OverviewSuggest Edit

Affinio is a marketing intelligence platform that leverages the social graph to reveal actionable insights around market audiences. Affinio clients, such as BBC Worldwide, SABMiller, and L’Oréal, are better able to understand their customers and prospects by identifying data-driven personas that naturally exist in their audience leading to better paid and owned content strategies. The company’s proprietary algorithms analyze the social connections that exist within any audience, then groups individuals into tribes of people with similar interests and passions. Companies use Affinio to build data-driven buyer personas, win new business, and create data-driven content that resonates with their ideal customers.
TypePrivate
Founded2014
HQHalifax, CA
Websiteaffinio.com
Employee Ratings3.6

Latest Updates

Employees (est.) (Sept 2021)22
Cybersecurity ratingBMore

Key People/Management at Affinio

Tim Burke

Tim Burke

Co-Founder, CEO
Stephen Hankinson

Stephen Hankinson

Co-Founder, CTO
Phil Renaud

Phil Renaud

Co-Founder, VP of Engineering
Ardi Iranmanesh

Ardi Iranmanesh

Co-Founder, Revenue Operations
Jon Baron

Jon Baron

Chief Revenue Officer
Teri Anderson

Teri Anderson

Chief Financial Officer
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Affinio Office Locations

Affinio has offices in Halifax and New York
Halifax, CA (HQ)
2737 Joseph Howe Dr 2nd floor
New York, NY, US
1412 Broadway
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Affinio Financials and Metrics

Summary Metrics

Founding Date

2014

Affinio total Funding

$13.5 m

Affinio latest funding size

$8.96 m

Time since last funding

4 years ago

Affinio investors

Affinio's latest funding round in November 2017 was reported to be $9 m. In total, Affinio has raised $13.5 m
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Affinio Cybersecurity Score

Cybersecurity ratingPremium dataset

B

85/100

SecurityScorecard logo

Affinio Online and Social Media Presence

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Affinio News and Updates

Affinio Announces Strategic AI Partnership With Snowflake

HALIFAX, Calif. and NEW YORK, April 29, 2020 /PRNewswire/ -- Affinio, an augmented analytics company with the mission to democratize data science across all enterprises, today announced a strategic partnership with Snowflake, the cloud data platform, to provide AI-powered insights to...

Affinio Appoints Jon Baron CRO

HALIFAX, Nova Scotia, Nov. 15, 2018 /PRNewswire/ -- Affinio, the leading marketing strategy platform offering visualization for cross-channel behavioral, insights data and cultural intelligence for brands, announced today that Jon Baron has joined its executive team, serving as Chief...

Affinion Group Completes Sale of Insurance Division to Mill Point Capital

STAMFORD, Conn., Aug. 15, 2018 /PRNewswire/ -- Affinion Group, LLC, a subsidiary of Affinion Group Holdings, Inc. (together with its consolidated subsidiaries, "Affinion Group"), today announced that it has closed the previously announced sale of its insurance division, Affinion Insurance ...

Affinio Frequently Asked Questions

  • When was Affinio founded?

    Affinio was founded in 2014.

  • Who are Affinio key executives?

    Affinio's key executives are Tim Burke, Stephen Hankinson and Phil Renaud.

  • How many employees does Affinio have?

    Affinio has 22 employees.

  • Who are Affinio competitors?

    Competitors of Affinio include LimeTray, AddThis and Vistaprint.

  • Where is Affinio headquarters?

    Affinio headquarters is located at 2737 Joseph Howe Dr 2nd floor, Halifax.

  • Where are Affinio offices?

    Affinio has offices in Halifax and New York.

  • How many offices does Affinio have?

    Affinio has 2 offices.