Founded in 2011 by the team behind ICQ, Dotomi and Jajah—and backed by Peter Thiel, (via Founders Fund), Eric Schmidt (via Innovation endeavors) and Jerry Yang, AppCard simplifies customer loyalty and disrupts traditional retail sales and marketing with its global platform for data-driven customer retention. AppCard offers brick and mortar retailers an entirely new concept of making real-time, item-level data actionable, while requiring no integration with a Point-Of-Sale. By combining a multi-tier loyalty program with actionable data analytic reports and business intelligence insights, AppCard makes personalizing offers and rewards, easy and effective. As a cloud-based platform, retailers can view their entire business on a single dashboard. From understanding transaction data, product mix and employee performance to managing campaigns and tracking shoppers by item-level purchase history, demographics and locations visited, AppCard’s customer retention engine is powerful, insightful and smart. AppCard enables retailers to communicate with their shoppers anytime, anywhere. Before they visit the store—via mobile app and web, as they conclude their transaction—through digital live receipts, and as the shopper leaves the store—with push notifications, text and email campaigns. Entrusted by Epson, Sodexo, Sprint, ScanSource, Retail Pro and many others who joined our eco-system.

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New York, US
Size (employees)
58 (est)
AppCard was founded in 2011 and is headquartered in New York, US
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Key People/Management at AppCard

Yair Goldfinger

Yair Goldfinger

Co-Founder & CEO
Amichay Oren

Amichay Oren

Co-Founder & CTO
Simon Levene

Simon Levene


AppCard Office Locations

AppCard has an office in New York
New York, US (HQ)
601 90 John St
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AppCard Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$26.5 m

Latest funding size

$20 m

Time since last funding

2 years ago


AppCard's latest funding round in February 2016 was reported to be $20 m. In total, AppCard has raised $26.5 m
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AppCard News and Updates

AI-Personalized Marketing to Improve Dialogue Between Retailers & Consumers

Here is how Retail Pro International and AppCard plan to help retailers utilize POS data to boost customer retention.
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