APSU was established in 2011 following a merger between Apex Computers International Ltd (formed in 1989), an IBM mid-market infrastructure business, and AssurIT (formed in 1996), an IBM managed-services company. Already a technology pioneer delivering cloud-based services into the IBM mid-range market before any other company, APSU’s service portfolio has grown to include technical consultancy, procurement, managed services, in-store and on-line retail solutions, cloud hosting and physical co-location. The merged company was quickly recognised by IBM as a strategic partner. APSU now sits on IBM’s Worldwide Cloud Advisory Council and is the UK’s only representative on IBM’s Global Business Partner Advisory Council. It is also the most highly accredited IBM business partner in Europe and became IBM’s first partner to secure MSP accreditation for their Managed Services Partner program in the UK.
Company Growth (employees)
South Cerney, GB
Size (employees)
41 (est)-4%
APSU was founded in 1989 and is headquartered in South Cerney, GB

APSU Office Locations

APSU has an office in South Cerney
Show all (1)

APSU Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$11.2 m

Latest funding size

$11.2 m

Time since last funding

over 3 years


APSU's latest funding round in October 2014 was reported to be $11.2 m. In total, APSU has raised $11.2 m

APSU Financials

APSU's revenue was reported to be £13.2 m in FY, 2015 which is a 21% decrease from the previous period.

Net income (FY, 2016)

(7 m)

EBITDA (FY, 2016)

(5.9 m)

EBIT (FY, 2016)

(5.9 m)

Cash (31-Dec-2016)

GBPFY, 2013FY, 2014FY, 2015FY, 2016


20.2 m16.7 m13.2 m

Revenue growth, %


Cost of goods sold

13.5 m9.8 m7.7 m

Gross profit

6.7 m6.9 m5.5 m
GBPFY, 2015FY, 2016


2.8 m269

Accounts Receivable

4.1 m

Current Assets

8.4 m286


2.6 m
    GBPFY, 2015FY, 2016

    Net Income

    (589.2 k)(7 m)

    Cash From Operating Activities

    (309.6 k)

    Cash From Financing Activities

    6.2 m

    Net Change in Cash

    2.6 m
      Y, 2016

      Financial Leverage

      1.1 x
      Show all financial metrics

      APSU's Web-traffic and Trends

      APSU Online and Social Media Presence

      APSU Company Life and Culture

      You may also be interested in