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Founded in 2011 by the team behind ICQ, Dotomi and Jajah—and backed by Peter Thiel, (via Founders Fund), Eric Schmidt (via Innovation endeavors) and Jerry Yang, AppCard simplifies customer loyalty and disrupts traditional retail sales and marketing with its global platform for data-driven customer retention. AppCard offers brick and mortar retailers an entirely new concept of making real-time, item-level data actionable, while requiring no integration with a Point-Of-Sale. By combining a multi-tier loyalty program with actionable data analytic reports and business intelligence insights, AppCard makes personalizing offers and rewards, easy and effective. As a cloud-based platform, retailers can view their entire business on a single dashboard. From understanding transaction data, product mix and employee performance to managing campaigns and tracking shoppers by item-level purchase history, demographics and locations visited, AppCard’s customer retention engine is powerful, insightful and smart. AppCard enables retailers to communicate with their shoppers anytime, anywhere. Before they visit the store—via mobile app and web, as they conclude their transaction—through digital live receipts, and as the shopper leaves the store—with push notifications, text and email campaigns. Entrusted by Epson, Sodexo, Sprint, ScanSource, Retail Pro and many others who joined our eco-system.

HQNew York, NY, US
Employee Ratings3.5

Latest Updates

Employees (est.) (Apr 2021)62(-1%)
Cybersecurity ratingBMore

Key People/Management at AppCard

Yair Goldfinger

Yair Goldfinger

Co-Founder and CEO
Amichay Oren

Amichay Oren

Co-Founder and CTO
Ido Bendet-Taicher

Ido Bendet-Taicher

VP Customer Success
Eran Harel

Eran Harel

VP Corporate Development and Strategic Partnerships
Edo Friedman

Edo Friedman

VP Technical Operations
Stephen Avola

Stephen Avola

VP Business Development
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AppCard Office Locations

AppCard has offices in New York and Wilmington
New York, NY, US (HQ)
90 John St #601
Wilmington, DE, US
1209 N Orange St
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AppCard Financials and Metrics

Summary Metrics

Founding Date


AppCard total Funding

$26.5 m

AppCard latest funding size

$20 m

Time since last funding

5 years ago

AppCard investors

AppCard's latest funding round in February 2016 was reported to be $20 m. In total, AppCard has raised $26.5 m
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AppCard Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

AppCard Online and Social Media Presence

Embed Graph

AppCard News and Updates

AI-Personalized Marketing to Improve Dialogue Between Retailers & Consumers

Here is how Retail Pro International and AppCard plan to help retailers utilize POS data to boost customer retention.

AppCard Blogs

A One-Time Opportunity to Solidify Customer Relationships

The pandemic isn’t over yet, but everything is about to change.   For the past year grocery retailers have been operating in a landscape that isn’t sustainable. Shoppers have been maximizing their buying at primary stores with large basket sizes and fewer trips — with the intention of spending as li…

A Year with COVID-19 and the Evolution of the Shopper

As we near the end of 2020, the AppCard team is reflecting on the events of the last 12 months, but especially on how the COVID-19 pandemic has altered the behavior of the typical shopper. We are amazed at the changes this pandemic caused and awed by the speed at which grocers and shoppers had Keep …

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AppCard Frequently Asked Questions

  • When was AppCard founded?

    AppCard was founded in 2011.

  • Who are AppCard key executives?

    AppCard's key executives are Yair Goldfinger, Amichay Oren and Ido Bendet-Taicher.

  • How many employees does AppCard have?

    AppCard has 62 employees.

  • Who are AppCard competitors?

    Competitors of AppCard include HashOff, Yotpo and Promoboxx.

  • Where is AppCard headquarters?

    AppCard headquarters is located at 90 John St #601, New York.

  • Where are AppCard offices?

    AppCard has offices in New York and Wilmington.

  • How many offices does AppCard have?

    AppCard has 2 offices.