Annie's Homegrown

Annie’s, Inc. is a rapidly growing natural and organic food company with a widely recognized brand, offering consumers great-tasting products in large packaged food categories. We sell premium products made from high-quality ingredients at affordable prices. Our products appeal to health-conscious consumers who seek to avoid the artificial flavors, synthetic colors and preservatives used in many conventional packaged foods. According to a leading industry source, we have the #1 natural and organic market position in four product lines: macaroni and cheese, snack crackers, fruit snacks and graham crackers. Our loyal and growing consumer following has enabled us to migrate from our natural and organic roots to a brand sold across the mainstream grocery, mass merchandiser and natural retailer channels. Today, we offer over 145 products and are present in over 35,000 retail locations in the United States and Canada. We are committed to operating in a socially responsible and environmentally sustainable manner, with an open and honest corporate culture. Our mission is to cultivate a healthier, happier world by spreading goodness through nourishing foods, honest words and conduct that is considerate and forever kind to the planet. Our corporate culture embodies these values and, as a result, we enjoy a highly motivated and skilled work force that is committed to our business and our mission. Our colorful, informative and whimsical packaging featuring our iconic mascot, Bernie, the “Rabbit of Approval,” conveys these values. We believe our consumers connect with us because they love our products and relate to our values, resulting in loyal and trusting relationships.
Parent Company
General Mills
Berkeley, US
Annie's Homegrown was founded in 1989 and is headquartered in Berkeley, US

Key People/Management at Annie's Homegrown

Nellie Boonman

Nellie Boonman

Digital Marketing Manager
Keely Fadrhonc

Keely Fadrhonc

Senior Marketing Communications Manager
Shauna Sadowski

Shauna Sadowski

Vice President of Sustainability & Industry Relations
Karen Fries

Karen Fries

Social Media Manager

Annie's Homegrown Office Locations

Annie's Homegrown has an office in Berkeley
Berkeley, US (HQ)
1610 5th St
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Annie's Homegrown Financials and Metrics

Summary Metrics

Founding Date

Annie's Homegrown is a subsidiary of General Mills

Annie's Homegrown's Web-traffic and Trends

Annie's Homegrown Online and Social Media Presence

Annie's Homegrown Company Life and Culture

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