23andMe competitorsClear all

23andMe's top competitors include Natera, Ambry Genetics, Ancestry, Helix, Color, HomeDNA, FamilyTreeDNA and Gene By Gene.
23andMe
23andMe
23andMe is a consumer genetics and research company.
Natera
Natera
Natera (formerly known as Gene Security Network) is a genetic testing company that operates a CLIA-certified laboratory.
Ambry Genetics
Ambry Genetics
Ambry Genetics is a healthcare company.
Ancestry
Ancestry
Ancestry is a company that operates a website enabling users to create their own family tree and help them discover, preserve and share their family history.
Helix
Helix
Helix is a company focused on personal genomics.
Color
Color
Color Genomics is a company providing customers with genetic information.
HomeDNA
HomeDNA
HomeDNA (also known as DNA Diagnostics Center) is a company that offers at-home DNA testing and paternity tests.
FamilyTreeDNA
FamilyTreeDNA
FamilyTreeDNA is a company engaged in the genetic genealogy.
Gene By Gene
Gene By Gene
Gene by Gene is a company that offers a range of DNA testing services for purposes ranging from personal to legal.
Founding Date
Founding Date
2006
Founding Date
2004
Founding Date
1999
Founding Date
1983
Founding Date
2015
Founding Date
2013
Founding Date
1995
Founding Date
2000
Founding Date
2000
Type
Type
Private
Type
Public
Type
Subsidiary
Type
Private
Type
Private
Type
Private
Type
Private
Type
Subsidiary
Type
Private
Tags
Locations
Locations
Sunnyvale, US HQ
Locations
San Carlos, US HQ
Locations
Aliso Viejo, US HQ
Aliso Viejo, US
Locations
Lehi, US HQ
Sydney, AU
Toronto, CA
Grafing Bei München, DE
München, DE
Dublin 2, IE
Johanneshov, SE
see more
Locations
San Mateo, US HQ
San Diego, US
Locations
Burlingame, US HQ
Burlingame, US
Locations
Fairfield, US HQ
Locations
Houston, US HQ
Locations
Houston, US HQ
Employees
Employees
677
Employees
1,0397% increase
Employees
N/A
Employees
1,8332% decrease
Employees
1511% increase
Employees
3012% increase
Employees
N/A
Employees
N/A
Employees
817% increase
Valuation ($)
Valuation ($)
2.5 b
Valuation ($)
3.6 b
Valuation ($)
N/A
Valuation ($)
2.6 b
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Twitter followers
Twitter followers
93 k
Twitter followers
1.2 k
Twitter followers
7 k
Twitter followers
127.3 k
Twitter followers
5.6 k
Twitter followers
10 k
Twitter followers
170
Twitter followers
8.1 k
Twitter followers
252
Number of tweets (last 30 days)
Number of tweets (last 30 days)
16
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
26
Number of tweets (last 30 days)
334
Number of tweets (last 30 days)
16
Number of tweets (last 30 days)
11
Number of tweets (last 30 days)
7
Number of tweets (last 30 days)
113
Number of tweets (last 30 days)
1
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
9.9
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
1.6
Average likes per tweet (last 30 days)
1.6
Average likes per tweet (last 30 days)
3.9
Average likes per tweet (last 30 days)
16.2
Average likes per tweet (last 30 days)
0.6
Average likes per tweet (last 30 days)
2.7
Average likes per tweet (last 30 days)
3
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
100%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
80.77%
Percentage of tweets with engagement (last 30 days)
36.23%
Percentage of tweets with engagement (last 30 days)
100%
Percentage of tweets with engagement (last 30 days)
100%
Percentage of tweets with engagement (last 30 days)
57.14%
Percentage of tweets with engagement (last 30 days)
95.58%
Percentage of tweets with engagement (last 30 days)
100%
Alexa Website Rank
Alexa Website Rank
6754
Alexa Website Rank
197865
Alexa Website Rank
306024
Alexa Website Rank
1640
Alexa Website Rank
363983
Alexa Website Rank
273336
Alexa Website Rank
348173
Alexa Website Rank
111816
Alexa Website Rank
348986

Financial

Revenue (est.)
Revenue (est.)
$475m (Y, 2018)
Revenue (est.)
$302.3m (FY, 2019)
Revenue (est.)
N/A
Revenue (est.)
$1b (Y, 2017)
Revenue (est.)
$10m (FY, 2018)
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
N/A

Operating

Countries
Countries
50 (Apr, 2020)
Countries
N/A
Countries
N/A
Countries
80 (Feb, 2020)
Countries
N/A
Countries
N/A
Countries
N/A
Countries
N/A
Countries
N/A
DNA Kits Sold
DNA Kits Sold
10 m (Feb, 2020)
DNA Kits Sold
N/A
DNA Kits Sold
N/A
DNA Kits Sold
14 m (Nov, 2018)
DNA Kits Sold
N/A
DNA Kits Sold
N/A
DNA Kits Sold
N/A
DNA Kits Sold
N/A
DNA Kits Sold
N/A
Number of People DNA-tested
Number of People DNA-tested
N/A
Number of People DNA-tested
N/A
Number of People DNA-tested
N/A
Number of People DNA-tested
16 m (Feb, 2020)
Number of People DNA-tested
N/A
Number of People DNA-tested
54 k (Feb, 2020)
Number of People DNA-tested
N/A
Number of People DNA-tested
N/A
Number of People DNA-tested
N/A
Products
Products
N/A
Products
N/A
Products
N/A
Products
N/A
Products
35 (Mar, 2018)
Products
N/A
Products
16 (Feb, 2020)
Products
N/A
Products
N/A

Funding

Latest funding round
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
$ 20.5m (over 9 years ago)
Latest funding round
$ 200m (about 2 years ago)
Latest funding round
$ 75m (4 months ago)
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
N/A
Total funding raised
Total funding raised
$ 830m
Total funding raised
$ 154.1m
Total funding raised
N/A
Total funding raised
$ 66m
Total funding raised
$ 300m
Total funding raised
$ 229m
Total funding raised
N/A
Total funding raised
N/A
Total funding raised
N/A
For sources of this data, please see the company profile

View company profiles

Natera
HQ
San Carlos, US
Employees
1,039↑ 7% increase

Natera (formerly known as Gene Security Network) is a genetic testing company that operates a CLIA-certified laboratory.

View company
Ambry Genetics
HQ
Aliso Viejo, US

Ambry Genetics is a healthcare company.

View company
Ancestry
HQ
Lehi, US
Employees
1,833↓ 2% decrease

Ancestry is a company that operates a website enabling users to create their own family tree and help them discover, preserve and share their family history.

View company
Helix
HQ
San Mateo, US
Employees
151↑ 1% increase

Helix is a company focused on personal genomics.

View company