90min is the largest fan-driven media brand in football, delivering the latest news and analysis from the contributors worldwide. Football writers join the platform to publish journalistic articles, create top football content and participate in the debate. 90min’s mission is to champion fan-generated media as a key ingredient of sports journalism.

Parent Company
Minute Media
Greater London, GB
Size (employees)
248 (est)-1%
90min was founded in 2011 and is headquartered in Greater London, GB
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Key People/Management at 90min

Asaf Peled

Asaf Peled

Founder & CEO
Sharon Weiss

Sharon Weiss

Cto, Vp R&d
Etay Geller

Etay Geller

VP, Product

90min Office Locations

90min has an office in Greater London
Greater London, GB (HQ)
14 Grays Inn Rd
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90min Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$58.8 m

Latest funding size

$15 m

Time since last funding

a year ago


90min's latest funding round in February 2017 was reported to be $15 m. In total, 90min has raised $58.8 m
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90min Financials

90min's revenue was reported to be £5.85 m in FY, 2016

Revenue (FY, 2016)

5.9 m

Gross profit (FY, 2016)

3 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

332.3 k

EBITDA (FY, 2016)

152.1 k

EBIT (FY, 2016)

143.3 k

Cash (31-Dec-2016)

980.8 k
GBPFY, 2014FY, 2015FY, 2016


4.3 k858.5 k5.9 m

Revenue growth, %

Cost of goods sold

2.9 m

Gross profit

3 m
GBPFY, 2014FY, 2015FY, 2016


4 k131.4 k980.8 k

Accounts Receivable

1.4 k338.7 k2 m

Current Assets

37.8 k890.6 k4.4 m


1.3 k2.2 k13.8 k
GBPFY, 2014FY, 2015FY, 2016

Net Income

(383.5 k)10.1 k332.3 k
GBPY, 2016


36.2 k

Financial Leverage

-281.8 x
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90min Operating Metrics

90min's Monthly Active Users was reported to be 60 m in Y, 2016.
Y, 2016

Monthly Active Users

60 m

Monthly Unique Views

250 m
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90min Online and Social Media Presence

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