Wise.io provides applications spanning the entire customer lifecycle that apply the power of machine learning to help companies optimize how they acquire, monetize, and retain customers. The company was founded by leading experts in astrophysics, statistics, computer science, and machine learning as well as business executives who built innovative and disruptive businesses that brought advanced analytics to the enterprise software market. Wise.io’s solutions are running in production at companies that range from Silicon Valley startups to the largest Fortune 500 corporations.

On November 15, 2016 General Electric acquired Wise.io.

Parent Company
General Electric
Berkeley, US
wise.io was founded in 2012 and is headquartered in Berkeley, US

Key People/Management at wise.io

Jeff Erhardt

Jeff Erhardt

CEO & Director
Damian Eads

Damian Eads

Founder & Director of Engineering
Joshua Bloom

Joshua Bloom

CTO, Chairman & Founder
Henrik Brink

Henrik Brink

Lead Engineer & Founder
Dan Starr

Dan Starr

Lead Data Scientist & Founder
Joseph Richards

Joseph Richards

Chief Data Scientist & Founder

wise.io Office Locations

wise.io has an office in Berkeley
Berkeley, US (HQ)
525 2150 Shattuck Ave

wise.io Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$4.2 m


In total, wise.io had raised $4.2 m. wise.io is a subsidiary of General Electric

wise.io's Web-traffic and Trends

wise.io Online and Social Media Presence

wise.io Company Life and Culture

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