OverviewSuggest Edit

AppLovin is a company developing platforms for mobile app developers to enhance the marketing and monetization of their apps. It helps automate and manage user acquisition investments for business clients and optimize purchases of app ad inventory.

TypePublic
Founded2012
HQPalo Alto, CA, US
Websiteapplovin.com
Employee Ratings4.6
Overall CultureB+

Latest Updates

Employees (est.) (Dec 2020)902
Job Openings110
Revenue (FY, 2020)$1.5 B(+46%)
Share Price (Sept 2021)$71.1(+5%)
Cybersecurity ratingBMore

Key People/Management at AppLovin

Adam Foroughi

Adam Foroughi

CEO & Co-Founder
Katie

Katie

Chief Marketing Officer
Herald Chen

Herald Chen

President and Chief Financial Officer
Elena Arutunian

Elena Arutunian

Chief Accounting Officer
Victoria Valenzuela

Victoria Valenzuela

Chief Legal Officer and Corporate Secretary
Craig Billings

Craig Billings

Director
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AppLovin Office Locations

AppLovin has an office in Palo Alto
Palo Alto, CA, US (HQ)
1100 Page Mill Rd
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AppLovin Financials and Metrics

AppLovin Revenue

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View revenue for all periods
AppLovin's revenue was reported to be $1.45 b in FY, 2020 which is a 46% increase from the previous period.
USD

Revenue (Q1, 2021)

603.9m

Gross profit (Q1, 2021)

380.8m

Gross profit margin (Q1, 2021), %

63.1%

Net income (Q1, 2021)

(10.6m)

EBIT (Q1, 2021)

11.5m

Market capitalization (9-Sept-2021)

25.9b

Closing stock price (9-Sept-2021)

71.1

Cash (31-Mar-2021)

761.1m

EV

27.4b
AppLovin's current market capitalization is $25.9 b.
Annual
USDFY, 2019FY, 2020

Revenue

994.1m1.5b

Revenue growth, %

46%

Cost of goods sold

241.3m555.6m

Gross profit

752.8m895.5m
Quarterly
USDQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021

Revenue

206.2m248.5m260.6m260.2m299.3m381.7m603.9m

Cost of goods sold

46.1m55.6m66.7m76.5m118.1m163.1m223.1m

Gross profit

160.2m192.8m193.9m183.7m181.3m218.7m380.8m

Gross profit Margin, %

78%78%74%71%61%57%63%
Annual
USDFY, 2019FY, 2020

Cash

396.2m317.2m

Accounts Receivable

161.3m297.0m

Prepaid Expenses

28.6m48.8m

Current Assets

586.2m663.0m
Quarterly
USDQ1, 2021

Cash

761.1m

Accounts Receivable

340.9m

Prepaid Expenses

82.9m

Current Assets

1.2b
Annual
USDFY, 2019FY, 2020

Net Income

119.0m(125.9m)

Accounts Payable

13.5m49.1m

Cash From Operating Activities

198.5m222.9m

Purchases of PP&E

(3.4m)(3.2m)
Quarterly
USDQ1, 2021

Net Income

(10.6m)

Depreciation and Amortization

88.8m

Accounts Payable

9.4m

Cash From Operating Activities

61.8m
USDQ1, 2019

Revenue/Employee

993.1k
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AppLovin Operating Metrics

AppLovin's Daily Active Users was reported to be 300 m in Jul, 2018. AppLovin's Enterprise Customers was reported to be 172 in FY, 2020.
Jul, 2018FY, 2018FY, 2019FY, 2020Jan, 2021

Daily Active Users

300 m

Downloads

1 b

Enterprise Customers

192167172

Predictions per Day

3 t
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AppLovin Acquisitions / Subsidiaries

Company NameDateDeal Size
AdjustFebruary 03, 2021$1 b
Machine ZoneMay 14, 2020
SafeDKJuly 09, 2019
MAX, Inc.September 05, 2018
moboqoOctober 09, 2014
Arena of Stars LLC
Cognant LLC
Epic Action LLC
Epic War LLC
Fractional Media, Inc.
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AppLovin Revenue Breakdown

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AppLovin revenue breakdown by business segment: 49.0% from Business and 51.0% from Consumer

AppLovin revenue breakdown by geographic segment: 61.7% from United States, 5.4% from United Kingdom and 32.8% from Rest of the World

