WE’LL ADMIT IT, WE LOVE GREAT WINE.That’s why we started 90+ Cellars. We wanted a go-to wine that we could always count on to be excellent, and that we could always count on to provide a higher quality at a better price point.It all started in the spring of 2009. Armed with a copy of the latest Wine Spectator, Kevin Mehra started calling wineries with a history of high ratings to ask if they had wine for sale. Some told him to get lost, but in the end, he found a handful of willing wineries. The plan was this: they put the 90+ Cellars label on their wine, and we sell it for less.