Adthena

OverviewSuggest Edit

Adthena provides ultimate search intelligence solution for search marketers. Its interface segments data to provide insights into brand protection, partner management, strategic planning, gap analysis and ad copy analysis delivering the key insights search advertisers need.

TypePrivate
Founded2012
HQLondon, GB
Websiteadthena.com
Employee Ratings4.6

Latest Updates

Employees (est.) (Jul 2022)138
Revenue (FY, 2018)£4.7 M(+66%)
Cybersecurity ratingCMore
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Key People/Management at Adthena

Ian O'Rourke

Ian O'Rourke

CEO & Founder
Paul Felby

Paul Felby

Chief Technology Officer
Will Richards

Will Richards

Chief Financial Officer (Exec Team)
Steve Anderton

Steve Anderton

VP Australia & New Zealand
Ashley Fletcher

Ashley Fletcher

VP of Marketing (Exec Team)
Jon Seeber

Jon Seeber

Board Member
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Adthena Office Locations

Adthena has offices in London, Austin and The Rocks
London, GB (HQ)
Fountain House, 130 Fenchurch Street
London, GB
131 Finsbury Pavement
The Rocks, AU
Suite 123B, Level 2/12 Argyle St
Austin, TX, US
720 Brazos St
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Adthena Financials and Metrics

Summary Metrics

Founding Date

2012

Adthena total Funding

$23.1 m

Adthena latest funding size

$5 m

Time since last funding

3 years ago

Adthena investors

Adthena's latest funding round in September 2019 was reported to be $5 m. In total, Adthena has raised $23.1 m
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Adthena Revenue

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Adthena's revenue was reported to be £4.68 m in FY, 2018
GBP

Revenue (FY, 2018)

4.7m

Gross profit (FY, 2018)

2.3m

Gross profit margin (FY, 2018), %

48.1%

Net income (FY, 2018)

(3.9m)

EBIT (FY, 2018)

(4.1m)

Cash (31-Dec-2018)

569.1k
GBPFY, 2016FY, 2017FY, 2018

Revenue

2.0m2.8m4.7m

Cost of goods sold

909.8k1.5m2.4m

Gross profit

1.1m1.3m2.3m

Gross profit Margin, %

55%46%48%
GBPFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

223.8k240.1k1.2m232.3k569.1k

Accounts Receivable

318.2k455.2k279.5k411.0k602.3k

Current Assets

542.0k695.3k1.8m1.0m1.9m
GBPFY, 2014

Financial Leverage

6.5 x
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Adthena Operating Metrics

Adthena's Enterprise Customers was reported to be 250 in Sep, 2019.
Sep, 2019

Enterprise Customers

250

Adthena Cybersecurity Score

Cybersecurity ratingPremium dataset

C

78/100

SecurityScorecard logo

Adthena Online and Social Media Presence

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Adthena News and Updates

Conductor and Adthena Form Strategic Partnership to Offer Innovative Search Marketing Solutions for Enterprise Brands

The Partnership Will Provide Marketing Teams with Intelligence Across Paid Search Advertising and Organic Marketing, Unlocking Cross-Channel Efficiencies and Higher ROI for Customers The Partnership Will Provide Marketing Teams with Intelligence Across Paid Search Advertising and Organic Marketing, …

Adthena acquires Kantar’s paid search business

Adthena is expanding its partnership with market research company Kantar by acquiring Kantar’s paid search business. The two companies announced an agreement earlier this month, through which Adthena data will be integrated into Kantar’s ad intelligence product. Now, through this new acquisition, Ad…

Adthena Launches ‘Local View,’ the Future of Location-Based Search Intelligence

New solution gives brands greater clarity on consumer & competitor search behavior at a local level, helping them reach and target the audiences that matter most, wherever they are New solution gives brands greater clarity on consumer & competitor search behavior at a local level, helping th…

Adthena Blogs

Adthena & customers win 4 Global Search Awards 2022

July 22 2022 – Adthena and customers have won in an incredible FOUR awards at the Global Search Awards 2022: WINNER –  Adthena and Legal & General – Best Use of Search – Finance (PPC): Large WINNER –  Adthena and Legal & General – Best UK PPC Campaign WINNER –  Adthena & GIMO – Best […] …

Conductor and Adthena Form a Strategic Partnership

Conductor and Adthena Form a Strategic Partnership to Offer Innovative Search Marketing Solutions for Enterprise Brands July 20 2022 – New York – Today, Conductor, the leading enterprise organic marketing technology, and Adthena, the leading paid search intelligence platform, announced a strategic p…

Adthena & customers shortlisted for seven US Search Awards 2022

July 15 2022 – Adthena and have been shortlisted in a whopping seven categories at the US Search Awards 2022 along with our customers: Adthena, L’Oréal USA & Armani beauty – Best Use of Search – Retail / eCommerce (PPC) Adthena, L’Oréal USA & Armani beauty – Best Use of Search – B2C (PPC) Ad…

Adthena & customers shortlisted for 7 Global Search Awards 2022

June 10 2022 – Adthena and customers have been shortlisted in a whopping seven categories at the Global Search Awards 2022: Adthena and Legal & General – Best Use of Search – Finance (PPC): Large Adthena and  Legal & General – Best Use of Search – B2C (PPC): Large  Adthena and Legal & Ge…

Adthena and GIMO are WINNERS at the Euro Search Awards 2022 for Gaming

May 27 2022 – Adthena and customers GIMO have Won in the Best use of Search – Gaming category at the European Search Awards. Adthena & GIMO – Best use of Search – Gaming – WINNER The European Search Awards reward and celebrate the very best companies and people working in PPC & SEO across a …

How Automotive retailers can leverage search intelligence to dominate the competitive landscape

Cazoo is a British online car retailer based in London, England. They make buying or selling a car a lot like ordering any other product online.  On their website, consumers can simply and seamlessly buy, sell, finance, or lease a vehicle entirely online for delivery or collection in as little as 72…
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Adthena Frequently Asked Questions

  • When was Adthena founded?

    Adthena was founded in 2012.

  • Who are Adthena key executives?

    Adthena's key executives are Ian O'Rourke, Paul Felby and Will Richards.

  • How many employees does Adthena have?

    Adthena has 137 employees.

  • What is Adthena revenue?

    Latest Adthena annual revenue is £4.7 m.

  • What is Adthena revenue per employee?

    Latest Adthena revenue per employee is £34.2 k.

  • Who are Adthena competitors?

    Competitors of Adthena include Operational Excellence OPEX Group, My Telescope and Pyxis One.

  • Where is Adthena headquarters?

    Adthena headquarters is located at Fountain House, 130 Fenchurch Street, London.

  • Where are Adthena offices?

    Adthena has offices in London, Austin and The Rocks.

  • How many offices does Adthena have?

    Adthena has 4 offices.