OverviewSuggest Edit

AppLovin is a mobile marketing platform that helps the world's largest brands reach over two billion consumers globally with relevant content. The platform provides marketing automation that allows brands to acquire new consumers on mobile apps.

TypePrivate
Founded2012
HQPalo Alto, US
Websiteapplovin.com
Employee Ratings4.8

Latest Updates

Employees (est.) (Jun 2020)289(+3%)
Job Openings24
Cybersecurity ratingAMore

Key People/Management at AppLovin

Adam

Adam

CEO & Cofounder, CEO
John

John

CTO, CTO & Cofounder
Andrew

Andrew

Vice President of Product, VP, Product & Cofounder
Katie

Katie

CMO, Chief Marketing Officer
Maggie

Maggie

CFO
Nori

Nori

Country Manager, Japan
Show more

AppLovin Office Locations

AppLovin has offices in Palo Alto, San Francisco, Toronto, Beijing and in 4 other locations
Palo Alto, US (HQ)
849 High St
San Francisco, US
640 2nd St, San Francisco
Toronto, CA
348 A Queen St W
Beijing, CN
11F, 21112-21115, Galaxy Soho B, Dongcheng Qu Beijing
Berlin, DE
Brunnenstraße 11a
Dublin, IE
145 Pearse St
Show all (9)

AppLovin Financials and Metrics

Summary Metrics

Founding Date

2012

AppLovin total Funding

$1.4 b

AppLovin latest funding size

$400 m

Time since last funding

2 years ago

AppLovin investors

AppLovin's latest funding round in August 2018 was reported to be $400 m. In total, AppLovin has raised $1.4 b. AppLovin's latest valuation is reported to be $2 b.
View all funding rounds

AppLovin Revenue

Market valuation

2.0b
Show all financial metrics

AppLovin Operating Metrics

AppLovin's Daily Active Users was reported to be 300 m in Jul, 2018.
Jul, 2018

Daily Active Users

300 m

Downloads

1 b
Show all operating metrics

AppLovin Acquisitions / Subsidiaries

Company NameDateDeal Size
Machine ZoneMay 14, 2020
SafeDKJuly 09, 2019

AppLovin Cybersecurity Score

Cybersecurity ratingPremium dataset

A

91/100

SecurityScorecard logo

AppLovin Online and Social Media Presence

Embed Graph

AppLovin News and Updates

Mobile gaming company AppLovin hires Morgan Stanley to lead IPO

AppLovin has been profitable since it was founded in 2012 as a mobile games advertising platform. It expects to generate roughly $1.5 billion in revenue for 2020, according to a source who told Reuters about the company's finances.

KKR-backed AppLovin beefs up C-suite with three new appointments

Palo Alto, California-based AppLovin, a mobile games company, has named Herald Chen as president and chief financial officer. Chen was most recently head of technology, media and telecom in the Americas at KKR. The company has also named Scott Shipman as chief legal officer and Elena Arutunian as ch…

Mobile marketing firm AppLovin invests in game studios

AppLovin Corp, the U.S. mobile marketing firm backed by private equity firm KKR & Co Inc, said on Thursday it has invested in several gaming studios, as it adds to its library of games ahead of a potential initial public offering.

Could Being a Parent Actually Increase Business Productivity? The AppLovin CEO Thinks So

AppLovin CEO Adam Foroughi shares his productivity best practices and secrets for hiring and retaining the best tech talent.

KKR-backed AppLovin buys SafeDK

AppLovin, which is backed by KKR, has acquired SafeDK, a a software development kit management platform. No financial terms were disclosed.

AppLovin acquires SafeDK to improve brand safety

Mobile marketing company AppLovin is announcing that it has acquired SafeDK. While AppLovin started out as a mobile ad business, it now bills itself as “a comprehensive mobile gaming platform,” offering tools for game developers around user acquisition, monetization, analytics and (through Lion Stud…
Show more

AppLovin Blogs

PGC Recap: Hybrid Approach Improves ARPDAU for Studios & ‘If You Want to Earn More Money with Less Work, Definitely Consider MAX!’

Highlights: What a hybrid monetization approach is and why it works  In-app-bidding saved developers time  How studios can better leverage A/B testing AppLovin recently attended the Pocket Gamer Connects Digital Helsinki and led a panel discussion about hybrid monetization and how in-app bidding pro…

PeopleFun Uses SparkLabs Creatives to Improve Confidence About Game Prototyping

Highlights:  PeopleFun wanted to create a standardized process for gauging the potential marketability of game concepts This would allow PeopleFun to be more confident that a concept is marketable before investing resources into further development Their partnership with SparkLabs proved to be a suc…

What are Match 3 Games?

If you’re good at identifying patterns of the same kind of tile on a chaotic board chances are, you’re skilled at match 3 games.  Match 3 games are also known as puzzle games where the player needs to match tiles to make them disappear, based on the game’s rules.  How to play match 3 games […] The p…

What is Wordscapes?

Word nerds, you may have heard about or played Wordscapes (iOS | Android), which has over 85 million downloads, and players worldwide.  Wordscapes is a game created by PeopleFun, the world’s most popular developers of casual mobile word games. They also make Wordstacks (iOS | Android), Word Chums (i…

Lion Studios Webinar Recap: 3 Key Takeaways From Our Epic Failures

“If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.”—Martin Luther King, Jr. When the team at Lion Studios recently brainstormed for our very first webinar topic, we thought about how we got to where we are […] Th…

How Developers in the Hyper-Casual Genre Stay Competitive & What Your Studio Can Do to Keep Up

We break down this topic in an in-depth Q&A session with Lion Studios Global Director of Business Development, Chris Lefebvre. It seems like just yesterday when we posted this blog about the evolution of hyper-casual games and what it means for the industry. Within the last few months, we’ve not…
Show more

AppLovin Frequently Asked Questions

  • When was AppLovin founded?

    AppLovin was founded in 2012.

  • Who are AppLovin key executives?

    AppLovin's key executives are Adam, John and Andrew.

  • How many employees does AppLovin have?

    AppLovin has 289 employees.

  • Who are AppLovin competitors?

    Competitors of AppLovin include MobileFuse, Fiksu and Vivoom.

  • Where is AppLovin headquarters?

    AppLovin headquarters is located at 849 High St, Palo Alto.

  • Where are AppLovin offices?

    AppLovin has offices in Palo Alto, San Francisco, Toronto, Beijing and in 4 other locations.

  • How many offices does AppLovin have?

    AppLovin has 9 offices.