; short video products; knowledge and information products, such as Baidu Knows, Baidu Wiki, and Baidu Post; as well as online marketing services. It also provides AI products, such as DuerOS (a voice assistant and smart devices), Baidu Cloud (AI solutions and cloud services), and Apollo (autonomous driving and smart transportation). iQIYI is an online video platform with a content library that includes licensed movies, television series, cartoons, variety shows, and other programs.

TypePublic
Founded2000
HQBeijing, CN
Websitebaidu.com
Employee Ratings4.1
Overall CultureA

Latest Updates

Employees (est.) (Feb 2021)37,779
Revenue (FY, 2019)¥107.4 B(+6%)
Share Price (Mar 2021)$295.6 (+5%)
Cybersecurity ratingFMore

Key People/Management at Baidu

Robin Li

Robin Li

Co-Founder, Chairman and Chief Executive Officer
Herman Yu

Herman Yu

Chief Financial Officer
Haifeng Wang

Haifeng Wang

Chief Technology Officer
Victor Liang

Victor Liang

Senior Vice President
Shanshan Cui

Shanshan Cui

Senior Vice President
Dou Shen

Dou Shen

Executive Vice President
Show more

Baidu Office Locations

Baidu has offices in Beijing, Shanghai, Shenzhen Shi and Sunnyvale
Beijing, CN (HQ)
Baidu Campus, 10 Shangdi 10th St, Haidian Qu
Beijing, CN
Baidu Technology Park Building No.1-No.5 No.10, Xi Bei Wang Dong Lu, Haidian Qu
Beijing, CN
No.17 Building, Zhongguancun Software Park, 8 Dongbeiwang West Road, Haidian Qu
Beijing, CN
POWER CREATIVE D, No, 1 Shangdi E Rd, Haidian Qu
Shanghai, CN
701, Na Xian Lu, Pudong Xinqu
Shenzhen Shi, CN
Baidu International Building,, Xue Fu Lu, Nanshan Qu
Show all (7)

Baidu Financials and Metrics

Baidu Revenue

Embed Graph
View revenue for all periods
Baidu's revenue was reported to be ¥107.41 b in FY, 2019 which is a 5% increase from the previous period.
CNY

Revenue (Q2, 2020)

26.0b

Gross profit (Q2, 2020)

12.9b

Gross profit margin (Q2, 2020), %

49.6%

Net income (Q2, 2020)

2.8b

EBIT (Q2, 2020)

3.6b

Market capitalization (1-Mar-2021)

100.8b

Closing stock price (1-Mar-2021)

295.6

Cash (30-Jun-2020)

20.3b

EV

157.6b
Baidu's current market capitalization is $100.8 b.
Annual
CNYFY, 2017FY, 2018FY, 2019

Revenue

84.8b102.3b107.4b

Revenue growth, %

20%21%5%

Cost of goods sold

43.1b51.7b62.9b

Gross profit

41.7b50.5b44.6b
Quarterly
CNYQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020

Revenue

20.9b26.0b28.2b24.1b26.3b28.1b22.5b26.0b

Cost of goods sold

9.9b12.0b14.2b14.8b16.1b16.4b14.7b13.1b

Gross profit

11.0b14.0b14.0b9.3b10.2b11.7b7.9b12.9b

Gross profit Margin, %

53%54%50%38%39%42%35%50%
Annual
CNYFY, 2017FY, 2018FY, 2019

Cash

11.1b27.6b33.4b

Accounts Receivable

4.6b6.0b7.4b

Current Assets

151.2b155.1b165.6b

PP&E

12.5b17.9b18.3b
Quarterly
CNYQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020

Cash

21.0b28.9b15.8b32.4b20.7b14.6b21.8b20.3b

Accounts Receivable

4.8b4.9b5.5b5.9b6.9b6.6b7.9b6.7b

Current Assets

166.8b178.0b140.0b157.9b155.3b154.8b165.3b172.0b

PP&E

13.7b14.6b16.2b19.7b19.3b19.0b17.2b16.9b
Annual
CNYFY, 2017FY, 2018FY, 2019

Net Income

18.3b22.6b(2.3b)

Depreciation and Amortization

11.7b16.2b19.2b

Accounts Payable

5.1b4.1b(1.7b)

Cash From Operating Activities

32.9b36.0b28.5b
Quarterly
CNYQ1, 2019Q2, 2019Q1, 2020Q2, 2020

Cash From Operating Activities

1.7b7.0b2.2b8.2b

Cash From Investing Activities

(4.6b)(10.5b)(12.7b)(7.7b)

Cash From Financing Activities

8.1b(8.4b)(1.4b)(1.4b)

