90min is a global football media and technology company focused on the digital generation. 90min taps into the passion and dedication of the hyper-connected fan by powering the production of authentic, engaging and socially driven content distributed to a rapidly growing audience of over 35 million monthly users in ten languages across web, mobile and social. 90min’s content includes a wide variety of multimedia formats such as video, text, listicles, slideshows, social round-ups and interactive polls. The company’s open technology platform allows other publishers to feature or embed its rich content. Outlets utilising 90min content include the likes of the Mail Online, The Independent, Huffington Post, The Mirror, USA Today and German sports site Ran.de, as well as a number of official Premier League club sites such as Chelsea, Liverpool and West Ham.
Company Growth (employees)
Parent Company
Minute Media
Greater London, GB
Size (employees)
186 (est)+3%
90min was founded in 2011 and is headquartered in Greater London, GB

Key People at 90min

Asaf Peled

Asaf Peled

Founder & CEO
Sharon Weiss

Sharon Weiss

Etay Geller

Etay Geller

VP, Product
Oded Rochman

Oded Rochman

Advisory Board Member

90min Office Locations

90min has office in Greater London
Greater London, GB

90min Metrics

90min Summary

Founding Date


Total Funding

$38.8 m

Latest funding size

$15 m

Time since last funding

over 1 year


We estimate that 90min's latest funding round in October 2015 was $15 m. In total, 90min has raised $38.8 m

90min Operating Metrics

We estimate that 90min had 60 m Monthly Active Users in 2016
Y, 2016

Monthly Active Users

60 m

Monthly Unique Views

250 m

90min Online Presence

90min News

90min Company Life

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