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Appodeal is the only comprehensive solution for mobile app monetization. In a mobile ad industry built unfairly in favor of advertisers, Appodeal brings the power back to mobile app publishers. The monetization solution empowers publishers to maximize their revenue by engaging the entire ad ecosystem in real-time competition for every ad impression. Ad networks compete against each other in real-time for publisher ad inventory in the Appodeal’s marketplace. The platform is a large auction house, accompanied by a mediation layer, which exposes publisher inventory to all available buyers on the market. This process is accomplished through relationships with every major ad network, RTB exchange, and DSP. 
HQSan Francisco, US
Employee Ratings4.9

Latest Updates

Employees (est.) (Apr 2019)100

Key People/Management at Appodeal

Pavel Golubev

Pavel Golubev

CEO and Founder
Andrew Fliak

Andrew Fliak

Natalie Portier

Natalie Portier

Anna Baidachnaya

Anna Baidachnaya

Head of Europe
Stepan Soloviev

Stepan Soloviev

CEO of Corona Labs
Dmitriy Usakov

Dmitriy Usakov

Chief of Client SDK
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Appodeal Office Locations

Appodeal has offices in San Francisco and Moskva
San Francisco, US (HQ)
350 Alabama St APT 10, San Francisco
Moskva, RU
5с4 Nizhniy Susalnyy per.
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Appodeal Financials and Metrics

Summary Metrics

Founding Date


Appodeal total Funding

$3.3 m

Appodeal latest funding size

$3.10 m

Time since last funding

4 years ago
Appodeal's latest funding round in June 2015 was reported to be $3.1 m. In total, Appodeal has raised $3.3 m
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Appodeal Online and Social Media Presence

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Appodeal News and Updates

Epic Games acquires digital humans tool maker 3Lateral, cuts ad deal with Appodeal

Fortnite maker Epic Games has acquired 3Lateral, which makes tools for the easier creation of digital humans. Epic also cut an ad deal with Appodeal.

Appodeal raises $8 million for transparent mobile ad monetization

Appodeal has raised $8 million for its ad monetization platform. The San Francisco company was formed to provide independent ad mediation, or figuring out what ad to run in order to maximize monetization when an app needs to show an ad. And it exists as a transparent alternative to the industry gian…

You can now bump up your bids for mobile app ads in real time

EXCLUSIVE: The competition among mobile advertisers is heating up, and adtech companies are creating new kinds of ads to take advantage of it. One of the ideas being borrowed from desktop advertising is in-app header bidding, which is a way to get multiple ad networks to bid in real time to be the p…

Appodeal Blogs

Meet Stack: Our New Umbrella Brand and End-to-End Solution

We’re excited to introduce Stack, a new end-to-end solution by Appodeal aimed at scaling winning apps. With Stack, we put publishers first by clearing the way for direct collaboration with advertisers.

Essential Metrics for Mobile Ad Revenue Success

Today we look at monetizing your mobile app through in-app ads as a given. Yet rapid market growth and resulting frequent changes keep mobile publishers on their toes. So in order to keep up, it’s necessary to learn working with metrics in the most efficient way to ensure revenue success.

Appodeal and Epic Games Help Mobile Game Developers Scale In-Game Ad Monetization

New Appodeal plugin is available for free on the Unreal Engine 4 marketplace

Appodeal and Epic Games Collaborate to Help Mobile Game Developers Scale In-Game Ad Monetization

Appodeal and Epic Games collaborate to help mobile game developers scale in-game ad monetization

Looking back at 2018: How we continue to put mobile app publishers first

A year ago we defined and refined our core values to guide everything we do to put publishers first. Now that 2019 is here, let’s take a look back at 2018 and see how we did!

The Corona 2D Game Engine is Going Open Source in 2019

After more than nine years of developing and evolving the Corona game engine, Corona Labs is releasing its technology to open source. It’s a move we’ve been planning for a few years now, with the goal of making the engine development process more transparent, and to empower the
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Appodeal Frequently Asked Questions

  • When was Appodeal founded?

    Appodeal was founded in 2015.

  • Who are Appodeal key executives?

    Appodeal's key executives are Pavel Golubev, Andrew Fliak and Natalie Portier.

  • How many employees does Appodeal have?

    Appodeal has 100 employees.

  • Who are Appodeal competitors?

    Competitors of Appodeal include Appmediation, Skydeo and Affinity.

  • Where is Appodeal headquarters?

    Appodeal headquarters is located at 350 Alabama St APT 10, San Francisco, San Francisco.

  • Where are Appodeal offices?

    Appodeal has offices in San Francisco and Moskva.

  • How many offices does Appodeal have?

    Appodeal has 2 offices.