Affinio is a marketing intelligence platform that leverages the social graph to reveal actionable insights around market audiences. Affinio clients, such as BBC Worldwide, SABMiller, and L’Oréal, are better able to understand their customers and prospects by identifying data-driven personas that naturally exist in their audience leading to better paid and owned content strategies. The company’s proprietary algorithms analyze the social connections that exist within any audience, then groups individuals into tribes of people with similar interests and passions. Companies use Affinio to build data-driven buyer personas, win new business, and create data-driven content that resonates with their ideal customers.

Employee Rating

3.1More
TypePrivate
HQNew York, US
Founded2014
Size (employees)60 (est)
Websiteaffinio.com
Affinio was founded in 2014 and is headquartered in New York, US
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Affinio Office Locations

Affinio has an office in New York
New York, (HQ)
1412 Broadway
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Affinio Financials and Metrics

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Founding Date

2014

Affinio total Funding

$13.5 m

Affinio latest funding size

$8.96 m

Time since last funding

a year ago

Affinio investors

Affinio's latest funding round in November 2017 was reported to be $9 m. In total, Affinio has raised $13.5 m
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Affinio Online and Social Media Presence

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Affinio News and Updates

Affinio Appoints Jon Baron CRO

HALIFAX, Nova Scotia, Nov. 15, 2018 /PRNewswire/ -- Affinio, the leading marketing strategy platform offering visualization for cross-channel behavioral, insights data and cultural intelligence for brands, announced today that Jon Baron has joined its executive team, serving as Chief...

Affinion Group Completes Sale of Insurance Division to Mill Point Capital

STAMFORD, Conn., Aug. 15, 2018 /PRNewswire/ -- Affinion Group, LLC, a subsidiary of Affinion Group Holdings, Inc. (together with its consolidated subsidiaries, "Affinion Group"), today announced that it has closed the previously announced sale of its insurance division, Affinion Insurance ...
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Affinio Company Life and Culture

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Affinio Frequently Asked Questions

  • When was Affinio founded?

    Affinio was founded in 2014.

  • How many employees does Affinio have?

    Affinio has 60 employees.

  • Who are Affinio competitors?

    Competitors of Affinio include Crimson Hexagon, WorkSpan and LimeTray.

  • Where is Affinio headquarters?

    Affinio headquarters is located at 1412 Broadway, New York.

  • Where are Affinio offices?

    Affinio has an office in New York.

  • How many offices does Affinio have?

    Affinio has 1 office.