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GroundTruth (formerly knwn as xAd) provides a location-based marketing and advertising platform for publishers and developers. The company offers in-store targeting, proximity targeting, audience targeting, audience search, and measurement solutions; provides a self-serve marketing platform for real-time location-based campaign planning, buying, and reporting; allows users to find the right audiences based on the places they visit; provides actionable insights; and delivers access to large scale location-verified mobile audiences. It also allows users to amplify their media buys with location; enables users to create their own new campaign or make adjustments to a current campaign in real-time; provides a marketing platform that offers access to competitive and behavioral trends, and the ability to create, execute, and measure campaigns; and offers location-targeted mobile advertising.

HQNew York, NY, US
Employee Ratings3.9

Latest Updates

Employees (est.) (Apr 2021)252
Cybersecurity ratingBMore

Key People/Management at GroundTruth

John Costello

John Costello

Stephen McCarthy

Stephen McCarthy

President and Chief Executive Officer, Director
Jason Green

Jason Green

Serge Matta

Serge Matta

Chris Yamaoka

Chris Yamaoka

Chief Strategy Officer
Mike Perlis

Mike Perlis

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GroundTruth Office Locations

GroundTruth has offices in New York, Atlanta, Chicago, Germantown and in 10 other locations
New York, NY, US (HQ)
285 Fulton St
Atlanta, GA, US
3423 Piedmont Rd NE #440
Chicago, IL, US
212 W Superior St #501
Germantown, MD, US
12410 Milestone Center Dr #621
Las Vegas, NV, US
3753 Howard Hughes Pkwy #151
Mountain View, CA, US
189 N Bernardo Ave #100
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GroundTruth Financials and Metrics

Summary Metrics

Founding Date


GroundTruth total Funding

$129.5 m

GroundTruth latest funding size

$18 m

Time since last funding

3 years ago

GroundTruth investors

GroundTruth's latest funding round in July 2018 was reported to be $18 m. In total, GroundTruth has raised $129.5 m
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GroundTruth Acquisitions / Subsidiaries

Company NameDateDeal Size
WeatherBugNovember 14, 2016

GroundTruth Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

GroundTruth Online and Social Media Presence

Embed Graph

GroundTruth News and Updates

GroundTruth Acquires Self-Serve Local Ad Platform Addy

NEW YORK, March 30, 2021 /PRNewswire/ -- GroundTruth, the leading location-based marketing and advertising technology company, announced today that it has acquired Addy, a leading online local advertising store. The acquisition will combine Addy's self-serve advertising technology and UI...

Technomic partners with GroundTruth to enhance customer traffic intelligence for Top 500 restaurants

CHICAGO, Aug. 6, 2018 /PRNewswire/ -- Technomic Inc. and GroundTruth, the leading location platform, today announced a partnership to further enhance Technomic's brand sales performance-tracking product, Transaction Insights. Transaction Insights already features ongoing purchase data...

GroundTruth Blogs

Cracking Consumer Trends this Easter

Much has changed over the last year, but some things always stay the same — including the return of the spring holidays we know and love. With St. Patrick's Day, Passover, and Easter on the way, many marketers are wondering how the pandemic will affect [...] The post Cracking Consumer Trends this Ea…

What Retailers Can Learn from Toys ‘R’ Us

The news that Toys ‘R’ Us has begun shutting down its stores was widely met with wistful dismay. What was […] The post What Retailers Can Learn from Toys ‘R’ Us appeared first on GroundTruth.

CPG Shopper Marketing Playbook

Reaching the right shopper requires a balance of impactful messaging, intentional timing, and intriguing creative. The post CPG Shopper Marketing Playbook appeared first on GroundTruth.

Geofencing – The Ultimate Guide For 2021

See how geofencing can boost foot traffic, increase acquisition and retention, and help you better understand how customers behave in the physical world. The post Geofencing – The Ultimate Guide For 2021 appeared first on GroundTruth.

Super Bowl LV Ads Spotlight Brand Value Setting the Stage for 2021

During any other normal year, the days following the Super Bowl would be a time when many of us circle […] The post Super Bowl LV Ads Spotlight Brand Value Setting the Stage for 2021 appeared first on GroundTruth.

GroundTruth Ranked one of Ad Age’s 2021 Best Places to Work

Despite the difficulties that 2020 brought, we are so thankful for our team’s efforts to continually propel this company forward […] The post GroundTruth Ranked one of Ad Age’s 2021 Best Places to Work appeared first on GroundTruth.
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GroundTruth Frequently Asked Questions

  • When was GroundTruth founded?

    GroundTruth was founded in 2009.

  • Who are GroundTruth key executives?

    GroundTruth's key executives are John Costello, Stephen McCarthy and Jason Green.

  • How many employees does GroundTruth have?

    GroundTruth has 252 employees.

  • Who are GroundTruth competitors?

    Competitors of GroundTruth include App Samurai, Maple Media and AppsFlyer.

  • Where is GroundTruth headquarters?

    GroundTruth headquarters is located at 285 Fulton St, New York.

  • Where are GroundTruth offices?

    GroundTruth has offices in New York, Atlanta, Chicago, Germantown and in 10 other locations.

  • How many offices does GroundTruth have?

    GroundTruth has 14 offices.