All Def Digital is a premium, multi-platform digital media company, and entertainment hub, curating, developing and connecting a new generation of content creators from the New American Mainstream to global audiences. ADD embraces multiracial but singularly cultural entertainment in all its forms. The company produces original programming and supports and nurtures artists and cultural influencers of all kinds, comics, writers, directors, actors, poets and musicians through its multiple outlets and access points, including a record label, television and motion picture development group, artist management group, and deep partnerships with full service creative agencies.