adsquare is the Audience Management Platform for mobile programmatic advertising, providing access to rich data at global scale. Our independent self-service platform gives advertisers and agencies full control to define audience segments and seamlessly activate them via their preferred programmatic buying platform. The real-time data stack enriches billions of bid requests from publishers and global supply partners such as MoPub, Smaato, Nexage or AppNexus and enables them to harness the real value of their users to boost monetization. adsquare's sophisticated onboarding capabilities enable selected offline, online and mobile data providers to make their data accessible for all programmatic buying platforms in a secure and transparent way via one single API. Our technology divides the physical world into a multi-dimensional grid defined by millions of contextual data points and analyzes real-world consumer behaviour. The platform's ability to anonymize and analyze consumer data around location, context and mobile behavior has been awarded the ePrivacyseal, confirming its compliance with strict European privacy laws.
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