The sales executive looks over her quarterly results and isn't impressed. New strategies are not gaining momentum. The field force is a highly trained, intelligent team of professionals, but somehow investments in tools and analytics are not leading to the needed results. In fairness, the marketplace has grown more complicated than ever, but the goal is success, not sympathy. She needs to find a solution and find it soon…
This moment plays out with regularity at some of the world’s largest life sciences companies. While everything around the sales rep moves at a dizzying pace – product launches, patent expirations, formulary changes, adverse impact reports and new indication approvals – Aktana focuses on calm. We do the legwork that the rep doesn’t have time to do, synthesizing the many inputs that could help them and providing just the information they need, when they need it most, to make better decisions. Right in the workflow, in a language they can understand. Because we believe if we support the rep in every little moment, then they’ll be free to deliver big results, consistently.