Atidot is a software company. Its technology helps insurers with client targeting, risk assessment, underwriting and pricing, client relationship during cover including client retention and claims management. Atidot consumes huge amounts of data (internal, external, social, IoT), then values various advanced models with the target of best-explaining customers' behavior. Then Atidot's platform connects to the insurer’s profit model to directly link behavior to company profits. This allows Atidot to suggest alternative courses of action together with the money benefit (EV) resulting from each one.