It owns and operates AFC Ajax, a football team based in Amsterdam. The team plays its home matches at the Amsterdam ArenA. The Company obtains its revenue from five main sources: sponsoring, merchandising, the selling of television and Internet rights, ticket sales and the selling of players. It reports four segments: Football, Retail, Merchandising and Experience, comprising the museum dedicated to the club’s history. The Company also offers travel and event organization which is specialized in organizing official hospitality packages to home games of AFC Ajax, as well as youth football camps and clinics and Ajax television broadcasting services.