OverviewSuggest Edit

Baidu is a website and search engine that provides individuals with many channels to connect to information and services. It operates through three segments: search services, transaction services and iQiyi. Search services are keyword-based marketing services targeted at and triggered by Internet users' search queries, which mainly include its pay-for-performance services and other online marketing services. Its transaction services include Baidu Nuomi, Baidu Takeout Delivery, Baidu Maps, Baidu Connect, Baidu Wallet and others. iQiyi is an online video platform with a content library that includes licensed movies, television series, cartoons, variety shows and other programs. The company uses the technology to refine its search algorithms, develop voice assistants, produce self-driving cars and build augmented reality tools that may soon have broader applications in marketing, tourism and healthcare.
HQBeijing, CN
Employee Ratings4.1

Latest Updates

Employees (est.) (Dec 2018)45,887(+17%)
Job Openings27
Revenue (FY, 2018)¥102.3 B(+21%)
Share Price (Nov 2019)$117.1

Key People/Management at Baidu

Herman Yu

Herman Yu

Hailong Xiang

Hailong Xiang

Senior Vice President
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Baidu Office Locations

Baidu has offices in Beijing, Bellevue and Sunnyvale
Beijing, CN (HQ)
No. 58 North-West 4th Ring Road
Bellevue, US
10900 NE 8th St
Sunnyvale, US
1195 Bordeaux Dr
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Baidu Financials and Metrics

Baidu Revenue

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Baidu's revenue was reported to be ¥102.28 b in FY, 2018 which is a 20.6% increase from the previous period.

Revenue (FY, 2018)


Revenue growth (FY, 2017 - FY, 2018), %


Gross profit (FY, 2018)


Gross profit margin (FY, 2018), %


Net income (FY, 2018)


EBIT (FY, 2018)


Market capitalization (15-Nov-2019)


Closing stock price (15-Nov-2019)


Cash (31-Dec-2018)



Baidu's current market capitalization is $32.1 b.
CNYFY, 2016FY, 2017FY, 2018



Revenue growth, %


Cost of goods sold


Gross profit

CNYFY, 2016FY, 2017FY, 2018



Accounts Receivable


Current Assets



CNYFY, 2016FY, 2017FY, 2018

Net Income


Depreciation and Amortization


Accounts Payable


Cash From Operating Activities

CNYY, 2018


4.5 x


1.9 x




0.4 x


0.2 x

Financial Leverage

1.7 x
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Baidu Operating Metrics

Q1, 2014Q2, 2014Q3, 2014Q4, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017FY, 2017Q1, 2018Jun, 2018Q2, 2018Sep, 2018Q3, 2018Dec, 2018Q4, 2018FY, 2018Mar, 2019

Active Online Marketing Customers

446 k488 k516 k523 k813 k524 k590 k623 k555 k1.05 m587 k594 k524 k452 k982 k451 k470 k486 k460 k775 k475 k511 k522 k529 k856 k

Revenue per Online Marketing Customer

$3.36 k$3.90 k$4.22 k$4.26 k$9.57 k$3.84 k$4.42 k$4.45 k$4.79 k$9.34 k$3.94 k$4.27 k$4.69 k$5.10 k$9.41 k$4.68 k$5.53 k$6.15 k$6.80 k$14.37 k$5.80 k$6.20 k$6.30 k$5.80 k$13.90 k

Daily Active Users, Baidu App

148 m151 m161 m174 m

Daily Active Users, Haokan

19 m22 m
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Baidu Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
KITT.AIJuly 05, 2017

Baidu Revenue Breakdown

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Baidu revenue breakdown by business segment: 75.8% from Baidu Core and 24.2% from iQIYI

Baidu Online and Social Media Presence

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Baidu News and Updates

LvYue Group Completed Several Hundred Million Dollars in Series A and A+ Financing Led by Tencent, Sequoia China, Baidu Capital and Goldman Sachs

BEIJING, Nov. 14, 2019 /PRNewswire/ -- On November 15 Beijing time, LvYue Group announced its several hundred million dollars Series A and A+ round financing led by Tencent, Sequoia China, Baidu Capital and Goldman Sachs, co-invested by Ocean Link, CITIC Trust, Oriza and CAISSA Travel....

China Market Update: Alibaba’s Hong Kong IPO, Baidu Earnings, Fentanyl Bust

Hong Kong and Asian equity markets ripped higher on the news that the US and China would incrementally remove tariffs should a Phase One deal be signed.

Thinking about trading options or stock in Apple, Baidu, JPMorgan Chase, Micron Technology, or Yum! Brands?

NEW YORK, Nov. 7, 2019 /PRNewswire/ -- InvestorsObserver issues critical PriceWatch Alerts for AAPL, BIDU, JPM, MU, and YUM. Click a link below then choose between in-depth options trade idea report or a stock score report. Options Report – Ideal trade ideas on up to seven different...

Baidu beats third-quarter estimates fueled by video streaming growth; shares up

Baidu Inc reported better-than-expected third-quarter profit and revenue as more people signed up with the company's video streaming platform iQIYI , sending the Chinese search engine company's shares up 5% after market.

Baidu shares jump 4% as video streaming helps results beat expectations

Baidu has looked to diversify its business beyond search, expanding to areas like video streaming. Those efforts are beginning to pay off.

Baidu results beat on strong video streaming growth, shares rise

Baidu Inc beat analysts' estimates for quarterly profit and revenue on Wednesday, helped by strong growth at its video streaming platform iQIYI, sending the Chinese search engine giant's shares up 5% after market.
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Baidu Frequently Asked Questions

  • When was Baidu founded?

    Baidu was founded in 1999.

  • Who are Baidu key executives?

    Baidu's key executives are Herman Yu and Hailong Xiang.

  • How many employees does Baidu have?

    Baidu has 45,887 employees.

  • What is Baidu revenue?

    Latest Baidu annual revenue is ¥102.3 b.

  • What is Baidu revenue per employee?

    Latest Baidu revenue per employee is ¥2.2 m.

  • Who are Baidu competitors?

    Competitors of Baidu include Yandex, Ele.me and Meituan-Dianping.

  • Where is Baidu headquarters?

    Baidu headquarters is located at No. 58 North-West 4th Ring Road, Beijing.

  • Where are Baidu offices?

    Baidu has offices in Beijing, Bellevue and Sunnyvale.

  • How many offices does Baidu have?

    Baidu has 3 offices.