OverviewSuggest Edit

Adthena provides ultimate search intelligence solution for search marketers. Its interface segments data to provide insights into brand protection, partner management, strategic planning, gap analysis and ad copy analysis delivering the key insights search advertisers need.

TypePrivate
Founded2012
HQLondon, GB
Websiteadthena.com
Employee Ratings4.6

Latest Updates

Employees (est.) (Apr 2022)136(+8%)
Revenue (FY, 2018)£4.7 M(+66%)
Cybersecurity ratingBMore
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Key People/Management at Adthena

Ian O'Rourke

Ian O'Rourke

CEO & Founder
Paul Felby

Paul Felby

Chief Technology Officer
Will Richards

Will Richards

Chief Financial Officer (Exec Team)
Steve Anderton

Steve Anderton

VP Australia & New Zealand
Ashley Fletcher

Ashley Fletcher

VP of Marketing (Exec Team)
Jon Seeber

Jon Seeber

Board Member
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Adthena Office Locations

Adthena has offices in London, Austin and The Rocks
London, GB (HQ)
Fountain House, 130 Fenchurch Street
London, GB
131 Finsbury Pavement
The Rocks, AU
Suite 123B, Level 2/12 Argyle St
Austin, TX, US
720 Brazos St
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Adthena Financials and Metrics

Summary Metrics

Founding Date

2012

Adthena total Funding

$23.1 m

Adthena latest funding size

$5 m

Time since last funding

3 years ago

Adthena investors

Adthena's latest funding round in September 2019 was reported to be $5 m. In total, Adthena has raised $23.1 m
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Adthena Revenue

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Adthena's revenue was reported to be £4.68 m in FY, 2018
GBP

Revenue (FY, 2018)

4.7m

Gross profit (FY, 2018)

2.3m

Gross profit margin (FY, 2018), %

48.1%

Net income (FY, 2018)

(3.9m)

EBIT (FY, 2018)

(4.1m)

Cash (31-Dec-2018)

569.1k
GBPFY, 2016FY, 2017FY, 2018

Revenue

2.0m2.8m4.7m

Cost of goods sold

909.8k1.5m2.4m

Gross profit

1.1m1.3m2.3m

Gross profit Margin, %

55%46%48%
GBPFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

223.8k240.1k1.2m232.3k569.1k

Accounts Receivable

318.2k455.2k279.5k411.0k602.3k

Current Assets

542.0k695.3k1.8m1.0m1.9m
GBPFY, 2014

Financial Leverage

6.5 x
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Adthena Operating Metrics

Adthena's Enterprise Customers was reported to be 250 in Sep, 2019.
Sep, 2019

Enterprise Customers

250
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Adthena Cybersecurity Score

Cybersecurity ratingPremium dataset

B

81/100

SecurityScorecard logo

Adthena Online and Social Media Presence

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Adthena News and Updates

Adthena acquires Kantar’s paid search business

Adthena is expanding its partnership with market research company Kantar by acquiring Kantar’s paid search business. The two companies announced an agreement earlier this month, through which Adthena data will be integrated into Kantar’s ad intelligence product. Now, through this new acquisition, Ad…

Adthena Launches ‘Local View,’ the Future of Location-Based Search Intelligence

New solution gives brands greater clarity on consumer & competitor search behavior at a local level, helping them reach and target the audiences that matter most, wherever they are New solution gives brands greater clarity on consumer & competitor search behavior at a local level, helping th…

Adthena Blogs

How Automotive retailers can leverage search intelligence to dominate the competitive landscape

Cazoo is a British online car retailer based in London, England. They make buying or selling a car a lot like ordering any other product online.  On their website, consumers can simply and seamlessly buy, sell, finance, or lease a vehicle entirely online for delivery or collection in as little as 72…

Adthena & GIMO shortlisted at the iGaming EGR Awards 2022

May 17 2022 – Adthena and customers, GIMO have been shortlisted at the EGR Marketing and Innovation Awards 2022 Adthena & GIMO – Supplier marketing campaign – SHORTLISTED The EGR Marketing and Innovation Awards recognize the most innovative and creative companies in the online gaming industry. A…

A Travel & Tourism PPC Strategy to Free Up Resources Copy

Pummeled by the pandemic, travel brands are facing tight budgets, lean staff, and little appetite for waste and inefficiency.  At the same time, there’s revenue to be had. Despite soaring fuel prices and related travel costs, travelers are eager to book. So, short-staffed or not, travel brands have …

A Travel & Tourism PPC Strategy to Free Up Resources

Pummeled by the pandemic, travel brands are facing tight budgets, lean staff, and little appetite waste and inefficiency.  At the same time, there’s revenue to be had. Despite soaring fuel prices and related travel costs, travelers are eager to book. So, short-staffed or not, travel brands have to g…

Adthena’s Local View WINS two Global Biz Tech Awards 2022

May 06 2022 – Adthena’s ground-breaking Local View solution has WON two Global Business Tech Awards, beating 10 other companies to the trophy in one category: Global Business Tech Awards 2022 WINNER – Best use of Data  Adthena’s Local View WINNER – Best use of Innovation  Adthena’s Local View Local …

Adthena & customers shortlisted for Global Agency Awards 2022

April 28 2022 – Adthena and customers have been shortlisted for two Global Agency Awards: Adthena & Journey Further – Best PPC Campaign Adthena & GIMO – Best PPC Campaign The Global Agency Awards recognizes and rewards the work of agencies who are transforming businesses through innovative e…
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Adthena Frequently Asked Questions

  • When was Adthena founded?

    Adthena was founded in 2012.

  • Who are Adthena key executives?

    Adthena's key executives are Ian O'Rourke, Paul Felby and Will Richards.

  • How many employees does Adthena have?

    Adthena has 138 employees.

  • What is Adthena revenue?

    Latest Adthena annual revenue is £4.7 m.

  • What is Adthena revenue per employee?

    Latest Adthena revenue per employee is £33.9 k.

  • Who are Adthena competitors?

    Competitors of Adthena include Operational Excellence OPEX Group, My Telescope and Pyxis One.

  • Where is Adthena headquarters?

    Adthena headquarters is located at Fountain House, 130 Fenchurch Street, London.

  • Where are Adthena offices?

    Adthena has offices in London, Austin and The Rocks.

  • How many offices does Adthena have?

    Adthena has 4 offices.