23andMe Competitors and Similar CompaniesClear all
23andMe's competitors and similar companies include Ancestry, Natera, Color, Ambry Genetics, Helix, Antylia Scientific, Gene By Gene, HomeDNA and FamilyTreeDNA.
 23andMe 23andMe Holding (formerly known as VG Acquisition Corp) is a consumer genetics and research company. |  Ancestry Ancestry is a company that operates a website enabling users to create their own family tree and help them discover, preserve, and share their family history. |  Natera Natera (formerly known as Gene Security Network) is a diagnostics company with proprietary molecular and bioinformatics technology. |  Antylia Scientific Antylia Scientific (formerly known as Cole-Parmer) is a company that specializes in peristaltic and single-use bioprocessing solutions. |  Gene By Gene Gene by Gene is a company that offers a range of DNA testing services for purposes ranging from personal to legal. |  HomeDNA HomeDNA (also known as DNA Diagnostics Center) is a company that offers at-home DNA testing and paternity tests. | |||||
Founding Date | Founding Date 2006 | Founding Date 1983 | Founding Date 2004 | Founding Date 2013 | Founding Date 1999 | Founding Date 2015 | Founding Date 1955 | Founding Date 2000 | Founding Date 1995 | Founding Date 2000 |
Type | Type Public | Type Private | Type Public | Type Private | Type Subsidiary | Type Private | Type Private | Type Subsidiary | Type Private | Type Subsidiary |
Tags | ||||||||||
Locations | Locations South San Francisco, US HQ | Locations Lehi, US HQ Sydney, AU Toronto, CA Grafing Bei München, DE München, DE Dublin 2, IE Johanneshov, SE see more | Locations Austin, US HQ San Carlos, US | Locations Burlingame, US HQ | Locations Aliso Viejo, US HQ Aliso Viejo, US | Locations San Mateo, US HQ San Diego, US | Locations Vernon Hills, US HQ Québec City, CA Shanghai, CN Shanghai, CN Paris, FR Wertheim, DE Mumbai, IN see more | Locations Houston, US HQ | Locations Fairfield, US HQ | Locations Houston, US HQ |
Employees | Employees 728 | Employees 1,8351% increase | Employees 2,67047% increase | Employees 5961% increase | Employees 676 | Employees 35511% increase | Employees 4582% decrease | Employees 951% decrease | Employees N/A | Employees 477% increase |
Valuation ($) | Valuation ($) 273.9 m | Valuation ($) 2.6 b | Valuation ($) 7 b | Valuation ($) 1.5 b | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A |
Twitter followers | Twitter followers 92.2 k | Twitter followers 132.2 k | Twitter followers 1.2 k | Twitter followers 12.3 k | Twitter followers 7.7 k | Twitter followers 6.6 k | Twitter followers 1.4 k | Twitter followers 244 | Twitter followers 177 | Twitter followers 10.5 k |
Number of tweets (last 30 days) | Number of tweets (last 30 days) 63 | Number of tweets (last 30 days) 179 | Number of tweets (last 30 days) N/A | Number of tweets (last 30 days) 35 | Number of tweets (last 30 days) 51 | Number of tweets (last 30 days) 8 | Number of tweets (last 30 days) N/A | Number of tweets (last 30 days) N/A | Number of tweets (last 30 days) N/A | Number of tweets (last 30 days) 43 |
Average likes per tweet (last 30 days) | Average likes per tweet (last 30 days) 3.9 | Average likes per tweet (last 30 days) 0.4 | Average likes per tweet (last 30 days) N/A | Average likes per tweet (last 30 days) 1.6 | Average likes per tweet (last 30 days) 2.3 | Average likes per tweet (last 30 days) 1.6 | Average likes per tweet (last 30 days) N/A | Average likes per tweet (last 30 days) N/A | Average likes per tweet (last 30 days) N/A | Average likes per tweet (last 30 days) 3.2 |
Percentage of tweets with engagement (last 30 days) | Percentage of tweets with engagement (last 30 days) 74.6% | Percentage of tweets with engagement (last 30 days) 35.75% | Percentage of tweets with engagement (last 30 days) N/A | Percentage of tweets with engagement (last 30 days) 68.57% | Percentage of tweets with engagement (last 30 days) 78.43% | Percentage of tweets with engagement (last 30 days) 75% | Percentage of tweets with engagement (last 30 days) N/A | Percentage of tweets with engagement (last 30 days) N/A | Percentage of tweets with engagement (last 30 days) N/A | Percentage of tweets with engagement (last 30 days) 72.09% |
Employee Rating | Employee Rating 4.2 | Employee Rating 3.7 | Employee Rating 3.6 | Employee Rating 4 | Employee Rating 3.2 | Employee Rating 3.8 | Employee Rating 3 | Employee Rating N/A | Employee Rating N/A | Employee Rating N/A |
Financial | ||||||||||
