500friends, a Merkle Company is a leader in customer loyalty marketing solutions. Clients depend on 500friends to help them develop and execute a differentiated and impactful customer loyalty strategy that delivers the business results they expect. 500friends is recognized by Forrester Research as a Leader and received the highest overall score in The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016. The end-to-end loyalty services 500friends offers include: - Strategic consulting - SaaS loyalty platform named LoyaltyPlus - Platform integration - Program management and support - Advanced analytics 500friends is headquartered in San Francisco, CA and is a Merkle company. Merkle is a data-driven, technology-enabled performance marketing agency and also the nation’s largest privately-held agency. This combination creates the industry’s most robust loyalty resource for our clients, based on the synergies of 500friends with Merkle’s industry-leading practices in data strategies, 1st & 3rd party data linkage, and predictive analytics.
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Parent CompanyMerkle
HQSan Francisco, CA, US
Cybersecurity ratingBMore
500Friends was founded in 2010 and is headquartered in San Francisco, CA, US

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Key People/Management at 500Friends

Justin Yoshimura

Justin Yoshimura

Founder & CEO
Matt Gilbert

Matt Gilbert

Hong Hu

Hong Hu

Carey Lai

Carey Lai

Board of Directors
Steve Katz

Steve Katz

SVP Business Development
Kristine Jacobs

Kristine Jacobs

VP Customer Success
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500Friends Office Locations

500Friends has an office in San Francisco
San Francisco, CA, US (HQ)
405 Howard St #675, San Francisco
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500Friends Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$12.9 m


In total, 500Friends had raised $12.9 m. 500Friends is a subsidiary of Merkle

500Friends Cybersecurity Score

Cybersecurity ratingPremium dataset



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500Friends Online and Social Media Presence

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500Friends Frequently Asked Questions

  • When was 500Friends founded?

    500Friends was founded in 2010.

  • Who are 500Friends key executives?

    500Friends's key executives are Justin Yoshimura, Matt Gilbert and Hong Hu.

  • How many employees does 500Friends have?

    500Friends has 19 employees.

  • Who are 500Friends competitors?

    Competitors of 500Friends include SailPlay, HiConversion and OrderGroove.

  • Where is 500Friends headquarters?

    500Friends headquarters is located at 405 Howard St #675, San Francisco, San Francisco.

  • Where are 500Friends offices?

    500Friends has an office in San Francisco.

  • How many offices does 500Friends have?

    500Friends has 1 office.