Adstra (formerly known as Qualia, QBC Holdings) is a company that develops and provides a cloud-based cross-device platform to deliver consumer experiences from intent to conversion. The Company offers intent targeting, cross-device reach, campaign delivery, insight, and reporting solutions. It provides Qualia Data Intelligence Platform, a closed-loop, device agnostic, audience insights solution. The Company's engine creates a composite of multiple intent signals from a consumer and overlays our targeting capabilities to reach a marketer’s most qualified audience. 

Employee Rating

HQNew York, NY, US
Cybersecurity ratingDMore
Adstra was founded in 2011 and is headquartered in New York, NY, US

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Key People/Management at Adstra

Kathy Leake

Kathy Leake

CEO & Co-Founder

Adstra Office Locations

Adstra has offices in New York, Chicago and San Francisco
New York, NY, US (HQ)
37 W 28th St
Chicago, IL, US
203 N LaSalle St #2100
San Francisco, CA, US
100 Broadway, San Francisco
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Adstra Financials and Metrics

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Founding Date


Total Funding

$17.4 m


In total, Adstra had raised $17.4 m

Adstra Acquisitions / Subsidiaries

Company NameDateDeal Size
BlueCavaJanuary 20, 2016
PlayPhilo.ComAugust 04, 2011

Human Capital Metrics

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Adstra Cybersecurity Score

Cybersecurity ratingPremium dataset



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Adstra Online and Social Media Presence

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Adstra News and Updates

Adstra Launches Whitepaper on “The Multiple Views of the Identity Ecosystem”

New Whitepaper Guides Marketers Through the Crowded and Complex Field of Identity Management New Whitepaper Guides Marketers Through the Crowded and Complex Field of Identity Management

Allant Group and Adstra Partner on Highly Targeted Acquisition Programs

Adstra data and identity feed Allant Group’s robust modeling and omnichannel delivery capabilities, breaking the mid-market barriers to growth. Adstra data and identity feed Allant Group’s robust modeling and omnichannel delivery capabilities, breaking the mid-market barriers to growth.

Rahul Akerkar’s new restaurant Qualia is all about the balance in every bite

Qualia blends modern cooking with local Indian ingredients and age-old techniques .Qualia evolves upon Akerkar’s time-tested model for Indigo

Pilot Study Indicates Qualia Mind Improving Reasoning, Episodic Memory, Verbal Ability and Concentration

ENCINITAS, Calif., Aug. 7, 2018 /PRNewswire/ -- Neurohacker Collective recently began a pilot study using the CBS Health platform powered by Cambridge Brain Sciences (CBS)—a leading provider of cognitive testing tools—to help customers receive quantitative feedback on their current brain...

Real estate tech company Qualia hauls in $33 mln Series B

San Francisco-based Qualia, a real estate technology company, has raised $33 million in Series B funding. Menlo Ventures led the round with participation from 8VC, Bienville Capital and Barry Sternlicht.

New marketplace launched to simplify real estate closings

Qualia, a real estate title and closing platform, launched a new marketplace in order to simplify real estate closings. The company announced its new online platform will allow real estate agents to access vendors and close transactions more efficiently.

Adstra Blogs

MarTech Interview with Andy Johnson, Chief Data Officer at Adstra

By Paroma Sen On Sep 8, 2021 Andy Johnson, Chief Data Officer at Adstra expands more on the core challenges marketers face with their data management and measurement processes while highlighting a few best practices that can help: _______ Welcome to this MarTech Series chat Andy, tell us more about …

Ideal Insights – August 2021

“Mindfulness isn’t difficult, we just need to remember to do it.” — Sharon Salzberg This Month’s Update: Marketers are being thrust into a new era defined by first-party data and identity – an era that requires seamless and secure connection of data between online and offline, and known and unknown …

The Cookie Isn’t Going Anywhere—Ever. Nor Should It.

By Jason Bier, General Counsel and Chief Privacy Officer at Adstra Last month, the ad industry celebrated Google’s announcement that it would be delaying deprecation of third-party cookies on Chrome for two more years, which gives Google, publishers, advertisers and developers more time needed to bu…

Ideal Insights – July 2021

“Takin’ on a challenge is a lot like riding a horse. If you’re comfortable while you’re doin’ it, you’re probably doin’ it wrong.” –Ted Lasso This Month’s Update: As we hit the summer months, it seems we are entering an accelerated phase of change. As marketers, we need to thoughtfully consider both…

In the new identity ecosystem, marketers must be comfortable with the machinery “under the hood”

June 30, 2021 This week’s column by Charlie Swift, EVP at Adstra, highlights the intersection of outcomes and processes in marketing. Outcomes are having a moment. Driven by the example of disruptive DTC brands, more and more of the ecosystem – including large, incumbent brand marketers – is driving…

Ideal Insights – June 2021

“Renewal is not just innovation and change. It is also the process of bringing the results of change into line with our purposes.” — John W. Gardner This Month’s Update: As the world around us is starting to awaken from the pandemic, so too is the level of marketing we are seeing at our clients. We …
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Adstra Frequently Asked Questions

  • When was Adstra founded?

    Adstra was founded in 2011.

  • Who are Adstra key executives?

    Adstra's key executives are Kathy Leake.

  • How many employees does Adstra have?

    Adstra has 8 employees.

  • Who are Adstra competitors?

    Competitors of Adstra include Viant, Eagle Eye Solutions and Coniq.

  • Where is Adstra headquarters?

    Adstra headquarters is located at 37 W 28th St, New York.

  • Where are Adstra offices?

    Adstra has offices in New York, Chicago and San Francisco.

  • How many offices does Adstra have?

    Adstra has 3 offices.