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Amplero is a customer lifetime value management platform that enables marketers to achieve what’s not humanly possible by leveraging machine learning and multi-armed bandit experimentation to automatically optimize every customer interaction and maximize customer lifetime value and loyalty.
Amplero’s controlled experimentation and machine learning platform dynamically tests 1000’s of permutations to decide and execute the optimal marketing interaction based upon each unique customer and context. Using Amplero, marketers in industries like telecom, banking, and software-as-a-service have seen more than 3% incremental growth in customer revenue and 5x retention benefit, often touching their customers less frequently while delivering great omni-channel customer experiences.
HQSeattle, WA, US
Employee Ratings4.1
Overall CultureD

Latest Updates

Employees (est.) (Sept 2021)2(-50%)
Cybersecurity ratingBMore

Key People/Management at Amplero

Damian Chappell

Damian Chappell

Chief Consumer Officer, Ooredoo
Brian Knollenberg

Brian Knollenberg

VP Digital Marketing and Analytics, BECU
Angela Sigley-Ritters

Angela Sigley-Ritters

CMO, Sprint Pre-Paid Brands
John Celland

John Celland

CMO, DoubleDown Interactive
Todd Sherman

Todd Sherman

CMO, Amplero
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Amplero Office Locations

Amplero has an office in Seattle
Seattle, WA, US (HQ)
1218 3rd Ave #900
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Amplero Financials and Metrics

Summary Metrics

Founding Date


Amplero total Funding

$25.5 m

Amplero latest funding size

$17.5 m

Time since last funding

4 years ago

Amplero investors

Amplero's latest funding round in August 2017 was reported to be $17.5 m. In total, Amplero has raised $25.5 m
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Amplero Cybersecurity Score

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Amplero Online and Social Media Presence

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Amplero Company Culture

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Amplero News and Updates

Amplero Welcomes Ted Bardusch, Pete Baltaxe, to Executive Team

SEATTLE, Aug. 22, 2018 /PRNewswire/ -- This week Amplero announced the addition of two senior Seattle-area technology executives. Ted Bardusch will join as Head of Engineering and Operations. Pete Baltaxe will serve as Head of Product. Bardusch and Baltaxe will play key roles in the...

How Trulia, ZipRecruiter, Salesforce, and Amplero use AI to power product recommendations

At VentureBeat's Transform 2018 conference, Stewart Rogers, director of marketing technology at VentureBeat, spoke with panelists from ZipRecruiter, Salesforce, Trulia, and Amplero, about AI's role in product recommendations.

Amplero lets customers bring their own AI models to its marketing software

VB EVENT: Amplero, a marketing technology company using artificial intelligence to fuel one-on-one customer interactions, is updating its software to let companies bring their own machine learning models. This way, companies with their own data science teams will be able to import models that are bu…

Amplero pulls in $17.5 mln Series B

Seattle-based Amplero, an artificial intelligence marketing company, has secured $17.5 million in Series B funding. Greycroft and Ignition Partners led the round with participation from return backers Wildcat Venture Partners, Seven Peaks Ventures and Trilogy Equity Partners.

Amplero Blogs

5 Transformative Marketing Automation Best Practices: #3 More is More

In this third installment of her 5 part series Amplero’s Lynn Batson covers how automating repeatable campaign tasks enables the marketer’s role to shift away from making more segments and managing campaign execution and toward content ideation and variation—managing and growing the message library.…

Gen Z and Retail: What marketers need to know​

Move over, Millennials — there’s a new kid on the block: Gen Z. This young demographic (now age 8-23) represents more than just the future; their prolific influence is here and now. Making up 27% of the US population, Gen Z is the largest, most diverse generation in American history — and they’re ta…

How retailers are leveraging AI to build better omnichannel customer experiences

The retail industry is in the midst of a revolutionary transformation. Omnichannel shopping behavior is the new norm: 62% of consumers used a combination of online and in-store outlets to complete their holiday shopping in 2019. And, as shopping preferences become increasingly complex, retailers mus…

AI’s impact on retail marketing: The solution to streamlining omnichannel shopping experiences​

The retail industry is in the midst of a revolutionary transformation. Omnichannel shopping behavior is the new norm: 62% of consumers used a combination of online and in-store outlets to complete their holiday shopping in 2019. And, as shopping preferences become increasingly complex, retailers mus…

AI makes a ‘segment of one’ the new reality for financial marketers

The same automation that makes some account holders believe their banks are machines, not people, can be used to strengthen relationships with them. By feeding rich customer data into an AI platform, financial institutions can make more effective strategic decisions about the content they should be …

5 Transformative Marketing Automation Best Practices: #2 Beware the Vanity Metrics

Too often, marketing has been measured based on vanity metrics like impressions, opens, views, downloads, and clicks, without first verifying these were having a positive impact on the organization. Nobody wants to discover they have been working against themselves and so our second best practice is…
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Amplero Frequently Asked Questions

  • When was Amplero founded?

    Amplero was founded in 2016.

  • Who are Amplero key executives?

    Amplero's key executives are Damian Chappell, Brian Knollenberg and Angela Sigley-Ritters.

  • How many employees does Amplero have?

    Amplero has 2 employees.

  • Who are Amplero competitors?

    Competitors of Amplero include Quilt.AI, Explorium and RepRisk.

  • Where is Amplero headquarters?

    Amplero headquarters is located at 1218 3rd Ave #900, Seattle.

  • Where are Amplero offices?

    Amplero has an office in Seattle.

  • How many offices does Amplero have?

    Amplero has 1 office.