AdTheorent

AdTheorent® is a technology company that is transforming digital advertising through data-driven predictive solutions. AdTheorent’s machine learning, tracking and deep linking technologies combine to maximize engagement and awareness for advertisers. AdTheorent’s machine learning technology platform combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. Powered by data-driven intelligence, AdTheorent’s platform delivers the right ad, to the right user, at the right time – all in “real time” within brand advertisers’ ROAS and performance goals. AdTheorent’s Device GenomeTM is the most comprehensive cross-device ID mapping infrastructure in market, featuring more than 242 million unique IDs mapped to extensive 1st, 2nd and 3rd party data sources, including 101 million US households. As a mobile-first Data Management Platform, AdTheorent’s Device Genome is uniquely positioned to match offline and online data to mobile at scale, affect cross-device targeting and break new ground in media attribution including physical activity such as purchase. AdTheorent’s measurement and analytics solution is the mobile advertising industry’s most advanced cross-device/cross-media measurement and analytics technology, providing the “post-click and post view” signals necessary for modeling to (i.e., predicting) true user engagement and awareness. AdTheorent’s Apptivation® is unprecedented deep linking technology that powers “intelligent ad units,” fostering seamless and efficient user engagement. Apptivation allows brands and marketers to drive significant user interactivity with their own branded apps, social media apps, or iOS native functions.
Type
Private
HQ
New York, US
Founded
2011
Employees
141 (est)+3%
AdTheorent was founded in 2011 and is headquartered in New York, US

Key People at AdTheorent

Paul Severini

Paul Severini

EVP, Mobile Media Sales
Scott Russo

Scott Russo

Managing Partner & Chief Operations Officer
Dogan Aksoy

Dogan Aksoy

Co-founder and EVP, Operations
James Lawson

James Lawson

Managing Partner & Chief Legal Officer
Anthony Iacovone

Anthony Iacovone

CEO

AdTheorent Locations

New York, US

AdTheorent Metrics

AdTheorent Summary

Founding Date

2011

Total Funding

$4 M

Latest funding size

$4 M

Time since last funding

about 3 years

Investors

AdTheorent's latest funding round of $4 M was in September 2013. In total, AdTheorent has raised $4 M.

AdTheorent Online Presence

AdTheorent Company Life

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