Revenue (est.) | Revenue (est.) $299.5m (FY, 2023) | Revenue (est.) $1b (Y, 2017) | Revenue (est.) $820.2m (FY, 2022) | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) $4.6b (FY, 2022) | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) N/A |
Cost of goods | Cost of goods $165m (FY, 2023) | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods $1.6b (FY, 2022) | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A |
Gross profit | Gross profit $134.5m (FY, 2023) | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit $3b (FY, 2022) | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit N/A |
Net income | Net income ($311.7m) (FY, 2023) | Net income N/A | Net income ($547.8m) (FY, 2022) | Net income N/A | Net income N/A | Net income ($4.4b) (FY, 2022) | Net income N/A | Net income N/A | Net income N/A | Net income N/A |
Operating ⚠ | ||||||||||
Brands | Brands N/A | Brands 12 (Oct, 2022) | Brands N/A | Brands N/A | Brands N/A | Brands N/A | Brands 5 (Nov, 2023) | Brands N/A | Brands N/A | Brands N/A |
Countries | Countries 50 (Apr, 2020) | Countries 80 (Oct, 2022) | Countries N/A | Countries N/A | Countries N/A | Countries N/A | Countries N/A | Countries N/A | Countries N/A | Countries N/A |
Number of People DNA-tested | Number of People DNA-tested N/A | Number of People DNA-tested 22 m (Oct, 2022) | Number of People DNA-tested N/A | Number of People DNA-tested 54 k (Jul, 2022) | Number of People DNA-tested N/A | Number of People DNA-tested N/A | Number of People DNA-tested N/A | Number of People DNA-tested N/A | Number of People DNA-tested N/A | Number of People DNA-tested N/A |
Patent Applications | Patent Applications 7 (Apr, 2020) | Patent Applications N/A | Patent Applications 100 (FY, 2021) | Patent Applications N/A | Patent Applications N/A | Patent Applications N/A | Patent Applications N/A | Patent Applications N/A | Patent Applications N/A | Patent Applications N/A |
Patents (US) | Patents (US) N/A | Patents (US) 4 (Oct, 2022) | Patents (US) N/A | Patents (US) 2 (Jul, 2022) | Patents (US) N/A | Patents (US) N/A | Patents (US) N/A | Patents (US) N/A | Patents (US) N/A | Patents (US) N/A |
Patents Issued | Patents Issued 93 (FY, 2022) | Patents Issued N/A | Patents Issued 200 (FY, 2021) | Patents Issued N/A | Patents Issued N/A | Patents Issued N/A | Patents Issued N/A | Patents Issued N/A | Patents Issued N/A | Patents Issued N/A |
Products | Products N/A | Products N/A | Products N/A | Products 6 (Jul, 2022) | Products N/A | Products N/A | Products N/A | Products N/A | Products 16 (Feb, 2020) | Products N/A |
Trademark Applications (US) | Trademark Applications (US) N/A | Trademark Applications (US) N/A | Trademark Applications (US) N/A | Trademark Applications (US) 5 (Jul, 2022) | Trademark Applications (US) 6 (Aug, 2022) | Trademark Applications (US) N/A | Trademark Applications (US) N/A | Trademark Applications (US) N/A | Trademark Applications (US) N/A | Trademark Applications (US) N/A |
Trademarks (US) | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) 3 (Jul, 2022) | Trademarks (US) 65 (Aug, 2022) | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) 7 (Feb, 2022) | Trademarks (US) N/A | Trademarks (US) N/A |
Funding | ||||||||||
Latest funding round | Latest funding round N/A | Latest funding round $ 20.5m (about 13 years ago) | Latest funding round N/A | Latest funding round $ 167m (almost 3 years ago) | Latest funding round N/A | Latest funding round $ 50m (over 2 years ago) | Latest funding round N/A | Latest funding round N/A | Latest funding round N/A | Latest funding round N/A |
Total funding raised | Total funding raised $ 912.5m | Total funding raised $ 66m | Total funding raised $ 154.1m | Total funding raised $ 396m | Total funding raised N/A | Total funding raised $ 383m | Total funding raised N/A | Total funding raised N/A | Total funding raised N/A | Total funding raised N/A |
For sources of this data, please see the company profile
View Company Profiles
Ancestry
HQ
Lehi, US
Employees
1,835↑ 1% increase
Ancestry is a company that operates a website enabling users to create their own family tree and help them discover, preserve, and share their family history.
View companyNatera
HQ
Austin, US
Employees
2,670↑ 47% increase
Natera (formerly known as Gene Security Network) is a diagnostics company with proprietary molecular and bioinformatics technology.
View company
Color
HQ
Burlingame, US
Employees
596↑ 1% increase
Color Genomics is a company providing customers with genetic information.
View company
Ambry Genetics
HQ
Aliso Viejo, US
Ambry Genetics is a clinical genomic diagnostic company.
View company