Our Insights for Innovation practice applies Voice of the Customer and other techniques to help clients create innovative products and distinctive customer experiences.  Using proven methods developed at the MIT Sloan School of Business, we deliver actionable insights that lead to increased innovation success rates and measurable improvements in customer service and satisfaction.Our Litigation Support practice conducts consumer surveys to support expert testimony related to consumer perceptions, behaviors and experience in trademark, deceptive advertising, patent infringement, class action, antitrust and many other types of litigation. In addition, we conduct exploratory and pilot research to inform consultations with attorneys about how to proceed with case strategy.