Affinio is a marketing intelligence platform that leverages the social graph to reveal actionable insights around market audiences. Affinio clients, such as BBC Worldwide, SABMiller, and L’Oréal, are better able to understand their customers and prospects by identifying data-driven personas that naturally exist in their audience leading to better paid and owned content strategies. The company’s proprietary algorithms analyze the social connections that exist within any audience, then groups individuals into tribes of people with similar interests and passions. Companies use Affinio to build data-driven buyer personas, win new business, and create data-driven content that resonates with their ideal customers.
Type
Private
HQ
New York, US
Founded
2014
Employees
44 (est)+3%

Key People at Affinio

Tim Burke

Tim Burke

Co-founder and CEO
Ardi Iranmanesh

Ardi Iranmanesh

Co Founder
Philip Macartney

Philip Macartney

VP Head of EMEA

Affinio Locations

New York, US

Affinio Metrics

Affinio Summary

Founding Date

2014

Total Funding

$4.6 M

Investors

Affinio Company Life