Welcome to ASAP54, the revolutionary new way to discover and shop fashion online. Want to know what your friends and style muses are searching & discovering in real time? You can personalise your own social feed by following other ASAPERS to tailor your daily fix of fashion inspiration. ASAP54 is the first ever app to combine a social fashion community with the latest visual recognition technology, to instantly connect you with that must-have item that you are hunting for. If you still can't find that object of your desire, the app also offers a unique team of in-house stylists, that at the tap of a button, will report back to you with a further five lust-worthy suggestions from high-end to high-street, all within 24 hours. Story so far ASAP54 is a London-based start-up founded in April 2013 by São Paulo born and raised, Daniela Cecilio. The idea was born out of her frustration when words weren't enough to describe what she was searching for online. "I was also looking for a simple way to be connected to what my friends and muses were coveting. I loved the idea of a sneaky peak into other peoples fashion searches that I can turn to for inspiration. Then I had the idea, which transformed my passion for finding and discovering unique items into a business and ASAP54 came to life."
Company Growth (employees)
London, GB
Size (employees)
21 (est)
Website was founded in 2013 and is headquartered in London, GB

Key People at

Daniela Cecilio

Daniela Cecilio

CEO & Founder Office Locations has an office in London
London, GB (HQ)
2 Leman St Data and Metrics

Summary Metrics

Founding Date


Total Funding

$3.8 m

Latest funding size

$3.8 m

Time since last funding

over 3 years

Investors's latest funding round in February 2014 was reported to be $3.8 m. In total, has raised $3.8 m Financial Metrics's revenue was reported to be £75.5 k in FY, 2015 which is a 16355% increase from the previous period.

Revenue (FY, 2015)

75.5 k

Revenue growth (FY, 2014 - FY, 2015), %


Net income (FY, 2015)

(1.3 m)

Cash (31-Dec-2015)

96.6 k
GBPFY, 2014FY, 2015


45975.5 k

Revenue growth, %


Pre tax profit

(684.5 k)(1.3 m)

Net Income

(684.5 k)(1.3 m)
GBPFY, 2014FY, 2015


92.5 k96.6 k

Accounts Receivable


Current Assets

93.1 k127.1 k


528.6 k523.1 k

Total Assets

621.7 k650.3 k

Accounts Payable

9.8 k43.6 k

Current Liabilities

38 k56.3 k

Total Liabilities

1.4 m2.8 m

Retained Earnings

(684.5 k)(1.3 m)

Total Equity

(770.4 k)(2.1 m)

Financial Leverage

-0.8 x-0.3 x
GBPFY, 2014FY, 2015

Cash From Operating Activities

(1.2 m)(820.2 k)

Cash From Financing Activities

1.2 m1.3 m
GBPY, 2015


3.1 k

Financial Leverage

-0.3 x

Traffic Overview of Online and Social Media Presence Company Life and Culture

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