adsquare

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adsquare is the Audience Management Platform for mobile programmatic advertising, providing access to rich data at global scale. Our independent self-service platform gives advertisers and agencies full control to define audience segments and seamlessly activate them via their preferred programmatic buying platform. The real-time data stack enriches billions of bid requests from publishers and global supply partners such as MoPub, Smaato, Nexage or AppNexus and enables them to harness the real value of their users to boost monetization. adsquare's sophisticated onboarding capabilities enable selected offline, online and mobile data providers to make their data accessible for all programmatic buying platforms in a secure and transparent way via one single API. Our technology divides the physical world into a multi-dimensional grid defined by millions of contextual data points and analyzes real-world consumer behaviour. The platform's ability to anonymize and analyze consumer data around location, context and mobile behavior has been awarded the ePrivacyseal, confirming its compliance with strict European privacy laws.
TypePrivate
Founded2012
HQBerlin, DE
Websiteadsquare.com

Latest Updates

Employees (est.) (Sep 2019)50(-1%)

Key People/Management at adsquare

Tom Laband

Tom Laband

Co-Founder & CEO
Sebastian Doerfel

Sebastian Doerfel

Co-Founder & COO
Fritz Richter

Fritz Richter

Co-Founder & CTO
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adsquare Office Locations

adsquare has offices in Berlin, Paris and London
Berlin, DE (HQ)
36 Saarbrücker Str.
Paris, FR
62 Rue Jean-Jacques Rousseau
London, GB
1 Sekforde Street Clerkenwell Green
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adsquare Financials and Metrics

Summary Metrics

Founding Date

2012

adsquare total Funding

$5.7 m

adsquare latest funding size

$4.30 m

Time since last funding

5 years ago

adsquare investors

adsquare's latest funding round in October 2014 was reported to be $4.3 m. In total, adsquare has raised $5.7 m
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adsquare Online and Social Media Presence

Embed Graph

adsquare Blogs

Our Footfall Measurement Solution Is Now Globally Available in Google and The Trade Desk

We’re extremely happy to announce today that our Real-Time Footfall Measurement solution is available now available globally in Google’s Marketing Platform (DV360 and Campaign Manager) and The Trade Desk. The technology enables brands to measure the success of multi-channel drive-to-store campaigns …

Vodafone’s Award Winning Data-Driven Campaign Brings 49.7% Sales Uplift

Vodafone partnered with adsquare and Adform to leverage multiple data sources following an innovative targeting approach for improving the effectiveness of a drive-to-store campaign. Titled “Plug & Surf – The New Internet”, the award winning campaign for Vodafone’s GigaCube product – wireless ro…

Protected: How Can QSR Marketers Tap Into The Possibilities of Location Data

There is no excerpt because this is a protected post.

adsquare & Active Agent Expand Partnership

We’re very happy to announce the expansion of our partnership with Active Agent, enabling targeting solutions in real-time, thanks to our rich audience and geo-spatial data. Through our Pre-Bid and DMP integrations, clients of Active Agent will have access to our real-time targeting solutions, offer…

Mobile Trends On Valentine’s Day

We’re happy to spread some love and share with you the latest stats and trends around Valentine’s Day. Apart from the staggering amount expected to be spend in the US only ($30 bn!!!), most significant is the fact that more and more purchase decisions are made with the help of smartphone devices and…

The Programmatic Year Ahead: Increasing Trust & Accountability Through Technology

At the beginning of another year, we’d like to take the time and reflect on what is going to emerge or what is already happening in the digital marketing space. Considering industry specific factors such as market maturity and opportunities for growth as well as external factors like regulation and …
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adsquare Frequently Asked Questions

  • When was adsquare founded?

    adsquare was founded in 2012.

  • Who are adsquare key executives?

    adsquare's key executives are Tom Laband, Sebastian Doerfel and Fritz Richter.

  • How many employees does adsquare have?

    adsquare has 50 employees.

  • Who are adsquare competitors?

    Competitors of adsquare include 4INFO, Otello Corporation and Remerge.

  • Where is adsquare headquarters?

    adsquare headquarters is located at 36 Saarbrücker Str., Berlin.

  • Where are adsquare offices?

    adsquare has offices in Berlin, Paris and London.

  • How many offices does adsquare have?

    adsquare has 3 offices.