Adthena

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Adthena provides ultimate search intelligence solution for search marketers. Its interface segments data to provide insights into brand protection, partner management, strategic planning, gap analysis and ad copy analysis delivering the key insights search advertisers need.

TypePrivate
Founded2012
HQLondon, GBMap
Websiteadthena.com
Employee Ratings4.6More
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Latest Updates

Employees (est.) (Dec 2019)101(-2%)

Key People/Management at Adthena

Ian O'Rourke

Ian O'Rourke

CEO & Founder
Paul Felby

Paul Felby

Chief Technology Officer
Will Richards

Will Richards

VP Finance
Ashley Fletcher

Ashley Fletcher

VP Marketing
Steve Anderton

Steve Anderton

VP Australia & New Zealand
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Adthena Office Locations

Adthena has offices in London, Austin and The Rocks
London, GB (HQ)
Fountain House, 130 Fenchurch Street
The Rocks, AU
Suite 123B, Level 2/12 Argyle St
Austin, US
600 Congress Ave
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Adthena Financials and Metrics

Summary Metrics

Founding Date

2012

Adthena total Funding

$23.1 m

Adthena latest funding size

$5 m

Time since last funding

3 months ago

Adthena investors

Updata Partners, Mel Morris, CIBC Innovation Banking
Adthena's latest funding round in September 2019 was reported to be $5 m. In total, Adthena has raised $23.1 m
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Adthena Operating Metrics

Adthena's Enterprise Customers was reported to be 250 in Sep, 2019.
Sep, 2019

Enterprise Customers

250
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Adthena Online and Social Media Presence

Adthena's Trends

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Adthena Blogs

December 04, 2019

It’s a search off: Financial services companies go head-to-head

In our latest CMO Search Intelligence Report for the US Finance Industry (Q4 2019), we’ve pitted the top 350 Finance companies in the US against one another to see who’s performing best in paid search in this highly-competitive market.In this blog, we take a closer look at two companies featuring in…
December 04, 2019

This credit card company is ready for the holidays, are you?

Retailers aren’t the only ones who have been prepping for the holiday shopping season. Credit card companies have a lot to gain during the end-of-year peak holiday sales period when consumers are relying heavily on plastic and looking for the best rates and rewards.To create our latest CMO Search In…
December 04, 2019

Report: Agile Customer Experience Significantly Contributes to Digital Marketing Success for Finance Companies

Report: Agile Customer Experience Significantly Contributes to Digital Marketing Success for Finance Companies Adthena’s Q4 2019 CMO Search Intelligence Report evaluates the state of the finance search landscape to help CMOs optimize performanceAustin, Texas (December 4, 2019) — With digital transfo…
November 27, 2019

Here’s why MoneySuperMarket lost 8% of the paid search market share in a single day

Here’s why MoneySuperMarket lost 8% of the paid search market share in a single dayOn October 24, Marcus by Goldman Sachs entered the paid search bank accounts category in the UK with an aggressive strategy that caught some competitors napping. The day before the Marcus move MoneySuperMarket held 12…
November 14, 2019

Google launches new audience targeting options—Here’s what you need to know

Google launches new audience targeting options—Here’s what you need to knowIn conjunction with its new BERT-focused search algorithm, Google has also introduced two new optimization models. This might impact your bidding strategies for the holiday season and into 2020. These new audience targeting f…
November 13, 2019

Has Google’s BERT update disrupted your campaigns? Don’t panic, automate.

Has Google’s BERT update disrupted your campaigns? Don’t panic, automate.Just when you thought you had your search strategy running smoothly, Google introduced the BERT update. It’s proven to be one of the most significant changes to Google’s search algorithm in almost five years. BERT is a techniqu…
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 Adthena Frequently Asked Questions

  • When was Adthena founded?

    Adthena was founded in 2012.

  • Who are Adthena key executives?

    Adthena's key executives are Ian O'Rourke, Paul Felby and Will Richards.

  • How many employees does Adthena have?

    Adthena has 101 employees.

  • Who are Adthena competitors?

    Competitors of Adthena include Sherpa.ai, Maroon.ai and Nami ML.

  • Where is Adthena headquarters?

    Adthena headquarters is located at Fountain House, 130 Fenchurch Street, London.

  • Where are Adthena offices?

    Adthena has offices in London, Austin and The Rocks.

  • How many offices does Adthena have?

    Adthena has 3 offices.