Alliance Hospitality management is an innovative next-generation hospitality management company, headquartered in Raleigh, North Carolina. Alliance was founded in 2003 to manage lodging assets for institutional investment groups, individual owners and lenders. Alliance Hospitality management provides value by developing the highest caliber hospitality professionals, and through implementing proprietary tools and unique processes to create a comprehensive hospitality management system. The Alliance portfolio of hotels include full-service, extended stay, all-suite, select service hotels as well as Independent hotels. All operating officers in the company have 25 years experience at all levels of lodging products and bring with them rich and diverse backgrounds to guide the day-to-day operating performance of the portfolio. In keeping with the company mission statement, brand relationship development is vital to the success of each franchised property. This approach has allowed us to become a recommended management company by Marriott and Starwood. In order to maintain brand compliance and continue the brand relationship, we have established brand experts that interface with each brand’s support personnel. Brand Experts consist of Regional Directors of Operations or General Managers that interface with each brand’s franchise support personnel. They serve as a resource to all General Managers within their brand portfolio to ensure compliance with Brand Operating Standards and help the organization stay abreast of an ever increasing number of changes in franchise requirements and brand marketing solicitations. Our organizational philosophy allows the Alliance Hospitality Home Office support group to have direct, routine contact with the hotels in their operational area. The Home Office support group fluidly interacts with their field counterparts to ensure that business and operational challenges are being addressed with a sense of unity and urgency.