OverviewSuggest Edit
Baidu is a website and search engine that provides individuals with many channels to connect to information and services. It operates through three segments: search services, transaction services and iQiyi. Search services are keyword-based marketing services targeted at and triggered by Internet users' search queries, which mainly include its pay-for-performance services and other online marketing services. Its transaction services include Baidu Nuomi, Baidu Takeout Delivery, Baidu Maps, Baidu Connect, Baidu Wallet and others. iQiyi is an online video platform with a content library that includes licensed movies, television series, cartoons, variety shows and other programs. The company uses the technology to refine its search algorithms, develop voice assistants, produce self-driving cars and build augmented reality tools that may soon have broader applications in marketing, tourism and healthcare.
| Type | Public | |
| Founded | 1999 | |
| HQ | Beijing, CN | Map |
| Website | baidu.com | |
| Employee Ratings | More |
Recent NewsAll News
- LvYue Group Completed Several Hundred Million Dollars in Series A and A+ Financing Led by Tencent, Sequoia China, Baidu Capital and Goldman Sachs
- China Market Update: Alibaba’s Hong Kong IPO, Baidu Earnings, Fentanyl Bust
- Thinking about trading options or stock in Apple, Baidu, JPMorgan Chase, Micron Technology, or Yum! Brands?
- Baidu beats third-quarter estimates fueled by video streaming growth; shares up
Key People/Management at Baidu
Herman Yu
CFO
Hailong Xiang
Senior Vice President
Baidu Office Locations
Baidu has offices in Beijing, Bellevue and Sunnyvale
Beijing, CN (HQ)
No. 58 North-West 4th Ring Road
Bellevue, US
10900 NE 8th St
Sunnyvale, US
1195 Bordeaux Dr
Baidu Financials and Metrics
Baidu Revenue
Baidu's revenue was reported to be ¥102.28 b in FY, 2018 which is a 20.6% increase from the previous period.
| CNY | |
|---|---|
Revenue (FY, 2018) | 102.3b |
Revenue growth (FY, 2017 - FY, 2018), % | 20.6% |
Gross profit (FY, 2018) | 50.5b |
Gross profit margin (FY, 2018), % | 49.4% |
Net income (FY, 2018) | 22.6b |
EBIT (FY, 2018) | 15.5b |
Market capitalization (15-Nov-2019) | 32.1b |
Closing stock price (15-Nov-2019) | 117.1 |
Cash (31-Dec-2018) | 27.6b |
EV | 69.4b |
Baidu's current market capitalization is $32.1 b.
| CNY | FY, 2016 | FY, 2017 | FY, 2018 |
|---|---|---|---|
Cash | 10.9b | 11.1b | 27.6b |
Accounts Receivable | 4.1b | 4.6b | 6.0b |
Current Assets | 99.8b | 151.2b | 155.1b |
PP&E | 11.3b | 12.5b | 17.9b |
| CNY | FY, 2016 | FY, 2017 | FY, 2018 |
|---|---|---|---|
Net Income | 11.6b | 18.3b | 22.6b |
Depreciation and Amortization | 8.3b | 11.7b | 16.2b |
Accounts Payable | 3.7b | 5.1b | 4.1b |
Cash From Operating Activities | 22.3b | 32.9b | 36.0b |
| CNY | Y, 2018 |
|---|---|
EV/EBIT | 4.5 x |
EV/CFO | 1.9 x |
Revenue/Employee | 2.2m |
Debt/Equity | 0.4 x |
Debt/Assets | 0.2 x |
Financial Leverage | 1.7 x |
Baidu Operating Metrics
| Q1, 2014 | Q2, 2014 | Q3, 2014 | Q4, 2014 | FY, 2014 | Q1, 2015 | Q2, 2015 | Q3, 2015 | Q4, 2015 | FY, 2015 | Q1, 2016 | Q2, 2016 | Q3, 2016 | Q4, 2016 | FY, 2016 | Q1, 2017 | Q2, 2017 | Q3, 2017 | Q4, 2017 | FY, 2017 | Q1, 2018 | Jun, 2018 | Q2, 2018 | Sep, 2018 | Q3, 2018 | Dec, 2018 | Q4, 2018 | FY, 2018 | Mar, 2019 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Active Online Marketing Customers | 446 k | 488 k | 516 k | 523 k | 813 k | 524 k | 590 k | 623 k | 555 k | 1.05 m | 587 k | 594 k | 524 k | 452 k | 982 k | 451 k | 470 k | 486 k | 460 k | 775 k | 475 k | 511 k | 522 k | 529 k | 856 k | ||||
