Altvia (formerly App-X) is the leading provider of flexible, web-based software solutions for private equity. Since 2006, our focus has been customer success and our passion private equity. Now with a new name and look to better represent who we are and where we’re headed in the future, we’re even more committed to this focus. A brand has a variety of perspectives and meanings - from an emotional connection to competitive positioning. Our brand is a combination of who we are, our vision and a unique distinction in the market. It’s how we connect with people and represents the value we deliver. When we evaluated where we are today and where we want to go, we discovered a unique opportunity to more precisely align our vision with the brand.