OverviewSuggest Edit

AppFolio is a software company providing web-based property management software for residential property managers to market, manage and grow their businesses. The Company creates easy-to-use, cloud-based software that helps small and mid-sized businesses improve their workflow so they save time and make more money. AppFolio's online property management software includes complete accounting and property management functionality. AppFolio Property Manager is targeted at apartment, residential, commercial, student housing, and community association property managers.

HQGoleta, CA, US
Overall CultureA+

Latest Updates

Employees (est.) (Dec 2019)1,240(+3%)
Job Openings145
Revenue (FY, 2020)$310.1 M(+22%)
Share Price (May 2021)$130.2(-8%)
Cybersecurity ratingCMore

Key People/Management at Appfolio

Jason Randall

Jason Randall

President and CEO
Klaus Schauser

Klaus Schauser

Chief Strategist and Founder
Jon Walker

Jon Walker

Chief Technology Officer and Founder
Ida Kane

Ida Kane

Aimee Miller

Aimee Miller

Chief Marketing Officer
Amy Meyer

Amy Meyer

Chief People Officer
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Appfolio Office Locations

Appfolio has an office in Goleta
Goleta, CA, US (HQ)
50 Castilian Dr
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Appfolio Financials and Metrics

Appfolio Revenue

Appfolio's revenue was reported to be $310.06 m in FY, 2020

Revenue (FY, 2020)


Gross profit (FY, 2020)


Gross profit margin (FY, 2020), %


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EBIT (FY, 2020)


Market capitalization (7-May-2021)


Closing stock price (7-May-2021)


Cash (31-Dec-2020)



Appfolio's current market capitalization is $4.5 b.
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Appfolio Operating Metrics

Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017

Patents (US)


Patents Pending (US)


Property Manager Customers

4.91 k5.33 k5.89 k6.49 k7.02 k7.56 k8.22 k8.82 k9.28 k9.61 k10.04 k10.47 k

Property Manager Units Under Management

1.68 m2.15 m2.3 m2.41 m2.53 m2.68 m2.83 m
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Appfolio Revenue Breakdown

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Appfolio revenue breakdown by business segment: 54.0% from Value+ Services, 41.5% from Core Solutions and 4.6% from Other

Appfolio Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Appfolio Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset


out of 100

CSRHub logo

Appfolio Online and Social Media Presence

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Appfolio Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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Appfolio News and Updates

AppFolio, Inc. Announces Fourth Quarter and Fiscal Year 2020 Financial Results

SANTA BARBARA, Calif., March 01, 2021 (GLOBE NEWSWIRE) -- AppFolio, Inc. (NASDAQ: APPF) ("AppFolio" or the "Company"), today announced its financial results for the fourth quarter and fiscal year ended December 31, 2020. The Company urges investors to read its Annual Report on Form 10-K for the ye…

Real Estate Marketing Software 2020 Global Market Key Players - Real Geeks, CoStar, Rezora, Propertybase, AppFolio - Analysis And Forecast To 2026

New Study Reports “Real Estate Marketing Software Market 2020 Global Market Opportunities, Challenges, Strategies and Forecasts 2026” has been Added on WiseGuyReports. Posted via Industry Today. Follow us on Twitter @IndustryToday

AppFolio Announces Sale of MyCase to Funds Advised by Apax Partners

SANTA BARBARA, Calif., Sept. 08, 2020 (GLOBE NEWSWIRE) -- AppFolio, Inc. (NASDAQ: APPF) (“AppFolio” or the “Company”), a leading provider of cloud-based business software solutions, services and data analytics, today announced that it has entered into a definitive agreement to sell 100% of the equ…

Teleoperation and Telerobotics in Industrial Internet of Things (IIoT) Market Next Big Thing | Major Giants AppFolio, Buildium, Console Australia, Entrata, MRI Software

The “ Teleoperation and Telerobotics in Industrial Internet of Things (IIoT) - Market Development Scenario ” Study has been added to HTF MI database. The study covers in-depth overview, description about the Product, Industry Scope and elaborates market outlook and growth status to 2027. Posted via…

AppFolio, Inc. Announces Second Quarter 2020 Financial Results

SANTA BARBARA, Calif., Aug. 03, 2020 (GLOBE NEWSWIRE) -- AppFolio, Inc. (NASDAQ: APPF) ("AppFolio" or the "Company"), a leading provider of cloud-based business software solutions, services, and data analytics to the real estate and legal markets, today announced its financial results for the seco…

AppFolio, Inc. Announces Second Quarter 2019 Financial Results

SANTA BARBARA, Calif., July 29, 2019 (GLOBE NEWSWIRE) -- AppFolio, Inc. (NASDAQ: APPF) ("AppFolio" or the "Company"), a leading provider of cloud-based business software solutions, today announced its financial results for the quarter ended June 30, 2019.
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Appfolio Blogs

Data-Driven Property Management: Using Insights to Boost Productivity

Even at a time when companies generate more data than ever, many property management companies struggle to access the data...

Tech Audit: How to Get the Most Value From Your Association Management Software

Are you getting the most value out of your current association management software? Whether you’ve been using the same solution...

Putting Your Single-Family Owners First: 8 Ways to Build Credibility for Your Property Management Business

We often hear about the need for property managers to have strong relationships with their residents, however one of the...

Embracing Technology: How Online Payments Can Help Grow Your Business

As a property manager, you’re always looking for ways to streamline processes and provide a great resident experience, all while...

5 Ways to Enhance Your Property’s Green Initiative

Commercial and residential buildings account for 39% of the carbon dioxide emissions in the United States. Is your property management...

11 Steps to Take Before and During Leasing Season to Maximize Profit and Efficiency

In the residential leasing world, May through September are known as leasing season—with July and August typically seeing the most...
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Appfolio Frequently Asked Questions

  • When was Appfolio founded?

    Appfolio was founded in 2006.

  • Who are Appfolio key executives?

    Appfolio's key executives are Jason Randall, Klaus Schauser and Jon Walker.

  • How many employees does Appfolio have?

    Appfolio has 1,240 employees.

  • What is Appfolio revenue?

    Latest Appfolio annual revenue is $310.1 m.

  • What is Appfolio revenue per employee?

    Latest Appfolio revenue per employee is $250 k.

  • Who are Appfolio competitors?

    Competitors of Appfolio include Spok Holdings, Entrata and SMS Assist.

  • Where is Appfolio headquarters?

    Appfolio headquarters is located at 50 Castilian Dr, Goleta.

  • Where are Appfolio offices?

    Appfolio has an office in Goleta.

  • How many offices does Appfolio have?

    Appfolio has 1 office.