Back to the Roots

Back to the Roots is an Oakland, California based company founded in 2009 by two UC Berkeley seniors who gave up corporate jobs to become urban mushroom farmers. Our first product was a mushroom kit that allowed anyone to grow fresh mushrooms right out of a little brown box in just ten days. Today, we offer a variety "ready-to-grow" and "ready-to-eat" products which are sold in thousands of locations including Whole Foods, Costco, Nordstrom, The Home Depot, Target, World Market, Petco, Loblaw, Wegman's, Fresh Market, Safeway, Kroger, Urban Outfitters, Sam's Club, Crate & Barrel and many other fine retail locations nationwide. Back to the Roots was a Martha Stewart American Made Awards winner and named as one of Forbes 25 Most Innovative Consumer Brands in 2013.
Company Growth (employees)
Oakland, US
Size (employees)
42 (est)-12%
Back to the Roots was founded in 2009 and is headquartered in Oakland, US

Back to the Roots Office Locations

Back to the Roots has an office in Oakland
Oakland, US (HQ)
424 2nd St

Back to the Roots Data and Metrics

Summary Metrics

Founding Date


Total Funding

$17 m

Latest funding size

$10 m

Time since last funding

about 1 year


Back to the Roots's latest funding round in June 2016 was reported to be $10 m. In total, Back to the Roots has raised $17 m

Traffic Overview of Back to the Roots

Back to the Roots Online and Social Media Presence

Back to the Roots News and Updates

Call of Duty: WWII’s story will show the honest side of heroism

Believe it or not, Call of Duty isn’t all about shooting and cool graphics. Sledgehammer Games is trying to ensure that its newly revealed Call of Duty: WWII has a compelling story. That’s why the return to the roots of Call of Duty in the Second World War is such a big deal. It has […]

Microsoft’s Windows 10 Creators Update will launch April 11

 After months of teasing, Microsoft is finally ready to ship the Windows 10 Creators Update, the next major iteration of its desktop operating system, to its users. The free update will start rolling out globally on April 11. This process usually takes a few weeks, but users will also be able to for…

Stayzilla, India’s Airbnb for homestays, closes its service

 Stayzilla, an Airbnb for homestays in India, is closing down its service. The company was founded six years ago and had raised $34 million from investors, including a $20 million Series B in 2015. Now is the time to pause and “reboot” however, CEO and co-founder Yogendra Vasupal explained in a blog…

Inaugural Speech Dims G.O.P. Hopes for a More Conservative Trump Agenda

The new president challenged establishment views on domestic, fiscal and foreign affairs, setting up a clash over Republicans’ long-held identity.

Future of Food: 10 Consumer, Tech, And Investor Trends Shaping CPG Food & Beverage In 2017

Big food companies faced a variety of challenges in 2016, as smaller companies gained market share, consumers sought out healthy options, and direct-to-consumer distribution models — including Amazon’s new private-label food and beverage brands — moved onto the scene. At the same … Continued

22 ideas for the foodie on your holiday gift list

Whether you’re staying at home, or close to it, this year or traveling far afield, it can be fun to do your gift shopping locally. So this year we’ve curated our gift guide with our home state in mind, picking up a few things — olive oils and jams, chocolates and earthenware pots — that have bee…
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Back to the Roots Company Life and Culture

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