Adthena
- Revenue£4.7 MFY, 2018
- Total Funding$23.1 M
OverviewSuggest Edit
Adthena provides ultimate search intelligence solution for search marketers. Its interface segments data to provide insights into brand protection, partner management, strategic planning, gap analysis and ad copy analysis delivering the key insights search advertisers need.
| Type | Private | |
| Founded | 2012 | |
| HQ | London, GB | Map |
| Website | adthena.com | |
| Employee Ratings |
Key People/Management at Adthena
Ian O'Rourke
CEO & Founder
Paul Felby
Chief Technology Officer
Will Richards
Chief Financial Officer (Exec Team)
Steve Anderton
VP Australia & New Zealand
Ashley Fletcher
VP of Marketing (Exec Team)
Jon Seeber
Board Member
Adthena Office Locations
Adthena has offices in London, Austin and The Rocks
London, GB (HQ)
Fountain House, 130 Fenchurch Street
London, GB
131 Finsbury Pavement
The Rocks, AU
Suite 123B, Level 2/12 Argyle St
Austin, TX, US
720 Brazos St
Adthena Financials and Metrics
Summary Metrics
Founding Date | 2012 |
Adthena total Funding | $23.1 m |
Adthena latest funding size | $5 m |
Time since last funding | 3 years ago |
Adthena investors | Updata Partners, Mel Morris, CIBC Innovation Banking |
Adthena's latest funding round in September 2019 was reported to be $5 m. In total, Adthena has raised $23.1 m
Adthena Revenue
Adthena's revenue was reported to be £4.68 m in FY, 2018
| GBP | |
|---|---|
Revenue (FY, 2018) | 4.7m |
Gross profit (FY, 2018) | 2.3m |
Gross profit margin (FY, 2018), % | 48.1% |
Net income (FY, 2018) | (3.9m) |
EBIT (FY, 2018) | (4.1m) |
Cash (31-Dec-2018) | 569.1k |
| GBP | FY, 2016 | FY, 2017 | FY, 2018 |
|---|---|---|---|
Revenue | 2.0m | 2.8m | 4.7m |
Cost of goods sold | 909.8k | 1.5m | 2.4m |
Gross profit | 1.1m | 1.3m | 2.3m |
Gross profit Margin, % | 55% | 46% | 48% |
| GBP | FY, 2014 | FY, 2015 | FY, 2016 | FY, 2017 | FY, 2018 |
|---|---|---|---|---|---|
Cash | 223.8k | 240.1k | 1.2m | 232.3k | 569.1k |
Accounts Receivable | 318.2k | 455.2k | 279.5k | 411.0k | 602.3k |
Current Assets | 542.0k | 695.3k | 1.8m | 1.0m | 1.9m |
| GBP | FY, 2014 |
|---|---|
Financial Leverage | 6.5 x |
Adthena Operating Metrics
Adthena's Enterprise Customers was reported to be 250 in Sep, 2019.
| Sep, 2019 | |
|---|---|
Enterprise Customers | 250 |
Adthena Cybersecurity Score
Adthena Online and Social Media Presence
1.18k Twitter followers
Adthena has 1.18k Twitter Followers. The number of followers has increased 1% month over month and increased 0.9% quarter over quarter
Adthena's Trends
Twitter Engagement Stats for @adthena
3.9k
Tweets
1.1k
Following
1.2k
Followers
1
Tweets last 30 days
0
Avg. likes per Tweet
100%
Tweets with engagement
Adthena News and Updates
July 20, 2022
Conductor and Adthena Form Strategic Partnership to Offer Innovative Search Marketing Solutions for Enterprise Brands
The Partnership Will Provide Marketing Teams with Intelligence Across Paid Search Advertising and Organic Marketing, Unlocking Cross-Channel Efficiencies and Higher ROI for Customers The Partnership Will Provide Marketing Teams with Intelligence Across Paid Search Advertising and Organic Marketing, …
January 19, 2021
Adthena acquires Kantar’s paid search business
Adthena is expanding its partnership with market research company Kantar by acquiring Kantar’s paid search business. The two companies announced an agreement earlier this month, through which Adthena data will be integrated into Kantar’s ad intelligence product. Now, through this new acquisition, Ad…
December 01, 2020
Adthena Launches ‘Local View,’ the Future of Location-Based Search Intelligence
New solution gives brands greater clarity on consumer & competitor search behavior at a local level, helping them reach and target the audiences that matter most, wherever they are New solution gives brands greater clarity on consumer & competitor search behavior at a local level, helping th…
Adthena Blogs
August 02, 2022
Auction Insights + Adthena = dominate your competitive landscape
Any search marketer can tell you the value of Google Auction Insights in assessing search performance against other advertisers in your auctions. But what if you could unlock even more? What if you could surface granular strategic data about each competitor across your entire landscape? What if you…
July 22, 2022
Adthena & customers win 4 Global Search Awards 2022
July 22 2022 – Adthena and customers have won in an incredible FOUR awards at the Global Search Awards 2022: WINNER – Adthena and Legal & General – Best Use of Search – Finance (PPC): Large WINNER – Adthena and Legal & General – Best UK PPC Campaign WINNER – Adthena & GIMO – Best […]
…
July 20, 2022
Conductor and Adthena Form a Strategic Partnership
Conductor and Adthena Form a Strategic Partnership to Offer Innovative Search Marketing Solutions for Enterprise Brands July 20 2022 – New York – Today, Conductor, the leading enterprise organic marketing technology, and Adthena, the leading paid search intelligence platform, announced a strategic p…
July 15, 2022
Adthena & customers shortlisted for seven US Search Awards 2022
July 15 2022 – Adthena and have been shortlisted in a whopping seven categories at the US Search Awards 2022 along with our customers: Adthena, L’Oréal USA & Armani beauty – Best Use of Search – Retail / eCommerce (PPC) Adthena, L’Oréal USA & Armani beauty – Best Use of Search – B2C (PPC) Ad…
June 10, 2022
Adthena & customers shortlisted for 7 Global Search Awards 2022
June 10 2022 – Adthena and customers have been shortlisted in a whopping seven categories at the Global Search Awards 2022: Adthena and Legal & General – Best Use of Search – Finance (PPC): Large Adthena and Legal & General – Best Use of Search – B2C (PPC): Large Adthena and Legal & Ge…
May 27, 2022
Adthena and GIMO are WINNERS at the Euro Search Awards 2022 for Gaming
May 27 2022 – Adthena and customers GIMO have Won in the Best use of Search – Gaming category at the European Search Awards. Adthena & GIMO – Best use of Search – Gaming – WINNER The European Search Awards reward and celebrate the very best companies and people working in PPC & SEO across a …
Adthena Frequently Asked Questions
When was Adthena founded?
Adthena was founded in 2012.
Who are Adthena key executives?
Adthena's key executives are Ian O'Rourke, Paul Felby and Will Richards.
How many employees does Adthena have?
Adthena has 138 employees.
What is Adthena revenue?
Latest Adthena annual revenue is £4.7 m.
What is Adthena revenue per employee?
Latest Adthena revenue per employee is £33.9 k.
Who are Adthena competitors?
Competitors of Adthena include Operational Excellence OPEX Group, My Telescope and Pyxis One.
Where is Adthena headquarters?
Adthena headquarters is located at Fountain House, 130 Fenchurch Street, London.
Where are Adthena offices?
Adthena has offices in London, Austin and The Rocks.
How many offices does Adthena have?
Adthena has 4 offices.
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