More than 70% of all brand interactions are now intermediated by web browsers and smartphone apps. As a result, digital content production is a critical capability for all organisations. In this context, existing tools and technologies are no longer fit for purpose. They are not designed to make it easy to combine content with commerce while simultaneously optimising content reach, quality and agility – the equation at the heart of the big content challenge. Amplience is on a mission to help the world’s leading brands overcome that challenge: To bring rich digital content into every customer journey, to create compelling digital shopping experiences that generate sales, reduce returns, improve customer loyalty and enhance brand value. Unlike existing CMS and DAM solutions, the Amplience Big Content Cloud delivers rich content production, analytics and publishing capabilities API first, on a single multi-tenanted cloud platform that supports continuous innovation and unparalleled 99.99% uptime SLAs. Backed by an experienced Customer Success and Solutions team and detailed Big Content Index benchmarking, it enables measurable content and commerce performance improvements for more than 200 of the world’s leading brands, quarter over quarter.

Company Growth (employees)
London, GB
Size (employees)
115 (est)-1%
Amplience was founded in 2008 and is headquartered in London, GB

Key People/Management at Amplience

James Brooke

James Brooke

Founder & CEO
Rob Shaw

Rob Shaw

Pete Daffern

Pete Daffern

Non Executive Board Member
Gabrielle Hase

Gabrielle Hase

Non Executive Director
Jo Oliver

Jo Oliver

Non Executive Director
Craig Smith

Craig Smith

VP of Solutions & Customer Success

Amplience Office Locations

Amplience has offices in London, New York, Middlesbrough and Manchester
London, GB (HQ)
1-5 Curtain Rd
New York, US (HQ)
404 The Haymarket Building 135 W 29th St
Middlesbrough, GB
Boho One Bridge Street West The Boho Zone Middlesbrough Tees Valley

Amplience Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$26.8 m

Latest funding size

$8 m

Time since last funding

about 2 years


Amplience's latest funding round in November 2015 was reported to be $8 m. In total, Amplience has raised $26.8 m

Amplience Financials

Amplience's revenue was reported to be £2.8 m in FY, 2016 which is a 42% decrease from the previous period.

Revenue (FY, 2016)

2.8 m

Gross profit (FY, 2016)

2.1 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(4.7 m)

EBITDA (FY, 2016)

(4.2 m)

EBIT (FY, 2016)

(5.5 m)

Cash (30-Jun-2016)

1.1 m
GBPFY, 2015FY, 2016


4.9 m2.8 m

Cost of goods sold

1.3 m764.3 k

Gross profit

3.5 m2.1 m

Gross profit Margin, %

GBPFY, 2010FY, 2011FY, 2012FY, 2013FY, 2015FY, 2016


61.9 k410.7 k1.4 m2.8 m1.1 m

Accounts Receivable

229.8 k525.5 k796.8 k366.6 k2 m

Current Assets

291.6 k936.2 k2.2 m4.8 m5.4 m


24.6 k100.3 k53.5 k64.1 k95.5 k
    GBPFY, 2015FY, 2016

    Net Income

    (3.6 m)(4.7 m)

    Income Taxes Paid

    1.1 m
      GBPY, 2016


      31 k


      -0.9 x


      0.3 x

      Financial Leverage

      -3.4 x
      Show all financial metrics

      Amplience's Web-traffic and Trends

      Amplience Online and Social Media Presence

      Amplience Company Life and Culture

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