GroundTruth

OverviewSuggest Edit

GroundTruth (formerly knwn as xAd) provides a location-based marketing and advertising platform for publishers and developers. The company offers in-store targeting, proximity targeting, audience targeting, audience search, and measurement solutions; provides a self-serve marketing platform for real-time location-based campaign planning, buying, and reporting; allows users to find the right audiences based on the places they visit; provides actionable insights; and delivers access to large scale location-verified mobile audiences. It also allows users to amplify their media buys with location; enables users to create their own new campaign or make adjustments to a current campaign in real-time; provides a marketing platform that offers access to competitive and behavioral trends, and the ability to create, execute, and measure campaigns; and offers location-targeted mobile advertising.

TypePrivate
Founded2009
HQNew York, NY, US
Websitegroundtruth.com
Employee Ratings3.9

Latest Updates

Employees (est.) (Sept 2021)280(+7%)
Cybersecurity ratingBMore

Key People/Management at GroundTruth

John Costello

John Costello

Director
Stephen McCarthy

Stephen McCarthy

President and Chief Executive Officer, Director
Jason Green

Jason Green

Director
Serge Matta

Serge Matta

President
Chris Yamaoka

Chris Yamaoka

Chief Financial Officer
Mike Perlis

Mike Perlis

Director
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GroundTruth Office Locations

GroundTruth has offices in New York, Atlanta, Chicago, Germantown and in 10 other locations
New York, NY, US (HQ)
285 Fulton St
Atlanta, GA, US
3423 Piedmont Rd NE #440
Chicago, IL, US
212 W Superior St #501
Germantown, MD, US
12410 Milestone Center Dr #621
Las Vegas, NV, US
3753 Howard Hughes Pkwy #151
Mountain View, CA, US
189 N Bernardo Ave #100
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GroundTruth Financials and Metrics

Summary Metrics

Founding Date

2009

GroundTruth total Funding

$129.5 m

GroundTruth latest funding size

$18 m

Time since last funding

3 years ago

GroundTruth investors

GroundTruth's latest funding round in July 2018 was reported to be $18 m. In total, GroundTruth has raised $129.5 m
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GroundTruth Acquisitions / Subsidiaries

Company NameDateDeal Size
WeatherBugNovember 14, 2016

GroundTruth Cybersecurity Score

Cybersecurity ratingPremium dataset

B

83/100

SecurityScorecard logo

GroundTruth Online and Social Media Presence

Embed Graph

GroundTruth News and Updates

GroundTruth and No Kid Hungry Announce Partnership

NEW YORK, Aug. 12, 2021 /PRNewswire/ -- GroundTruth, the leading location-based marketing and advertising technology company, is proud to announce its partnership with No Kid Hungry, a national campaign to end childhood hunger in America. Building on its existing relationship with No Kid...

GroundTruth Acquires Self-Serve Local Ad Platform Addy

NEW YORK, March 30, 2021 /PRNewswire/ -- GroundTruth, the leading location-based marketing and advertising technology company, announced today that it has acquired Addy, a leading online local advertising store. The acquisition will combine Addy's self-serve advertising technology and UI...

Technomic partners with GroundTruth to enhance customer traffic intelligence for Top 500 restaurants

CHICAGO, Aug. 6, 2018 /PRNewswire/ -- Technomic Inc. and GroundTruth, the leading location platform, today announced a partnership to further enhance Technomic's brand sales performance-tracking product, Transaction Insights. Transaction Insights already features ongoing purchase data...

GroundTruth Blogs

Don’t Wait to Winterize Your Advertising Strategy

As we all get set to enjoy the traditions of fall such as watching the leaves turn colors, visiting the […] The post Don’t Wait to Winterize Your Advertising Strategy appeared first on GroundTruth.

2021 Holiday Retail Forecasts and Predictions

Dan Silver, GroundTruth SVP of Marketing joins other industry experts in a conversation surrounding 2021's holiday buying forecasts. The post 2021 Holiday Retail Forecasts and Predictions appeared first on GroundTruth.

3 Key Takeaways from the Restaurant Franchising and Innovation Summit

GroundTruth attended the latest 2021 Resturant Franchising and Innovation Summit. We learned about how off-premise dining, curbside pickup, and strategic recruiting efforts are needed more than ever in the restaurant space. The post 3 Key Takeaways from the Restaurant Franchising and Innovation Summ…

The Lean: Travel

In our latest Lean Insights Brief, we look at how the recent travel surge benefited some verticals and popularized specific vacation destinations over others. The post The Lean: Travel appeared first on GroundTruth.

Setting the Stage for the Next Evolution of Mobile Advertising

Eddie Dingels, GroundTruth's Chief Operating Officer, spoke with Advertising Week about the evolution of mobile advertising. The post Setting the Stage for the Next Evolution of Mobile Advertising appeared first on GroundTruth.

Expert Roundup: The New Data Arms Race

Eddie Dingels, GroundTruth's Chief Operating Officer, explains why data accountability is more important than ever during a new era of mobile advertising. The post Expert Roundup: The New Data Arms Race appeared first on GroundTruth.
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GroundTruth Frequently Asked Questions

  • When was GroundTruth founded?

    GroundTruth was founded in 2009.

  • Who are GroundTruth key executives?

    GroundTruth's key executives are John Costello, Stephen McCarthy and Jason Green.

  • How many employees does GroundTruth have?

    GroundTruth has 280 employees.

  • Who are GroundTruth competitors?

    Competitors of GroundTruth include Pulsate, App Samurai and Maple Media.

  • Where is GroundTruth headquarters?

    GroundTruth headquarters is located at 285 Fulton St, New York.

  • Where are GroundTruth offices?

    GroundTruth has offices in New York, Atlanta, Chicago, Germantown and in 10 other locations.

  • How many offices does GroundTruth have?

    GroundTruth has 14 offices.