OverviewSuggest Edit

Baidu (百度) is a technology company specializing in Internet-related services and products. It operates through two segments: Baidu Core and iQIYI. Baidu Core primarily comprises search plus feed, including Baidu App; short video products; knowledge and information products, such as Baidu Knows, Baidu Wiki, and Baidu Post; as well as online marketing services. Baidu Core also provides AI products, such as DuerOS (a voice assistant and smart devices), Baidu Cloud (AI solutions and cloud services), and Apollo (autonomous driving and smart transportation). iQIYI is an online video platform with a content library that includes licensed movies, television series, cartoons, variety shows, and other programs.

TypePublic
Founded2000
HQBeijing, CN
Websitebaidu.com
Employee Ratings4.2

Latest Updates

Employees (est.) (Dec 2019)37,779(-10%)
Job Openings10
Revenue (FY, 2019)¥107.4 B(+6%)
Share Price (Sept 2020)$123.8
Cybersecurity ratingFMore

Key People/Management at Baidu

Robin Li

Robin Li

Co-Founder, Chairman and Chief Executive Officer
Herman Yu

Herman Yu

CFO
Haifeng Wang

Haifeng Wang

Chief Technology Officer
Victor Liang

Victor Liang

Senior Vice President
Shanshan Cui

Shanshan Cui

Senior Vice President
Dou Shen

Dou Shen

Executive Vice President
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Baidu Office Locations

Baidu has offices in Beijing, Shanghai, Shenzhen Shi, Bellevue and in 1 other location
Beijing, CN (HQ)
Baidu Campus, 10 Shangdi 10th St, Haidian Qu
Beijing, CN
Baidu Technology Park Building No.1-No.5 No.10, Xi Bei Wang Dong Lu, Haidian Qu
Beijing, CN
D, No, 1 Shangdi E Rd, Haidian Qu
Beijing, CN
No. 17 Building, 8-37 Dongbeiwang W Rd, Haidian Qu
Shanghai, CN
701, Na Xian Lu, Pudong Xinqu
Shenzhen Shi, CN
Baidu International Building,, Xue Fu Lu, Nanshan Qu
Show all (8)

Baidu Financials and Metrics

Baidu Revenue

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Baidu's revenue was reported to be ¥107.41 b in FY, 2019 which is a 5% increase from the previous period.
CNY

Revenue (Q2, 2020)

26.0b

Gross profit (Q2, 2020)

12.9b

Gross profit margin (Q2, 2020), %

49.6%

Net income (Q2, 2020)

2.8b

EBIT (Q2, 2020)

3.6b

Market capitalization (25-Sept-2020)

42.7b

Closing stock price (25-Sept-2020)

123.8

Cash (30-Jun-2020)

20.3b

EV

99.5b
Baidu's current market capitalization is $42.7 b.
Annual
CNYFY, 2017FY, 2018FY, 2019

Revenue

84.8b102.3b107.4b

Revenue growth, %

20%21%5%

Cost of goods sold

43.1b51.7b62.9b

Gross profit

41.7b50.5b44.6b
Quarterly
CNYQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020

Revenue

20.9b26.0b28.2b24.1b26.3b28.1b22.5b26.0b

Cost of goods sold

9.9b12.0b14.2b14.8b16.1b16.4b14.7b13.1b

Gross profit

11.0b14.0b14.0b9.3b10.2b11.7b7.9b12.9b

Gross profit Margin, %

53%54%50%38%39%42%35%50%
Annual
CNYFY, 2017FY, 2018FY, 2019

Cash

11.1b27.6b33.4b

Accounts Receivable

4.6b6.0b7.4b

Current Assets

151.2b155.1b165.6b

PP&E

12.5b17.9b18.3b
Quarterly
CNYQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020

Cash

21.0b28.9b15.8b32.4b20.7b14.6b21.8b20.3b

Accounts Receivable

4.8b4.9b5.5b5.9b6.9b6.6b7.9b6.7b

Current Assets

166.8b178.0b140.0b157.9b155.3b154.8b165.3b172.0b

PP&E

13.7b14.6b16.2b19.7b19.3b19.0b17.2b16.9b
Annual
CNYFY, 2017FY, 2018FY, 2019

Net Income

18.3b22.6b(2.3b)

Depreciation and Amortization

11.7b16.2b19.2b

Accounts Payable

5.1b4.1b(1.7b)

Cash From Operating Activities

32.9b36.0b28.5b
Quarterly
CNYQ1, 2019Q2, 2019Q1, 2020Q2, 2020

Cash From Operating Activities

1.7b7.0b2.2b8.2b

Cash From Investing Activities

(4.6b)(10.5b)(12.7b)(7.7b)