Revenue per Online Marketing Customer | $3.36 k | $3.90 k | $4.22 k | $4.26 k | $9.57 k | $3.84 k | $4.42 k | $4.45 k | $4.79 k | $9.34 k | $3.94 k | $4.27 k | $4.69 k | $5.10 k | $9.41 k | $4.68 k | $5.53 k | $6.15 k | $6.80 k | $14.37 k | $5.80 k | $6.20 k | $6.30 k | $5.80 k | $13.90 k | ||||
Daily Active Users, Baidu App | 148 m | 151 m | 161 m | 174 m | |||||||||||||||||||||||||
Daily Active Users, Haokan | 19 m | 22 m |
Baidu Acquisitions / Subsidiaries
| Acquired Company | Date | Deal Size |
|---|---|---|
| KITT.AI | July 05, 2017 |
Baidu Revenue Breakdown
Baidu revenue breakdown by business segment: 75.8% from Baidu Core and 24.2% from iQIYI
Baidu Online and Social Media Presence
16.47k Twitter followers
Baidu has 16.47k Twitter Followers. The number of followers has increased 7.1% month over month and increased 9.9% quarter over quarter
Baidu's Trends
Twitter Engagement Stats for @baidu_inc
977
Tweets
152
Following
16.5k
Followers
31
Tweets last 30 days
311.5
Avg. likes per Tweet
100%
Tweets with engagement
Baidu News and Updates
November 15, 2019
LvYue Group Completed Several Hundred Million Dollars in Series A and A+ Financing Led by Tencent, Sequoia China, Baidu Capital and Goldman Sachs
BEIJING, Nov. 14, 2019 /PRNewswire/ -- On November 15 Beijing time, LvYue Group announced its several hundred million dollars Series A and A+ round financing led by Tencent, Sequoia China, Baidu Capital and Goldman Sachs, co-invested by Ocean Link, CITIC Trust, Oriza and CAISSA Travel....
November 07, 2019
China Market Update: Alibaba’s Hong Kong IPO, Baidu Earnings, Fentanyl Bust
Hong Kong and Asian equity markets ripped higher on the news that the US and China would incrementally remove tariffs should a Phase One deal be signed.
November 07, 2019
Thinking about trading options or stock in Apple, Baidu, JPMorgan Chase, Micron Technology, or Yum! Brands?
NEW YORK, Nov. 7, 2019 /PRNewswire/ -- InvestorsObserver issues critical PriceWatch Alerts for AAPL, BIDU, JPM, MU, and YUM. Click a link below then choose between in-depth options trade idea report or a stock score report. Options Report – Ideal trade ideas on up to seven different...
November 07, 2019
Baidu beats third-quarter estimates fueled by video streaming growth; shares up
Baidu Inc reported better-than-expected third-quarter profit and revenue as more people signed up with the company's video streaming platform iQIYI , sending the Chinese search engine company's shares up 5% after market.
November 07, 2019
Baidu shares jump 4% as video streaming helps results beat expectations
Baidu has looked to diversify its business beyond search, expanding to areas like video streaming. Those efforts are beginning to pay off.
November 06, 2019
Baidu results beat on strong video streaming growth, shares rise
Baidu Inc beat analysts' estimates for quarterly profit and revenue on Wednesday, helped by strong growth at its video streaming platform iQIYI, sending the Chinese search engine giant's shares up 5% after market.
Baidu Frequently Asked Questions
When was Baidu founded?
Baidu was founded in 1999.
Who are Baidu key executives?
Baidu's key executives are Herman Yu and Hailong Xiang.
How many employees does Baidu have?
Baidu has 45,887 employees.
What is Baidu revenue?
Latest Baidu annual revenue is ¥102.3 b.
What is Baidu revenue per employee?
Latest Baidu revenue per employee is ¥2.2 m.
Who are Baidu competitors?
Competitors of Baidu include Yandex, Ele.me and Meituan-Dianping.
Where is Baidu headquarters?
Baidu headquarters is located at No. 58 North-West 4th Ring Road, Beijing.
Where are Baidu offices?
Baidu has offices in Beijing, Bellevue and Sunnyvale.
How many offices does Baidu have?
Baidu has 3 offices.
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