American Family Insurance

OverviewSuggest Edit

American Family Insurance is a company that specializes in property, casualty, and auto insurance. It also offers commercial insurance, life, health, and homeowners coverage as well as investment and retirement-planning products.

TypePrivate
Founded1927
HQMadison, WI, US
Websiteamfam.com
Overall CultureB

Latest Updates

Employees (est.) (Apr 2019)8,100(-8%)
Job Openings309
Revenue (FY, 2020)$12.9 B(+7%)
Cybersecurity ratingAMore
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Key People/Management at American Family Insurance

Jack C. Salzwedel

Jack C. Salzwedel

Chairman and Chief Executive Officer
Gerry Benusa

Gerry Benusa

Enterprise Chief People Officer
Daniel R. Schultz

Daniel R. Schultz

Retired President, COO
David Holman

David Holman

Chief Strategy Officer, Secretary
Fabian Fondriest

Fabian Fondriest

American Family Direct President
Dan Kelly

Dan Kelly

Chief Financial Officer
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American Family Insurance Office Locations

American Family Insurance has an office in Madison
Madison, WI, US (HQ)
6000 American Pkwy
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American Family Insurance Financials and Metrics

Summary Metrics

Founding Date

1927
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American Family Insurance Revenue

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American Family Insurance's revenue was reported to be $12.93 b in FY, 2020 which is a 6.3% increase from the previous period.
USD

Revenue (FY, 2020)

12.9b

Revenue growth (FY, 2019 - FY, 2020), %

6.3%

Gross profit (FY, 2020)

4.5b

Gross profit margin (FY, 2020), %

35.1%

Net income (FY, 2020)

403.2m

Cash (31-Dec-2020)

880.7m
USDFY, 2019FY, 2020

Revenue

12.2b12.9b

Revenue growth, %

6%

Cost of goods sold

8.5b8.4b

Gross profit

3.7b4.5b
USDFY, 2019FY, 2020

Cash

2.3b880.7m

Total Assets

31.1b33.9b

Total Liabilities

21.4b23.3b

Additional Paid-in Capital

1.2b1.2b
USDFY, 2019

Revenue/Employee

1.5m

Financial Leverage

3.2 x
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American Family Insurance Operating Metrics

FY, 2019FY, 2020

Life Insurance In Force

$100.47 b$103.58 b

American Family Insurance Acquisitions / Subsidiaries

Company NameDateDeal Size
Bold PenguinJanuary 14, 2021
Ameriprise Auto & HomeApril 04, 2019$1.1 b
Networked InsightsDecember 14, 2017
Homesite GroupSeptember 05, 2013
A-1 General Insurance Agency, Inc
American Family Brokerage, Inc.
American Family Connect Insurance Agency, Inc.
American Family Connect Property and Casualty Insurance Company
American Family Financial Services, Inc.
American Family Insurance
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American Family Insurance Cybersecurity Score

Cybersecurity ratingPremium dataset

A

90/100

SecurityScorecard logo

American Family Insurance Online and Social Media Presence

Embed Graph

American Family Insurance Company Culture

  • Overall Culture

    B

    70/100

  • CEO Rating

    A

    77/100

  • Compensation

    B-

    67/100

  • Diversity

    A

    79/100

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American Family Insurance News and Updates

Unlock Potential: American Family Insurance and Delta Air Lines join racial equity focused youth hiring program to prevent incarceration

NEW YORK, June 16, 2022 /PRNewswire/ -- American Family Insurance and Delta Air Lines have announced their participation in Unlock Potential, a ground-breaking new hiring program designed to create meaningful career opportunities for young adults at the greatest risk of incarceration....

Hi Marley Announces Partnership with American Family Insurance to Proactively, Directly and Easily Communicate with their Policy Holders

BOSTON, May 20, 2020 /PRNewswire/ -- American Family Insurance and Hi Marley are partnering to use intelligent text messaging to manage and resolve auto insurance claims. Using Hi Marley, insurance customers can efficiently arrange nearly all aspects of the claims process through...

Ameriprise Financial Completes Sale of Auto & Home Business to American Family Insurance

Minneapolis – October 1, 2019 – Ameriprise Financial (NYSE: AMP) today announced it has completed the sale of De Pere, Wisconsin-based Ameriprise Auto & Home to Madison, Wisconsin-based American Family Insurance Mutual Holding Company (American Family Insurance).read more

American Family Insurance boosts data science investment in UWMadison

CONTACTS: Janet Masters, media relations consultant at American Family Insurance, jmasters@amfam.com, (608) 242-4100, ext.read more

Kevin Durant talks tech dreams for . . . American Family Insurance?

The NBA champ is characteristically low-key as a host and producer of a new branded content series. Celebrities and sports stars are often the exposed engine (overexposed?) propelling marketing’s branded content machine. The star gets an endorsement opportunity beyond a hold-the-product-and-smile m…

American Family Insurance Frequently Asked Questions

  • When was American Family Insurance founded?

    American Family Insurance was founded in 1927.

  • Who are American Family Insurance key executives?

    American Family Insurance's key executives are Jack C. Salzwedel, Gerry Benusa and Daniel R. Schultz.

  • How many employees does American Family Insurance have?

    American Family Insurance has 8,100 employees.

  • What is American Family Insurance revenue?

    Latest American Family Insurance annual revenue is $12.9 b.

  • What is American Family Insurance revenue per employee?

    Latest American Family Insurance revenue per employee is $1.6 m.

  • Who are American Family Insurance competitors?

    Competitors of American Family Insurance include Catalana Occidente, Budget Direct and AllWest Insurance Services.

  • Where is American Family Insurance headquarters?

    American Family Insurance headquarters is located at 6000 American Pkwy, Madison.

  • Where are American Family Insurance offices?

    American Family Insurance has an office in Madison.

  • How many offices does American Family Insurance have?

    American Family Insurance has 1 office.