Cash From Financing Activities

8.1b(8.4b)(1.4b)(1.4b)

Net Change in Cash

4.7b(11.6b)(11.7b)(893.0m)
CNYFY, 2017

EV/EBIT

7.3 x

EV/CFO

3.5 x

Revenue/Employee

2.2m

Debt/Equity

0.4 x

Debt/Assets

0.2 x

Financial Leverage

2.1 x

P/E Ratio

0.4
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Baidu Operating Metrics

FY, 2017Q1, 2018Jun, 2018Q2, 2018Sep, 2018Q3, 2018Dec, 2018Q4, 2018FY, 2018Mar, 2019Jun, 2019Sep, 2019Dec, 2019Mar, 2020Jun, 2020

Active Online Marketing Customers

775 k475 k511 k522 k529 k856 k

Revenue per Online Marketing Customer

$14.37 k$5.80 k$6.20 k$6.30 k$5.80 k$13.90 k

Daily Active Users (Baidu App)

148 m151 m161 m174 m188 m189 m195 m222 m204 m

Daily Active Users (Haokan)

19 m22 m
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Baidu Acquisitions / Subsidiaries

Company NameDateDeal Size
KITT.AIJuly 05, 2017
XPerceptionApril 13, 2017
Raven TechFebruary 16, 2017
popInMay 01, 2015
AnquanbaoApril 16, 2015
Peixe UrbanoOctober 09, 2014
Beijing Huanxiang Zongheng Chinese LiteratureDecember 27, 2013
Blogfarki.comJuly 15, 2013$1.90 b
PPSMay 07, 2013
TrustGoFebruary 13, 2013$30 m
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Baidu Cybersecurity Score

Cybersecurity ratingPremium dataset

F

47/100

SecurityScorecard logo

Baidu Revenue Breakdown

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Baidu revenue breakdown by business segment: 73.3% from Baidu Core and 26.7% from iQIYI

Human Capital Metrics

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Baidu Online and Social Media Presence

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Baidu News and Updates

China’s Baidu Wants To Be An Autonomous Vehicle Powerhouse

Baidu wants to one up Google on its AI powered car platform called Apollo.

Baidu, Inc. Investors: Portnoy Law Advises Last Days to Participate Actively in the Class Action Lawsuit

Investors with losses are encouraged to contact the firm before October 19, 2020; click here to submit trade information

Baidu debuts updated AI framework and voice platform, wireless earbuds

During a virtual keynote to kick off its Baidu World 2020 conference, Baidu announced updates across its AI product portfolio, including new earbuds.

ROSEN, A TOP RANKED FIRM, Reminds Baidu, Inc. Investors of the Important October 19 Deadline in Securities Class Action First Filed by the Firm – BIDU

NEW YORK, Sept. 14, 2020 (GLOBE NEWSWIRE) -- Rosen Law Firm, a global investor rights law firm, reminds purchasers and those who otherwise acquired the securities of Baidu, Inc. (NASDAQ: BIDU) between April 8, 2016 and August 13, 2020, inclusive (the “Class Period”), of the important October 19, 2…

China's Baidu is in talks to raise up to $2 billion to launch a stand-alone biotech company

The internet search giant is in discussions with investors to raise up to $2 billion over three years for a new biotech firm, a person close to the matter told CNBC.

India Bans 118  China Apps Including PUBG, Alipay and Baidu Search

India Bans 118  China Apps Including PUBG, Alipay and Baidu Search
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Baidu Frequently Asked Questions

  • When was Baidu founded?

    Baidu was founded in 2000.

  • Who are Baidu key executives?

    Baidu's key executives are Robin Li, Herman Yu and Haifeng Wang.

  • How many employees does Baidu have?

    Baidu has 37,779 employees.

  • What is Baidu revenue?

    Latest Baidu annual revenue is ¥107.4 b.

  • What is Baidu revenue per employee?

    Latest Baidu revenue per employee is ¥2.8 m.

  • Who are Baidu competitors?

    Competitors of Baidu include 51job, ByteDance and Sohu.com.

  • Where is Baidu headquarters?

    Baidu headquarters is located at Baidu Campus, 10 Shangdi 10th St, Haidian Qu, Beijing.

  • Where are Baidu offices?

    Baidu has offices in Beijing, Shanghai, Shenzhen Shi, Bellevue and in 1 other location.

  • How many offices does Baidu have?

    Baidu has 8 offices.