v2 Ventures (formerly known as Adknowledge) is a company specializing in partnering with founders, from the first concept through all stages of growth. The company is making long-range commitments to the senior leadership and the companies they run. it is also seeking to recognize entrepreneurs as people first, appreciating their ingenuity while playing to their strengths. The main focus of the company is continuing the responsibility to support customers with trusted and valuable insights as they nurture their initial concepts into their companies.