GroundTruth provides a location-based marketing and advertising platform for publishers and developers. The Company offers in-store targeting, proximity targeting, audience targeting, audience search, and measurement solutions; provides a self-serve marketing platform for real-time location-based campaign planning, buying, and reporting; allows users to find the right audiences based on the places they visit; provides actionable insights; and delivers access to large scale location-verified mobile audiences. It also allows users to amplify their media buys with location; enables users to create their own new campaign or make adjustments to a current campaign in real-time; provides a marketing platform that offers access to competitive and behavioral trends, and the ability to create, execute, and measure campaigns; and offers location-targeted mobile advertising.

Type
Private
HQ
New York, US
Founded
2009
Size (employees)
306 (est)+4%
GroundTruth was founded in 2009 and is headquartered in New York, US
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Key People/Management at GroundTruth

Steve McCarthy

Steve McCarthy

CFO
Sunil Kumar

Sunil Kumar

СEO and COO / Co-Founder
Monica Ho

Monica Ho

SVP, Marketing

GroundTruth Office Locations

GroundTruth has offices in Minato-ku, Xuhui Qu, Gurugram, Greater London and in 7 other locations
New York, US (HQ)
One World Trade Center 60th floor
Atlanta, US
440 3423 Piedmont Rd NE
Las Vegas, US
151 3753 Howard Hughes Pkwy
Los Angeles, US
6300 Wilshire Blvd
Los Angeles, US
810 6300 Wilshire Blvd
San Francisco, US
234 Front St
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GroundTruth Financials and Metrics

Summary Metrics

GroundTruth's latest funding round in November 2016 was reported to be $42.5 m. In total, GroundTruth has raised $116.5 m

GroundTruth Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
WeatherBug November 14, 2016
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