The Advertising Checking Bureau (ACB) is a company that specializes in the development, management, and administration of channel marketing programs within consumer and B2B marketplaces. Its solutions include rebate and loyalty programs, incentive and reward programs, co-op advertising/market development funds (MDF), brand compliance, etc.The company also develops a Channel Resource Platform (CRP) for channel marketing that delivers data insights with a customizable dashboard, comprehensive analytics, solutions/program integration, and integrated reporting.