AdTheorent® is a technology company that is transforming digital advertising through data-driven predictive solutions. AdTheorent’s machine learning, tracking and deep linking technologies combine to maximize engagement and awareness for advertisers. AdTheorent’s machine learning technology platform combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. Powered by data-driven intelligence, AdTheorent’s platform delivers the right ad, to the right user, at the right time – all in “real time” within brand advertisers’ ROAS and performance goals. AdTheorent’s Device GenomeTM is the most comprehensive cross-device ID mapping infrastructure in market, featuring more than 242 million unique IDs mapped to extensive 1st, 2nd and 3rd party data sources, including 101 million US households. As a mobile-first Data Management Platform, AdTheorent’s Device Genome is uniquely positioned to match offline and online data to mobile at scale, affect cross-device targeting and break new ground in media attribution including physical activity such as purchase. AdTheorent’s measurement and analytics solution is the mobile advertising industry’s most advanced cross-device/cross-media measurement and analytics technology, providing the “post-click and post view” signals necessary for modeling to (i.e., predicting) true user engagement and awareness. AdTheorent’s Apptivation® is unprecedented deep linking technology that powers “intelligent ad units,” fostering seamless and efficient user engagement. Apptivation allows brands and marketers to drive significant user interactivity with their own branded apps, social media apps, or iOS native functions.
Company Growth (employees)
New York, US
Size (employees)
170 (est)
AdTheorent was founded in 2011 and is headquartered in New York, US

Key People/Management at AdTheorent

Anthony Iacovone

Anthony Iacovone

Dogan Aksoy

Dogan Aksoy

Co-founder and EVP, Operations
Paul Severini

Paul Severini

EVP, Mobile Media Sales
Scott Russo

Scott Russo

Managing Partner & Chief Operations Officer
James Lawson

James Lawson

Managing Partner & Chief Legal Officer

AdTheorent Office Locations

AdTheorent has an office in New York
New York, US (HQ)
155 Ave of the Americas
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AdTheorent Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$4 m

Latest funding size

$4 m

Time since last funding

over 4 years


AdTheorent's latest funding round in September 2013 was reported to be $4 m. In total, AdTheorent has raised $4 m

AdTheorent's Web-traffic and Trends

AdTheorent Online and Social Media Presence

AdTheorent Company Life and Culture

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