Argon Transform (also known as Whyre) is a technology company offering a dual-camera augmented reality (AR) attachment aiming to make motorcycle helmets smart and interactive. Its product's features include an HD see-through AR heads up display (HUD), a low-latency rear camera feed, popup caller-ID to answer/reject phone calls, and the ability to access, select, and play music. The company also delivers a Bluetooth handlebar controller that provides riders with one-touch wireless control while riding.