Admedo provides a self-serve online advertising platform for businesses and agencies. Its platform is used for insights and analytics; optimization, including conversion tracking, page tracking, creative optimization, frequency capping, and time optimization; automatic optimization, such as site and placement, demographics, geo location, important events that are taking place in the year, frequency of user on site, frequency that the user has seen creative, length of time between ads, device the user is on, browser the user is using, search history, type of page the ad is on, membership of user in one pixelled segments, and placement on page; and data management, which include campaign, audience, and CRM data. The Company’s platform enables users to run display, mobile, and retargeting campaigns. It serves industries, such as automotive, computer, consumer goods, e-commerce, education, electronics, employment, entertainment, fashion, finance, food/beverage, gaming, health, hospitality, insurance, legal, marketing, media, sport, non-profit, online services, real estate, retailers, technology, telecom, transportation, travel, and others.