Affogata (also known as Great People) is a company that develops a brand reputation analytics platform and offers AI-driven technology that provides clients with data related to their brand and competitors from forums, the web, and internal data sources. The platform brings data points, analyzes them, and brings the analysis back to teams so they can make better decisions in real-time. It allows stakeholders - including marketers, product managers, customer success teams, and data analysts - to derive insights based on this data.