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Appodeal is the only comprehensive solution for mobile app monetization. In a mobile ad industry built unfairly in favor of advertisers, Appodeal brings the power back to mobile app publishers. The monetization solution empowers publishers to maximize their revenue by engaging the entire ad ecosystem in real-time competition for every ad impression. Ad networks compete against each other in real-time for publisher ad inventory in the Appodeal’s marketplace. The platform is a large auction house, accompanied by a mediation layer, which exposes publisher inventory to all available buyers on the market. This process is accomplished through relationships with every major ad network, RTB exchange, and DSP. 
HQSan Francisco, US
Employee Ratings4.9

Latest Updates

Employees (est.) (Jun 2019)120(+20%)

Key People/Management at Appodeal

Pavel Golubev

Pavel Golubev

CEO and Founder
Andrew Fliak

Andrew Fliak

Natalie Portier

Natalie Portier

Anna Baidachnaya

Anna Baidachnaya

Head of Europe
Stepan Soloviev

Stepan Soloviev

CEO of Corona Labs
Dmitriy Usakov

Dmitriy Usakov

Chief of Client SDK
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Appodeal Office Locations

Appodeal has offices in San Francisco and Moskva
San Francisco, US (HQ)
350 Alabama St APT 10, San Francisco
Moskva, RU
5с4 Nizhniy Susalnyy per.
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Appodeal Financials and Metrics

Summary Metrics

Founding Date


Appodeal total Funding

$3.3 m

Appodeal latest funding size

$3.10 m

Time since last funding

4 years ago
Appodeal's latest funding round in June 2015 was reported to be $3.1 m. In total, Appodeal has raised $3.3 m
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Appodeal Online and Social Media Presence

Embed Graph

Appodeal News and Updates

Epic Games acquires digital humans tool maker 3Lateral, cuts ad deal with Appodeal

Fortnite maker Epic Games has acquired 3Lateral, which makes tools for the easier creation of digital humans. Epic also cut an ad deal with Appodeal.

Appodeal raises $8 million for transparent mobile ad monetization

Appodeal has raised $8 million for its ad monetization platform. The San Francisco company was formed to provide independent ad mediation, or figuring out what ad to run in order to maximize monetization when an app needs to show an ad. And it exists as a transparent alternative to the industry gian…

You can now bump up your bids for mobile app ads in real time

EXCLUSIVE: The competition among mobile advertisers is heating up, and adtech companies are creating new kinds of ads to take advantage of it. One of the ideas being borrowed from desktop advertising is in-app header bidding, which is a way to get multiple ad networks to bid in real time to be the p…

Appodeal Blogs

How to Choose the Right Ad Monetization Partner?

There are many questions you need to answer in order to get the most from your mobile ad monetization. And we are ready to answer them.

Turning Data Into Actionable Insights with DataCore

How do you work with extensive and complex business intelligence data without losing control and sight of the vital metrics? Taking advantage of your app’s analytics and extracting the profitable insights to your immediate benefit is not an easy feat.

Q&A with Liftoff: a Top Performing Programmatic DSP

Now that header bidding finally made its way into mobile in-app advertising, mobile DSPs (demand-side platforms) are getting new opportunities to compete fairly with ad networks for ad inventory. One of the DSPs that is performing very well in this new in-app header bidding era is Liftoff. Read on a…

Appodeal Adds app-ads.txt to Strengthen Fraud Protection

The widespread adoption of ads.txt file across web platforms paved the way for app-ads.txt to finally enter the world of in-app mobile ads. This simple text file is quite easy to apply and quite effective in fighting fraud and spoofing.

Core5: “We Are Not Afraid to Kill Projects, It’s the Only Way to Survive in Highly Competitive Market”

Ex-Director of Global Advertising at Wargaming and Co-Founder of Core5 Pavel Lando shares his vision on setting benchmarks for mobile products and developing competitive UA, engagement, and monetization strategies for mobile games.

Ad Revenue Attribution: How to Take Advantage of Tracking Impression-Level Data

If you want to understand what your ad revenue is composed of on an impression level and predict LTV as accurately as possible, you need to use a sophisticated Ad Revenue attribution tool in alignment with your app growth strategies to make it happen.
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Appodeal Frequently Asked Questions

  • When was Appodeal founded?

    Appodeal was founded in 2015.

  • Who are Appodeal key executives?

    Appodeal's key executives are Pavel Golubev, Andrew Fliak and Natalie Portier.

  • How many employees does Appodeal have?

    Appodeal has 120 employees.

  • Who are Appodeal competitors?

    Competitors of Appodeal include Appmediation, C3PA Network and Propeller Ads.

  • Where is Appodeal headquarters?

    Appodeal headquarters is located at 350 Alabama St APT 10, San Francisco, San Francisco.

  • Where are Appodeal offices?

    Appodeal has offices in San Francisco and Moskva.

  • How many offices does Appodeal have?

    Appodeal has 2 offices.