Attractive.ai is a company that provides a bot intended to automatically analyze and report on the UX of websites and digital products. Its virtual assistant, Poe, simulates a human user and analyses aspects of the online experience, including navigation, engagement, language, layout, and accessibility (including, but not limited to all the WCAG technical recommendations). The analysis includes screenshots of problem areas and suggestions of ways to improve the UX. The bot also sends alerts about performance lags and broken user paths.