AppLovin Cybersecurity Score

Cybersecurity ratingPremium dataset

B

89/100

SecurityScorecard logo

AppLovin Online and Social Media Presence

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AppLovin Company Culture

  • Overall Culture

    B+

    84/100

  • CEO Rating

    A+

    100/100

  • Compensation

    B+

    83/100

Learn more on Comparably

AppLovin News and Updates

Blackstone is combining two adtech firms as it looks to copy KKR's success with mobile gaming company AppLovin

Summary List PlacementPrivate equity firm Blackstone has combined its mobile ad tech firms Liftoff and Vungle, following the lead of other private equity firms that made billions by acquiring and uniting different mobile adtech startups. Blackstone invested $750 million into Vungle in 2019, and $4…

Earnings Results: AppLovin opts not to hike outlook amid strong growth, and shares rise

AppLovin Inc. shares rose in the extended session Wednesday after the company reported revenue above Wall Street estimates but held to its previous outlook as it said Apple Inc.'s crackdown on ad data had a "muted" effect on its business.

: AppLovin stock wobbles following first public quarterly results

AppLovin Corp. APP shares shifted between gains and losses in the extended session Wednesday following the marketing software company’s first quarterly results as a public company. AppLovin shares, which had originally gained about 3% after hours, were last down 2.4% in the extended session. Shares …

AppLovin Faces Analyst Coverage as Year’s Weakest Mega IPO

AppLovin Faces Analyst Coverage as Year’s Weakest Mega IPO

Applovin stock falls almost 20% from its IPO price in trading debut

Applovin stock falls almost 20% from its IPO price in trading debut

IPO Report: AppLovin prices IPO at $80 a share, to raise $2 billion

AppLovin Corp., which provides tools for mobile app and game developers, priced its initial public offering at $80 a share early Thursday morning, at the midpoint of its expected range of $75-$85 a share.
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AppLovin Blogs

MAX adds 3 new bidders to increase global demand

Applovin’s industry-leading, full-stack monetization solution MAX has added three new bidders — MyTarget, Smaato, and Pangle — to its catalog, with five more expected to be available to select MAX developers in alpha in the upcoming weeks. The post MAX adds 3 new bidders to increase global demand a…

AppLovin CMO Katie Jansen Wins 2021 ‘Marketing Leader of the Year’

We’re incredibly proud to announce that Katie Jansen has been named “Marketing Leader of the Year” by the Women in Content Marketing Awards! The post AppLovin CMO Katie Jansen Wins 2021 ‘Marketing Leader of the Year’ appeared first on AppLovin.

Insider Tips From Lion Studios on Getting Started in Mobile Games

Entering the highly competitive mobile game industry can be overwhelming, so it’s important to understand what to expect from an expert’s perspective. The post Insider Tips From Lion Studios on Getting Started in Mobile Games appeared first on AppLovin.

Catch AppLovin at PGC Digital #8 – Plus a Chance to Go for Free!

We’re getting ready for the next Pocket Gamer Connects Digital #8 Helsinki, which will take place from September 27 to October 1. Our experts will speak on two panels and host a solo talk to discuss some of the industry’s most pressing topics. The post Catch AppLovin at PGC Digital #8 – Plus a Chan…

How to Gain Greater Control Over Ad Visibility

The post How to Gain Greater Control Over Ad Visibility appeared first on AppLovin.

Top App Developer Podcasts You Don’t Want to Miss

Looking for insights and/or strategies to help you build, market, and monetize your mobile app? Check out some of our favorite top-rated podcasts. The post Top App Developer Podcasts You Don’t Want to Miss appeared first on AppLovin.
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AppLovin Frequently Asked Questions

  • When was AppLovin founded?

    AppLovin was founded in 2012.

  • Who are AppLovin key executives?

    AppLovin's key executives are Adam Foroughi, Katie and Herald Chen.

  • How many employees does AppLovin have?

    AppLovin has 902 employees.

  • What is AppLovin revenue?

    Latest AppLovin annual revenue is $1.5 b.

  • What is AppLovin revenue per employee?

    Latest AppLovin revenue per employee is $1.6 m.

  • Who are AppLovin competitors?

    Competitors of AppLovin include Aarki, ManyChat and Factual.

  • Where is AppLovin headquarters?

    AppLovin headquarters is located at 1100 Page Mill Rd, Palo Alto.

  • Where are AppLovin offices?

    AppLovin has an office in Palo Alto.

  • How many offices does AppLovin have?

    AppLovin has 1 office.