Net Change in Cash

4.7b(11.6b)(11.7b)(893.0m)
CNYFY, 2017

Revenue/Employee

2.2m

Debt/Equity

0.4 x

Debt/Assets

0.2 x

Financial Leverage

2.1 x
Show all financial metrics

Baidu Operating Metrics

FY, 2017Q1, 2018Jun, 2018Q2, 2018Sep, 2018Q3, 2018Dec, 2018Q4, 2018FY, 2018Mar, 2019Jun, 2019Sep, 2019Dec, 2019Mar, 2020Jun, 2020

Active Online Marketing Customers

775 k475 k511 k522 k529 k856 k

Revenue per Online Marketing Customer

$14.37 k$5.80 k$6.20 k$6.30 k$5.80 k$13.90 k

Daily Active Users (Baidu App)

148 m151 m161 m174 m188 m189 m195 m222 m204 m

Daily Active Users (Haokan)

19 m22 m
Show all operating metrics

Baidu Acquisitions / Subsidiaries

Company NameDateDeal Size
YY.comNovember 16, 2020$3.60 b
KITT.AIJuly 05, 2017
XPerceptionApril 13, 2017
Raven TechFebruary 16, 2017
popInMay 01, 2015
AnquanbaoApril 16, 2015
Peixe UrbanoOctober 09, 2014
Beijing Huanxiang Zongheng Chinese LiteratureDecember 27, 2013
Blogfarki.comJuly 15, 2013$1.90 b
PPSMay 07, 2013
Show more

Baidu Revenue Breakdown

Embed Graph

Baidu revenue breakdown by business segment: 73.3% from Baidu Core and 26.7% from iQIYI

Human Capital Metrics

Embed Graph
Show all human capital metrics

Baidu Cybersecurity Score

Cybersecurity ratingPremium dataset

F

42/100

SecurityScorecard logo

Baidu Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

50-59

out of 100

CSRHub logo

Baidu Online and Social Media Presence

Embed Graph

Baidu Company Culture

  • Overall Culture

    A

    76/100

  • CEO Rating

    A+

    80/100

  • Compensation

    A

    78/100

  • Diversity

    A-

    76/100

Learn more on Comparably

Baidu News and Updates

Baidu and Huaneng Collaborate to Create an Intelligent Energy Future

BEIJING, March 1, 2021 /PRNewswire/ -- Baidu (NASDAQ: BIDU) and China Huaneng Group Co., Ltd. recently signed a memorandum of understanding (MoU) aimed at driving the intelligent transformation of the energy industry. As a leading AI company with a strong Internet foundation, Baidu will...

Baidu names ex-Fiat Chrysler exec as CEO of its new EV firm with Geely

Xia Yiping was the co-founder of bike-sharing startup Mobike, which was acquired by food delivery giant Meituan for US$2.7 billion in 2018.

Baidu records $4.6b revenue in Q4 boosted by cloud, AI platforms

The company's revenues were driven by its push into new AI businesses, including cloud services and autonomous car technology.

TikTok’s China twin Douyin has 550 million search users, takes on Baidu

The advance of short videos is reshaping how information is created, disseminated and consumed online. Snappy 15-second videos aren’t just for entertainment. On Chinese short-video apps Douyin and Kuaishou, people can get their daily dose of news, learn to cook, practice English, hunt for jobs, and …

Baidu Announces Fourth Quarter and Fiscal Year 2020 Results

BEIJING, Feb. 17, 2021 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU) ("Baidu" or the "Company"), a leading AI company with strong Internet foundation, today announced unaudited financial results[1] for the fourth quarter and fiscal year ended December 31, 2020. "Baidu ended 2020 on a solid...

Baidu ADRs 3% higher after Q4 revenue rises

Baidu Inc. American depositary receipts rose more than 2% in the extended session Wednesday after the China-based internet company reported adjusted profits above Wall Street expectations and sales that met forecasts. Baidu said it earned $794 million, or $2.31 a share, in the fourth quarter, compa…
Show more

Baidu Frequently Asked Questions

  • When was Baidu founded?

    Baidu was founded in 2000.

  • Who are Baidu key executives?

    Baidu's key executives are Robin Li, Herman Yu and Haifeng Wang.

  • How many employees does Baidu have?

    Baidu has 37,779 employees.

  • What is Baidu revenue?

    Latest Baidu annual revenue is ¥107.4 b.

  • What is Baidu revenue per employee?

    Latest Baidu revenue per employee is ¥2.8 m.

  • Who are Baidu competitors?

    Competitors of Baidu include NetEase, Shanghai Weaver Network Technology and 51job.

  • Where is Baidu headquarters?

    Baidu headquarters is located at Baidu Campus, 10 Shangdi 10th St, Haidian Qu, Beijing.

  • Where are Baidu offices?

    Baidu has offices in Beijing, Shanghai, Shenzhen Shi and Sunnyvale.

  • How many offices does Baidu have?

    Baidu has 7 offices.