OverviewSuggest Edit

Founded in 2011 by the team behind ICQ, Dotomi and Jajah—and backed by Peter Thiel, (via Founders Fund), Eric Schmidt (via Innovation endeavors) and Jerry Yang, AppCard simplifies customer loyalty and disrupts traditional retail sales and marketing with its global platform for data-driven customer retention. AppCard offers brick and mortar retailers an entirely new concept of making real-time, item-level data actionable, while requiring no integration with a Point-Of-Sale. By combining a multi-tier loyalty program with actionable data analytic reports and business intelligence insights, AppCard makes personalizing offers and rewards, easy and effective. As a cloud-based platform, retailers can view their entire business on a single dashboard. From understanding transaction data, product mix and employee performance to managing campaigns and tracking shoppers by item-level purchase history, demographics and locations visited, AppCard’s customer retention engine is powerful, insightful and smart. AppCard enables retailers to communicate with their shoppers anytime, anywhere. Before they visit the store—via mobile app and web, as they conclude their transaction—through digital live receipts, and as the shopper leaves the store—with push notifications, text and email campaigns. Entrusted by Epson, Sodexo, Sprint, ScanSource, Retail Pro and many others who joined our eco-system.

HQNew York, US
Employee Ratings3.6

Latest Updates

Employees (est.) (Oct 2020)63(+2%)
Cybersecurity ratingBMore

Key People/Management at AppCard

Yair Goldfinger

Yair Goldfinger

Co-Founder and CEO
Amichay Oren

Amichay Oren

Co-Founder and CTO
Ido Bendet-Taicher

Ido Bendet-Taicher

VP Customer Success
Eran Harel

Eran Harel

VP Corporate Development and Strategic Partnerships
Edo Friedman

Edo Friedman

VP Technical Operations
Stephen Avola

Stephen Avola

VP Business Development
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AppCard Office Locations

AppCard has offices in New York and Wilmington
New York, US (HQ)
90 John St #601
Wilmington, US
1209 N Orange St
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AppCard Financials and Metrics

Summary Metrics

Founding Date


AppCard total Funding

$26.5 m

AppCard latest funding size

$20 m

Time since last funding

5 years ago

AppCard investors

AppCard's latest funding round in February 2016 was reported to be $20 m. In total, AppCard has raised $26.5 m
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AppCard Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

AppCard Online and Social Media Presence

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AppCard News and Updates

AI-Personalized Marketing to Improve Dialogue Between Retailers & Consumers

Here is how Retail Pro International and AppCard plan to help retailers utilize POS data to boost customer retention.

AppCard Blogs

The Disappearance of Generational Gap?

One of the most exciting and fascinating phenomena arising from the recent pandemic is the disappearance of generational gaps. Before the past weeks and months, it was assumed that Millennials and generation Z are vastly different from their more experienced Gen X and Baby Boomer shoppers, but recen…

Managing Loyalty During COVID-19: Grocery Industry Trends

With the COVID-19 pandemic well underway, grocery stores across the U.S. have been overwhelmed with additional business as shoppers flock to their local stores to stock up on everything they expect they will need during this indefinite period of sheltering at home. Shoppers are experiencing longer l…

20 Ways to Increase Loyalty Program Participation

Read the eBook Now! Your loyalty program is only as effective as the amount and accuracy of data the you can capture. Discover how to design desirable rewards programs, attract your customers’ attention and incentivize your staff to increase loyalty program enrollment. Download this eBook to learn: …

AppCard Grocery Tech Updates: Summer 2019

Updated Digital Coupon Interface on Terminal Last year, we debuted our in-lane Touch Screen Terminal, which allows grocers to provide yet another way to engage shoppers with their loyalty program. Since the rollout last year, we’ve been continuing to make enhancements to the user interface which inc…

SMS and Email Campaign Ideas for July 4th

Father’s Day is less than one week away (Sunday, June 18th)! The National Retail Federation wrote that consumers spent an average of about $125 on the holiday in 2016, so it’s definitely time to start thinking about promotions to set up with AppCard. Keep reading for some great marketing ideas to pr…

[Webinar 5/29/2019] How to Train Your Artificial Intelligence: A Progressive Marketing Strategy for Retailers

Join AppCard and Retail Pro for a Live Webinar How to Train Your AI A Progressive Marketing Strategy for Retailers Wednesday May 29th | 2 – 3 PM ET Artificial intelligence in Retail has the potential to revolutionize the marketing industry and change the way Retailers communicate with shoppers. From…
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AppCard Frequently Asked Questions

  • When was AppCard founded?

    AppCard was founded in 2011.

  • Who are AppCard key executives?

    AppCard's key executives are Yair Goldfinger, Amichay Oren and Ido Bendet-Taicher.

  • How many employees does AppCard have?

    AppCard has 63 employees.

  • Who are AppCard competitors?

    Competitors of AppCard include Elliot, Lily app and Promoboxx.

  • Where is AppCard headquarters?

    AppCard headquarters is located at 90 John St #601, New York.

  • Where are AppCard offices?

    AppCard has offices in New York and Wilmington.

  • How many offices does AppCard have?

    AppCard has 2 offices.