APSU was established in 2011 following a merger between Apex Computers International Ltd (formed in 1989), an IBM mid-market infrastructure business, and AssurIT (formed in 1996), an IBM managed-services company. Already a technology pioneer delivering cloud-based services into the IBM mid-range market before any other company, APSU’s service portfolio has grown to include technical consultancy, procurement, managed services, in-store and on-line retail solutions, cloud hosting and physical co-location. The merged company was quickly recognised by IBM as a strategic partner. APSU now sits on IBM’s Worldwide Cloud Advisory Council and is the UK’s only representative on IBM’s Global Business Partner Advisory Council. It is also the most highly accredited IBM business partner in Europe and became IBM’s first partner to secure MSP accreditation for their Managed Services Partner program in the UK.
Company Growth (employees)
South Cerney, GB
Size (employees)
56 (est)+8%
APSU was founded in 1989 and is headquartered in South Cerney, GB

APSU Office Locations

APSU has an office in South Cerney

APSU Metrics

Summary Metrics

Founding Date


Total Funding

$11.2 m

Latest funding size

$11.2 m

Time since last funding

over 2 years


APSU's latest funding round in October 2014 was reported to be $11.2 m. In total, APSU has raised $11.2 m

APSU Financial Metrics

Revenue (2014)

£16.7 m

Revenue growth (2013-14), %


Gross profit

£6.9 m

Gross profit margin (2014), %

APSU's revenue was reported to be £16.7 m in FY, 2014 which is a 17% decrease from the previous period.
FY, 2013FY, 2014


£20.2 m£16.7 m

Revenue growth, %


Cost of goods sold

£13.5 m£9.8 m

Gross profit

£6.7 m£6.9 m

Gross profit Margin, %


Operating expense total

£6.7 m£6.1 m

APSU Online Presence

APSU Company Life

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